Celebrities typically make money from their digital presences through influencer marketing, though some have become digital publishers. Consider Kim Kardashian’s app, Gwyneth Paltrow’s Goop, Lena Dunham’s Lenny, Derek Jeter’s The Player’s Tribune and LaurenConrad.com. While many of those sites are custom-built, new companies like DWNLD and Fanbread are cropping up and offering turnkey solutions to […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. It’s no secret that our society has become increasingly polarized, with people being more set in their ways and digging in further on their opinions. At the same time, the rise […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get Creative Media giants like Verizon and Comcast have been planting flags across the digital ecosystem (in the form of huge investments in Business Insider, Vox, BuzzFeed, Vice, etc.), and the “strategic” aspects of those strategic investments are starting to emerge. Comcast-owned NBC and […]
Marketing services and tech M&A activity in the first quarter of 2016 resulted in 187 transactions that generated $8.1 billion of deal value, according to JEGI’s Q1 2016 M&A overview report, released on Friday. More than half of the deal value in marketing services and tech came from the data and analytics subsector ($4.3 billion […]
Ad tech veteran Ramsey McGrory has joined Mediaocean as its top sales executive, effective Monday. McGrory was most recently president of sports network Scout Media. Prior to that, he was CEO of AddThis, which Oracle acquired in January, and head of Yahoo’s Right Media Exchange. He has a long history with Mediaocean CEO Bill Wise; […]
Sizmek has rebuilt most of its ad tech stack into what it describes as a cloud-based modular suite. The rejiggered product is called MDX-NXT. Sizmek hopes the change will strengthen its position against the ad serving monster that is Google’s DoubleClick. (According to Alexa, Sizmek has the second most ad server market share – 9.8% […]
AdExchanger has been recognized with a Jesse H. Neal Award in the category of “Best Media Brand.” The accolade is granted to a publisher on the basis of overall editorial excellence. Entries are judged on a range of factors, including journalistic quality, service to readers, innovation, presentation, and the use of diverse content platforms to […]
AOL rolled out a programmatic self-serve platform for TV buyers on Monday, and Omnicom Group is the first agency partner to test-drive it. While some competing solutions only enable planning, AOL said its platform also handles execution and reporting. AOL thinks its developing device graph under Verizon gives it a competitive advantage in omnichannel media […]
ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or other item she’s been looking for, the company takes a cut. But ShopStyle, part of the PopSugar family, faced a problem. To ensure the site’s shoppers end up buying that black dress, […]
Aaron Fetters will discuss advancements (and present-day shortcomings) in data, ad delivery and effectiveness on April 14 at PROGRAMMATIC.IO in San Francisco. Advertisers question ad quality and the ability to activate “open” data across platforms in the programmatic space, but what’s being done about it? First, marketers need to rethink the way they’ve traditionally tallied […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, former president and chief revenue officer at Sticky. Earlier this year, Goldman Sachs predicted that by 2025 virtual reality revenue will outpace TV revenue. While it projects […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Brett Wilson, co-founder and CEO at TubeMogul. In headline after headline, the word “programmatic” is often followed by the words “fraud,” “viewability” or “transparency concerns.” An outsider to the ad industry could be forgiven […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic ROI P&G is seeing “three to five times greater ROI through programmatic buying than we are through traditional environments,” said Scott Franzer, an associate director with Omnicom, which now holds the media account for the world’s spendiest advertiser. The company has heavily ramped […]
IBM has nabbed Bob Lord, who formerly served as president of AOL and global CEO at Publicis-owned Razorfish, as its chief digital officer. Lord is one of the few executives with experience running companies in both marketing services and advertising technology, a nexus where IBM has been making large bets lately. An IBM spokesperson said […]
The ad industry is still hashing out how to handle the practical implications around desktop viewability, but ready or not, the Media Rating Council released the near-final draft of its mobile viewability standard for public comment on Friday. “I wouldn’t say that everybody is ready for this, but there are numerous people clamoring for standards, and organizations […]
There’s an opportunity around location that extends beyond targeting consumers with ads for mayonnaise or corn flakes when they’re walking down an aisle in a grocery store. “The location data opportunity is still unfolding,” said Tracey Scheppach, EVP of precision video at Publicis Groupe’s Starcom MediaVest. “As agencies start to get smart about things like […]
While content recommendation engines used to be a commodity business, that’s no longer the case, said Camilla Cho, executive director of business development and strategy at New York Media. New York Media – owner of the NYMag.com, Vulture, The Cut and Grub Street sites – is looking for partners that share its focus on using […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of global partnerships at 84.51°. On April Fools’ Day, folks from over the world play practical jokes on their friends and families. But in the digital […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. I recently read about a study finding that only 40% of digital ad spend actually goes to working media. The rest is eaten up by agency fees […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LiveRail’s Challenges “The parts of LiveRail that focused on the open Web are slowly being phased out” thanks to video viewability and fraud issues, writes Business Insider’s Lara O’Reilly in a deep dive on Facebook’s video SSP. O’Reilly details numerous factors – including culture […]
The Federal Communications Commission (FCC) on Thursday formally approved its privacy proposal for Internet service providers, despite dissent from several commissioners. “It’s as if we all forgot how the Internet economy actually works today,” said FCC Commissioner Michael O’Rielly, who opposed the proposal aimed at curtailing how telcos and ISPs collect, share and monetize customer […]
Scale is becoming less of a differentiator among digital publishers – meaning they’ll soon have to focus on metrics like engagement. According to comScore’s “Cross-Platform Future in Focus” report, released Wednesday, 20% more digital media properties, including publishers and ecommerce sites, have topped 20 million uniques in the past year. That’s a total of 206 […]
While MAGNA Global and ZenithOptimedia projected in their most recent forecasts that digital ad spend will exceed TV by 2017, Dentsu Aegis Network’s Carat begs to differ. The agency’s global ad spend report released Thursday found that while digital media will account for 29.3% of global advertising spend by 2017 ($161 billion), TV will still […]
Playbuzz, a creation platform for quizzes, polls, trivia, slideshows and videos, raised a $15 million strategic investment Thursday. Saban Ventures, an existing investor in Playbuzz, led the investment, which included participation from Walt Disney Co. Playbuzz’s CEO and co-founder, Shaul Olmert, said the company was looking for “potential partners as well as investors,” but would […]
With the NCAA men’s basketball tournament well underway, digital publishers and broadcasters are clamoring to package “cross-platform” sponsorship deals for big advertisers. The economic implications of sports sponsorships are massive. In the US, global sponsorship revenue reached an estimated $45 billion in 2015, according to PricewaterhouseCoopers. That may ebb and flow if the calendar year […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mollie Spilman, chief revenue officer at Criteo. Last month, Facebook launched its new Reactions buttons, allowing its 1.6 billion users to express how they feel about status updates, check-ins and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Some Assembly Required AOL CEO Tim Armstrong is setting ambitious goals for the company, like reaching 2 billion users and generating up to $20 billion in revenue by 2020. Considering AOL currently has 700 million users and saw $2.7 billion in revenue last year, […]
Jonathan Hsia will discuss advertiser perceptions of ad tech on April 13 at PROGRAMMATIC.IO in San Francisco. While ad tech capabilities have matured, marketers still need to catch up, said Jonathan Hsia, Mindshare North America’s head of digital investment. “It really is more a question of: What do marketers need to do to leverage ad tech in a […]
The early-stage analytics startup Zodiac Metrics is introducing its solution to help retailers gauge the lifetime value of individual customers by analyzing CRM and live sales data. Retailers using the solution feed in data on who made purchases and how much was spent, and in return get an estimation of a customer’s potential value over […]
