Sky Media, the advertising sales arm for British telecom and broadcaster Sky, sits at the crossroads of technology and strategic investment. A new partnership with multiscreen ad-delivery tool Yospace, unveiled last Wednesday, will support dynamic ad insertions in linear streams like sports, news and entertainment on both IP and OTT devices alongside Sky’s ad server, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Things To comScore Not to call it a divorce from Nielsen, but Viacom, one of Nielsen’s most vocal critics in the broadcast community, has signed a multiyear partnership with comScore. ComScore claims its strength in digital will bolster Viacom’s portfolio and visibility into consumer […]
The solar energy industry doesn’t spring to mind as an early adopter of programmatic video – and for good reason. A basic residential solar panel system can cost anywhere between $25,000-$35,000, according to a Solar Power Authority estimate, and it takes years before the energy savings add up. So it’s safe to say solar panel […]
Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a three- to five-minute show in which a team of five employees, pulled from the retail floor, travel across the country […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Venkat Krishnan, senior vice president of product at YuMe. One of the best-known stories about the early days of Google has Mel Karmazin, then the CEO of Viacom, visiting the […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. The concept of scarcity tends to have a negative connotation, as anyone who has ever shopped for real estate in a hot market can […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. “A Brand New Thing” BuzzFeed received political ad money in the 2012 presidential election, but this is the first time it’s created content for campaigns, reports the industry trade Campaigns & Elections. BuzzFeed’s team made videos for Sen. Ted Cruz and Carly Fiorina in […]
App publishers are constantly walking the line between user experience and making money. That’s the “main challenge” facing Baptiste Chardon, the man in charge of handling monetization for French game publisher Ubisoft’s more than 25 free-to-play mobile titles, which range from kid games to less casual offerings. An additional challenge lies in making sure that advertising […]
A handful of ad tech employees who started out at agencies are now returning to senior-level agency roles. And they’re bringing a particularly valuable blend of skills with them. According to Accuen CEO Megan Pagliuca, that initial agency experience is key. “There’s a big con of hiring people from ad tech [without an agency background] […]
Programmatic native is scaling, but the rate of progression hasn’t been rapid, according to agencies and ad tech vendors. While most major demand-side platforms (DSPs) can place ads on Facebook or Twitter – the most common strain of native inventory being social/in-feed ads – native programmatic platforms like Sharethrough, TripleLift and Nativo seek to corner […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Savare, a partner at Lowenstein Sandler LLP. Nearly three months after the FTC issued its long-awaited native advertising guidelines, the commission on Tuesday settled a complaint against Lord & […]
Almighty, an independent digital agency in Boston, revealed on Wednesday the launch of a division called Almighty(X), designed to help clients evaluate their technology stacks from budget and optimization standpoints. The goal is to provide more transparency in the agency-client relationship. Almighty(X) will be headed up by Rob Griffin, a former senior executive at French media giant […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. Consumers are finally beginning to benefit from the increased connectivity and big data research that companies have been undertaking for the last several years. Personalization […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instant Return In a few months, Instagram will roll out an algorithmically powered feed designed to surface posts that – hopefully – users find important. A company blog post announced the product this morning, claiming that people miss on average 70% of their feed […]
People like to talk about the next billion Internet users – but “you don’t get there by navel-gazing in North America,” said Nathan Eagle, CEO and co-founder of Boston-based Jana. Jana provides free connectivity in emerging markets where, according to a report from the International Telecommunications Union, the cost of data is often as much as […]
Nielsen Catalina Solutions (NCS) and Time Inc. on Tuesday unveiled a new measurement product for attributing offline sales to print magazine advertising. “It’s the culmination of years of work and of a lot of pieces coming together,” said Leslie Wood, NCS chief research officer. And the product relies on a dense web of partners and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Habegger, co-founder and CEO at ownerIQ. When I wrote this column last month, a major snowstorm was bearing down on New England, where I live. The storm could have […]
Purch CEO Greg Mason doesn’t see his company’s future in advertising. Instead, he says Purch’s greatest business opportunity revolves around using content to drive commerce. By getting close enough to the point of sale to earn an affiliate fee or lead gen, he sees a way out in a market “where the traditional role of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Picking Apple’s ad initiatives in the past have been… let’s say lukewarm. The company’s stringent privacy protocols meant data feedback and targeting was a no-go for iAD [AdExchanger coverage], which led to that team being disbanded. There are also no paid media levers […]
The FTC reached a settlement with Lord & Taylor on Tuesday for an influencer marketing campaign last March that did not disclose to consumers that the content was a paid endorsement. While the luxury goods company won’t have to pay a fine, in the future it will need to not only require disclosure from influencers, […]
Mobile monetization platform Supersonic on Tuesday released a souped-up version of its SDK, in beta for the last five months, that joins rewarded video mediation through its supply-side platform with mediation for mobile interstitials via ironSource’s technology. The two companies merged last September. Essentially, it’s a single SDK that enables developers to manage multiple demand […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. The ability to attribute offline sales to digital media is within reach. While every sale is not yet attributable, the results generated by measuring the […]
Google, Facebook and Twitter have become powerful platforms for political candidates, and each has earned a line item on every campaign’s media plan. But it may require another election cycle before smaller players can break into the big time. In 2015, Borrell Research predicted $1.1 billion would be spent by political buyers on digital media […]
Google on Tuesday launched an analytics service, Google Analytics (GA) 360 Suite, designed specifically for enterprise marketers. The suite consists of six products: the former GA Premium as the centerpiece; Adometry, rebranded as Attribution 360; the data management platform (DMP) Audience Center 360; Optimize 360, a website optimization and personalization product; Data Studio 360, an […]
Consumer tech and lifestyle publisher Digital Trends always tries to provide what its brands request – rich media, video, custom units, home-page takeovers – but that can-do attitude is tested when it comes to native advertising and sponsored content. Since it was founded in 2006 out of Portland, Ore., product reviews have formed the core […]
New Balance sells sneakers and sports apparel, but the brand is not all about chasing the transaction. The Boston-based footwear manufacturer, which competes with names like Nike, Under Armour and Adidas, instead seeks to differentiate by pushing stories, not products. As such, it faces a unique challenge in combining content and commerce. “We hear these […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Internet Of Sodas Coca-Cola recently “beaconed the hell out of” its vending machines and real-world locations, and is now figuring out how that new connectedness could drive sales. A loyalty scheme set for this spring, for example, will feature an app that can […]
Ace Hardware is pushing its famous jingle into its ad spots after years of keeping it low key. And it’s not happening on a whim. “We have tremendous equity in that jingle, and you instantly know where the advertising is from,” said Jeff Gooding, senior director of marketing and advertising at Ace Hardware. Recognition has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nan Nayak, global design strategy lead at Fjord from Accenture Interactive. The Internet of Things (IoT) is a well-worn phrase that describes a connected future in which appliances talk to […]
