Neustar’s marketing services revenue grew 23% to $51.1 million YoY in the fourth quarter, and climbed 16% to $170.4 million for the full year 2015. It’s a small but increasingly important part of Neustar’s overall business (which also includes information services and security services). According to CEO Lisa Hook the total business brought in $1.05 billion in […]
Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be a challenge,” said Francie Staub, a Razorfish vet and current director of digital marketing at TD Ameritrade. “We’re still trying to connect the dots between exposure and conversion.” TD Ameritrade’s target audience […]
Server-side ad insertion (SSAI), also known as ad stitching, is emerging as a key method for video publishers to mitigate ad blocking and boost video playback across devices. Though the technique is not new, industry insiders say there is massive growth potential as consumers stream more video content and new over-the-top devices enter the fray. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom O’Regan, CEO at Madison Logic. The marketing technology landscape is bloated. Scott Brinker’s super graphic shows a whopping 1,876 vendors across 43 categories. Marketing tech stacks tower with layers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. I’d Take The TV Ad Digiday asked digital media buyers what a Super Bowl spot’s $5 million price tag could get them in social or digital media. Snapchat could provide a week’s worth of sponsored lenses, with 250 million video ad impressions. You could […]
Media CEOs have to do a lot of maneuvering to steer a print/digital publication, and many take different routes. At the American Magazine Media Conference in New York on Tuesday, five executives from Hearst, Condé Nast, Time Inc., Meredith and Rodale discussed how they compete with disruptive digital-first publications by investing, acquiring or imitating them. “With […]
Location analytics company Placed announced Wednesday its attribution service would connect billboards to in-store traffic. It will do this via a mix of partnerships with holding company agencies and out-of-home (OOH) inventory suppliers like Clear Channel Media and cinema ad network NCM. “OOH is shifting,” said Michael Lieberman, COO of tenthavenue, an OOH agency within […]
Comcast is losing fewer cable TV customers than it has in the past eight years. That’s no small feat, considering signs of rampant cord cutting inundating the broadcast industry. Comcast added 89,000 customers for video service Xfinity in the fourth quarter, the most of any quarter since 2006, according to its earnings release. Video revenue […]
IBM’s purchase of three agencies in six days on behalf of its in-house agency Interactive Experience (iX) is uncharacteristic since iX hasn’t been acquisitive in its almost two-decade history. The first purchase, last Thursday, was Resource/Ammirati, known for brand building. IBM then acquired digital agency Aperto on Tuesday and design agency Ecx.io on Wednesday; both […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Monday’s news of the Tapad acquisition by the Norwegian mobile carrier Telenor is a complex play for the cross-device crown. The general feeling […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vladimir Klimontovich, CTO and co-founder at GetIntent. The programmatic industry is suffering from a crisis. The ad tech IPO market is lukewarm, and big companies are struggling to raise new […]
For three trends affecting publishers today – native advertising, outside investments and ad blocking – Forbes has been ahead of the curve. Forbes first launched BrandVoice in 2010, a time when only BuzzFeed and Huffington Post had notable sponsored content programs. It sold a majority stake in the company to Hong Kong-based investors in 2014, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Thrall To Installs Google – ahem – Alphabet is drinking the app install Kool-Aid. “We are now seeing a trend of advertisers moving their app install budgets to Google,” CEO Sundar Pichai told investors during the company’s Q4 earnings call. Then, in a […]
US and European officials agreed Tuesday to a data-sharing deal that would replace the Safe Harbor pact. Safe Harbor had regulated commercial data sharing for 15 years until it was overturned by a European court last October after a privacy activist’s suit against Facebook. Few details have surfaced about the new deal, dubbed “Privacy Shield,” […]
Yahoo will dismiss around 15% of its workforce in Q1, including, more than likely, a large chunk of its global sales force. Five global offices will also get the chop. The cuts are part of a $400 million cost savings plan that will seek to grow profitability ahead of a likely sale of the business. […]
