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Amazon’s Product Search Dominance; Twitter Releases “Moments”

By AdExchanger

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Amazon’s Search Dominance

Amazon is pulling away from competitors as the go-to source for product info, according to recent research from BloomReach. Jason Del Rey of Re/code reports 44% of 2,000 respondents said they go directly to Amazon when researching products, compared to 21% for other retail brands and 34% for Google and other search tools. The Amazon intent data trove: large and getting larger. Read on.

‘Moments’ Are Trending

Twitter’s been teasing its “Project Lighting” product initiative for the better part of a year. On Tuesday, the day after Dorsey Day, the curtain rose on “Moments,” a new tab in the interface that curates and streamlines content on specific topics, events or live news. “This is a product aimed at people who maybe have given up on Twitter,” PM Madhu Muthukumar tells BuzzFeed. There could be a paid media opportunity here around sponsorship of buzzy cultural phenomenon, a la the “Promoted Trends” of yesteryear. Check it out.

F Is For Facebook

Facebook will begin grading app publishers based on performance against metrics like downloads or product sales, a move the social media giant is calling Advertiser Outcome Scores. Tim Peterson points out for Ad Age that it’s data Facebook has long had internally but is now making available so app publishers can evaluate what’s working. The overall goal is to optimize toward substantive results (downloads and user engagements) and away from the click-hungry app download links that ruin many a user’s mobile experience. Read it.

Destination Nowhere

Ryanair is coming to Google with a complaint that’s typical of major brands in the travel and hospitality industry: Third-party, site-scraping vendors are hijacking their SEO value. The Drum’s John McCarthy shows that a search for “Ryanair flights,” for instance, could lead a user to a shady company that games its URL to appear to have a partnership with the airline. Tough to claim the user was looking for a Ryanair lookalike on a search term like that. More.

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