Programmatic continues to help more than hurt the agency conglomerates, or at least it has for the largest US holding company Omnicom Group. Omnicom continues to see notable growth from its trading desk, although the growth rate has slowed. The company’s Accuen exchange-buying unit delivered an incremental $25 million in spending growth during the third […]
Television may be a little late to the programmatic party, but addressable TV promises to blend performance efficiencies with proven sales lift – and that’s changing the face of the TV buy. Media agencies were historically agents of the upper funnel, but data and technology are redefining the awareness and consideration phase. “A client used […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mayur Gupta, senior vice president and head of digital at Healthgrades. I used to hear that health care was behind other industries when it comes to digital technology adoption […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Will the ad-free experience of the future only be available to consumers who pay enough to prevent the ads from being shown? The table is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Riding Off Into The Sunset (Again) Well, that didn’t take long. In the wake of the completion of Millennial Media’s sale to AOL, CEO Michael Barrett, President Jason Kelly and SVP of business services Marc Theermann have all formally exited the company. Read the […]
Time Inc.’s purchase of Zooey Deschanel-founded HelloGiggles, a site geared to young women, had its roots in a strategic relationship the companies put in place earlier this year. That partnership saw Time Inc. and HelloGiggles partner to create integrated advertising programs. About 15 dual programs ran with retail, beauty and tech advertisers, mainly with display […]
The Been Choice saga seems to be coming to an unexpected conclusion – Apple is going to allow the in-app ad blocker to block in-app ads after all, including in Apple News. Just not in Facebook, Pinterest, Yahoo, Yahoo Finance, Google or any other apps that requires end to encryption, a process that prevents third parties […]
Ensighten has raised $53 million in debt and equity financing to push beyond its core tag management system. Existing investor Insight Venture Partners and others led the Series C round, with participation from Silicon Valley Bank. The injection will be used for product development, continuing to expand its global leadership team and to ramp up […]
Adadyn wants to get small marketing teams who play around with Google AdSense to realize they can get similar results by doing programmatic themselves. Adadyn released Monday a self-serve programmatic platform designed for businesses making less than $50 million annually. It’s the first major move for the Indian company since it rebranded from Ozone Media […]
Marketers are known for a near obsession with data – metrics, iteration and ROI – but a string of CMOs at this year’s ANA Masters of Marketing conference avoided the firm ground of data and measurement in favor risk-taking and experiential concerns. “Advertising isn’t dead, but it’s craving courage,” said Arby’s CMO Robert Lynch, pointing to […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Andreas Schroeter, co-founder and chief operating officer at wywy. Programmatic TV promises the automation of the TV buy and a data-driven approach to TV campaign planning. Using available data, in combination with the more […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted Dhanik, CEO at engage:BDR. Consumers love mobile devices, but as individual advertising channels, not all mobile devices are created equal. Too often, marketers group mobile into one category, when […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Been Done In-app ad blocker Been Choice has decided to call it a day – on in-app ad blocking, that is. After getting pulled from the App Store over what Apple deemed a security issue, co-founder Dave Yoon and his team resubmitted the app […]
It’s a question every CMO must answer: How much of my first-party data can safely be shared with tech platform partners? For advertisers in categories where Google has a product offering of its own, the question has even more urgency. Consider ADT, whose home security business faces an emerging competitor in Google’s Nest smart thermostat […]
It’s probably not a newsflash that the video gaming demographic likes pizza. It’s one of the reasons why Pizza Hut is the inaugural advertiser for a new e-sports and gaming network called SMASHER from multichannel network Endemol Beyond. The pizza chain will sponsor the premiere episode of “Legends of Gaming,” SMASHER’s flagship US series. “The […]
Mobile agency Fetch is in serious growth mode. It’s been just shy of a year since Fetch became part of the Dentsu Aegis Network, which reportedly shelled out around $48 million in November 2014 to buy the London-based agency. Although Fetch still maintains its global headquarters in London, CEO and co-founder James Connelly said that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. We only know the full truth about how viewable an ad is after the page on which it appears finishes […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. When visiting McDonald’s, you could once count on hearing these six words: “Would you like fries with that?” This familiar phrase helped McDonald’s generate immediate high-margin revenue in […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Minority Report For Realz Forget machine learning; the new buzzword is AI. Publicis’ Sapient division, which focuses on digital tech, acquired a minority stake in the artificial intelligence company Lucid on Thursday. The goal is to create detailed histories of consumer buying patterns in […]
From global leaders to energetic startups, “internal disruption” has become the driving force behind marketing resources. “The scary thing for me is to see how fast the disruptors are themselves being disrupted,” said Pepsi’s beverage group president Bradley Jakeman at the ANA’s Masters of Marketing conference. He pointed to the speed with which a company […]
StrongView on Thursday merged with marketing automation system Selligent. Private equity firm HGGC owns majority stakes in both companies. As a combined company, Belgium-based Selligent and Redwood City, Calif.-based StrongView will employ about 350 people. The goal is to expand products and services internationally, said Selligent co-founder and CEO André Lejeune. Lejeune will serve as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the technology, digital media and privacy practice group at Davis & Gilbert. The ad tech industry continually improves its use of data to segment users into […]
Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is “both.” Even Google – whose first-party cross-device logged in user base likely trumps anything anyone other than Facebook could muster deterministically – uses a combination of logged-in user data and statistical matching. With privacy in mind, Google’s recently […]
When the head bean-counter at Brand X walks into the CMO’s office and wants proof that TV spending works, the CMO needs a better answer than “My gut tells me it does.” “Ask anyone in charge of a TV budget, and they’ll tell you that they intuitively know it works,” said David Staas, president of […]
Dstillery released Thursday a self-serve version of its digital audience platform, combining a data management and demand-side platform. While the bulk of Dstillery’s business comes from agencies, it does some brand-direct deployments. The new self-serve offerings won’t replace Dstillery’s managed services, but will offer more flexibility to clients who wish to take an active role […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Laura Koulet, Analyst, AdExchanger Research. Being a product manager taught me that building good product is complicated; one reason is that you have to evaluate not only where the industry is today, but where it will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 140-Character Connection You thought Twitter and Google were tight before? The microblogging platform just brought on Google’s former chief business officer Omid Kordestani as its executive chairman. The last few weeks have been kind of crazy for Twitter. Co-founder Jack Dorsey returned as CEO, […]
As digital video sellers angle for TV dollars, here’s something everyone should remember: People hate ads on their smartphone or laptop a lot more than they do on TV. People have 50% negativity toward smartphone video ads, according to Millward Brown’s latest AdReaction: Video Creative In A Digital World study, with computers and tablets trailing […]
Luxury auto intenders are multitaskers. It’s a behavior that comes in handy for the marketers at Jaguar Land Rover when it comes to maximizing its TV budget. “We still have a big investment in TV, so we’re always looking for ways to extend the reach of that investment in a smart way,” said Kim Kyaw, Jaguar […]
