A lot has changed, yet little has changed for Acxiom. On the one hand, it reorganized earlier this year, rolling its LiveRamp acquisition into a unit called Connectivity (overseen by Travis May) and hiring Experian Marketing Services vet Rick Erwin as head of audience solutions to work on its data products. Acxiom is also building […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elliot Hirsch, CEO at AdYapper. You can see the breakdown in accountability in digital advertising everywhere these days as conflicts of interest continuously arise. It’s why viewability has driven publishers […]
Facebook is taking the next logical step in its evolution toward a full-stack ad tech offering, rolling out a demand-side platform (DSP) capable of executing programmatic buys using the company’s “people-based” advertising methodology. In recent weeks Facebook’s Atlas team has pitched the DSP product to agency partners, including Omnicom Group, Havas, Merkle and others, according […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Search Dominance Amazon is pulling away from competitors as the go-to source for product info, according to recent research from BloomReach. Jason Del Rey of Re/code reports 44% of 2,000 respondents said they go directly to Amazon when researching products, compared to 21% […]
The Court of Justice of the European Union (CJEU), the EU’s highest court, on Tuesday invalidated the “Safe Harbor” agreement, which since 2000 has allowed companies to store and transfer data between the US and EU. A pillar of the agreement required the US to ensure equivalent protections to those guaranteed by the EU, but […]
Eyeing a shift to private marketplaces among buyers, Canadian publisher CBC has reordered its tech stack to prioritize its private marketplace over direct deals. Done via an Index Exchange header tag, the move gives CBC’s private marketplace buyers a more favorable setup: the option to look at every user before ad impressions get divvied up […]
The ad tech community has taken its strategies to legacy marketing channels before – billboards, radio, point-of-sale systems and even linear TV. Now add direct mail to the list. PebblePost launched publicly and revealed a $3 million seed round on Tuesday. CEO Lewis Gersh hopes to bring real-time analytics to direct mail campaigns for the […]
In the oft-cited litany of “right message, right person, right time,” the creative is often given short shrift. “Programmatic gives advertisers the ability to target infinite segments, but if they’re delivering generic messages to a targeted audience, they’re simply wasting their ad spend,” said Victor Wong, CEO of creative management platform PaperG, which announced $5 […]
After hinting it would bring more video inventory to market, Conversant acted on that promise Tuesday with the launch of a Personalized Video suite. With Personalized Video, the company aims to link desktop and mobile video messages with both online behavioral attributes and offline sales data. Because of its roots with display retargeter Dotomi, a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Kleinberg, CEO at Traction. Math wonks are quick to deprecate the value of engagement. For those who believe spreadsheets and algorithms never lie, this makes perfect sense. If you […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. We knew that Google would one day enter the people-based advertising fray as a serious contender, but with last week’s launch of Custom […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search And Pintent New merchants and platforms are selling on the Pinterest site and app – including Bloomingdale’s, Wayfair and Shopify. Pinterest commerce chief Michael Yamartino writes in a blog post that Pinterest users who convert on shoppable pins are often new to the […]
While it has become typical for industry watchers to declare that the mobile web is suffering at the expense of apps’ success, a report Monday revealed consumers use both at almost equal levels. “The New Mobile Mantra,” from WPP’s research unit, Millward Brown Digital, found that of the 30 most-visited mobile properties, browser and app […]
Forrester senior analyst Susan Bidel will appear Oct. 29 at AdExchanger’s Programmatic I/O conference, an event dedicated to the advancement of programmatic media and marketing. The ad industry’s collective hand wringing over ad blocking reached a fever pitch in September during Advertising Week in New York City. In reality, however, it’s far from a block […]
Sony Pictures TV thinks there’s power in remaining subscription-free. In the case of its free streaming premium video network Crackle, which clocks 22 million monthly uniques, it promises brand partners a 93% ad completion rate and an engaged audience. Sony Crackle in April staged its first upfront presentation. “Because we see ourselves as a TV […]
Let’s be honest: For all of its success as a business, it’s hard to be impressed with the NFL’s digital presence. Good luck using its overdesigned, slow-loading website to find video highlights of your favorite team’s last game. But little by little, the NFL has opened up its assets to digital experimentation. In January, it […]
The yogurt section of the supermarket looks a lot different today than it did seven years ago. Chobani has taken over by offering Greek yogurt perceived as more healthful but at the same price as traditional yogurt like Yoplait. The yogurt company owes its success to ignoring a critical piece of data. When it started, […]
Jack’s wearing a lot of hats. After several months of will they/won’t they, Twitter announced Monday morning that Jack Dorsey will go from interim chief exec – shoes he’d been filling since Dick Costolo stepped down in June – to permanent CEO of the company. He’ll also continue on as CEO of Square, the mobile payments startup […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Two weeks ago I had the good fortune to be invited to participate in Quest MT, a conference at the University of Montana […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. In 2010, comScore debuted a landmark study that reported “creative quality drives more than half of the sales changes for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sweating Out The Fever For anyone who recently emerged from hibernation, ad blocking has sent digital media into an existential tailspin. But in an interview with The Wall Street Journal’s Amir Mizroch, Criteo COO Erich Eichman says the ad tech bellwether is “yet to […]
Longtime agency exec Julian Zilberbrand will join Viacom as EVP of Audience Science, the company revealed Friday. His transition comes at a time when Viacom is renewing its emphasis on data to address the slumps in linear TV ad sales and plummeting ratings. Zilberbrand will lead Audience Science, a Viacom unit that manages audience onboarding […]
Publisher-facing ad platform PubMatic has let go about 50 employees, or 8% of its global headcount of 600. Many of the cuts were in India, where the company has significant development and support operations. The changes were motivated by a desire to improve the overall level of service, including by bringing service teams in-market to […]
If native advertising is a message designed to mimic the form and function of its environment, then there’s almost nothing out there as native as a podcast. As in the early days of radio, hosts often read and personalize an advertiser’s message so that it “feels inclusive, like part of the program,” said Matt Turck, […]
When most people think about experiential advertising – like sponsoring a music festival or finding a way to showcase Coca-Cola into the Olympics without actually buying an ad – few consider it data-driven. Lucien Boyer, global president and CEO of Havas Sports & Entertainment for the past seven years, has focused exclusively on these unblockable […]
Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram and Pinterest. That’s why it’s bought into social marketing tech firm Brand Networks’ newlyenhanced Brand Networks Platform (unveiled Monday). The updates promise to make it easier for marketers to ensure the relevancy of their native […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The hits keep coming. Publishers must contend with so many threats that they all feel existential. The list is long but a handful of very real […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Azad Jacobs, head of business operations at Drawbridge. Marketers increasingly and understandably want paid media to be viewable, and with that desire comes the need for third-party measurement and validation. […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Immobile The New York Times takes a look at mobile web latency across 50 mobile sites, and the resulting charticle provides a scathing commentary on ad load times. The story singles out Boston.com (a NYT property until 2013), which the story’s authors say requires […]