London-based Adstream (not to be confused with AppNexus’ Open Adstream), which specializes in video delivery and digital asset management, on Monday acquired the AdServices division of US-based media and entertainment production firm Deluxe. The move gives Adstream greater presence in North America and sets the stage for global expansion. Adstream did not disclose the deal […]
Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for digital, in my opinion,” said John Randall, VP of digital at the right-leaning agency CRAFT, “is that by 2020 we don’t even see a difference between TV and online or mobile video ads. But […]
Publishers are always on the hunt for new ways to monetize without killing the UX. It’s a continual challenge, said Matt Blake, chief product officer at FanSided, a Time Inc.-owned network of more than 300 sports, entertainment and lifestyle sites dedicated to fandom. FanSided sites generally only serve two banners – a leaderboard at the top […]
Magazine publishers need Snapchat, but Snapchat needs them, too. That may be one reason why Evan Spiegel, Snapchat’s relatively press-shy CEO, appeared Monday at the American Magazine Media Conference in New York to discuss the origins of Discover and his plans to monetize the platform. Discover, Snapchat’s video magazine product, was created to “remove as […]
Header bidding has been such a runaway hit for publishers that it’s required the development of a new technology to manage all the partners they want to add. What seems a small change – the addition of a wrapper that organizes buyers as they enter the ad server – further solidifies header bidding’s place […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Push Comes To Shove Yesterday’s Iowa caucuses mean every journalist everywhere must find a political angle. Dr. Ben Carson’s campaign was preparing “for a complete domination of mobile in Iowa,” said Ken Dawson, who runs the campaign’s digital marketing, per The Wall Street Journal. […]
Google had a strong showing in Q4, its first quarter airing results under an entirely new segment-based reporting structure. Google’s holding company Alphabet reported $21.3 billion in Q4 2015 revenue, an 18% increase YoY. Google itself saw $21.2 billion in quarterly revenue (an 18% YoY increase) and $74.5 billion for FY 2015. Read the release. Breaking down the […]
When IBM revealed Friday it had closed its deal (financial terms weren’t disclosed) for The Weather Co.’s product and tech business, it began setting expectations on how those assets will be used. There are two things to consider. First, The Weather Co. has digital publications that sell advertising. Second, it sits on a massive front […]
ComScore and Rentrak have completed their merger, cinching a deal aimed at establishing new multiscreen currencies to rival TV ratings incumbent Nielsen. The all-stock deal was originally valued at $732 million based on market prices at the time the deal was announced in September. The merger, which gained shareholder approvals late Friday, represented $767.7 million in final deal value, […]
Twitter seems to be having a little trouble on the turnaround front – but that doesn’t mean it’s for the birds. “When I talk to agency and buy-side contacts, they recognize the value of Twitter and that the real-time nature of the platform is unique,” said Dan Salmon, managing director of BMO Capital Markets. “But the […]
[pullquote][/pullquote]Telcos continue to be big ad tech acquirers. Norwegian mobile carrier Telenor on Monday snapped up cross-device company Tapad for $360 million. Tapad is one of the two largest cross-device vendors in the space; Drawbridge is the other. It’s a move somewhat reminiscent of the AOL/Verizon deal, but with more global scale, said Tapad CEO […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Josh Speyer, CEO at AerServ. By now you’ve seen the headlines. Video viewers are shifting from TV and desktop to devices, making mobile video the fastest-growing digital advertising medium. And yet it remains to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Albert Luk, VP of operations and general counsel at Jumbleberry. FTC Commissioner Julie Brill recently urged the ad industry to abide by regulations related to cross-device data collection and native […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get The Message “Clearly messaging apps are where social media is going next, and we and other publishers need to figure them out,” says Tom Standage, deputy editor of The Economist, in an interview with Laura Hazard Owen of Nieman Labs. The Economist already […]
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (the 4A’s) are divided over how to shed light on issues of transparency and agency rebates. The two trade groups – the ANA representing brands and the 4A’s representing agencies – collaborated last spring by forming a working group of about 15 […]
