H&R Block is targeting millennials, TV and your tax dollars. The tax preparation giant is gearing up to air three new 30-second broadcast TV ads just in time for tax season, with a goal to increase awareness among the youngest demographic set of tax filers. H&R Block declined to disclose how much it is investing […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, VP of business development at Index Exchange. The digital advertising industry is rapidly reaching a maturation point, particularly in programmatic. The widespread development of native advertising and even the much-talked-about promise of […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking Tires Snapchat is suddenly sweet on ad tech, so much so that an acquisition may be in the offing. A few days after Digiday reported on its API dreams, Re/code’s Kurt Wagner notes the company is evaluating acquisition targets. Among the startups in […]
If Apple is indeed shifting its iAd platform to focus on direct deals, as BuzzFeed reported Wednesday, it means its experiment accepting programmatic demand has come to an end after little more than a year. Perhaps it was inevitable. While Rubicon Project, Accordant Media and MediaMath were among iAd’s programmatic partners, not much happened after […]
The so-called privacy paradox was a big topic of discussion at the Federal Trade Commission’s first PrivacyCon. The event, held Thursday in Washington, DC, brought together around 20 privacy and data researchers who presented their work on consumer privacy and security issues in the commercial sector to an audience of technologists, policymakers and regulators. “There […]
Despite ongoing efforts by the Media Rating Council to close the reconciliation gap between vendors, discrepancies continue to haunt viewable impression counts. And there are some who say the MRC is needlessly adding complexity to the process with its reporting requirements. “There’s a lot of slicing and dicing of the data going on,” said David […]
Some say the ad tech venture capital funding well may be running dry, but mobile-centric companies still seem to be doing all right. “Over the past couple of years, mobile’s been somewhat insulated from the general sentiment around ad tech, at least on the private side,” said Michael Katz, CEO and co-founder of mParticle. “Clearly […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by George Gallate, CMO and EVP of global development for Merkle. When I first went to China in 1991, I was in awe. When I lived in China for three years in […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hadrien Bouchrara, solutions architect at Facebook. It’s time for another installment of “Ad Tech: The Acronyms Awaken.” In November, the IAB released VAST 4.0, its new video ad-serving template, for public comment. Since VAST […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DIY iAd BuzzFeed says Apple’s iAd platform will go 100% self-serve, eliminating its human ad sales force for the mobile ad network giant. “It’s not clear what this means for Rubicon Project, MediaMath, and the other ad tech companies that had been overseeing programmatic, […]
MediaMath on Wednesday announced a new business unit, named Helix, meant to translate the company’s existing retail data assets into a unified product offering. The move follows a string of MediaMath investments in consumer data, beginning with the acquisition of Adroit Interactive in 2010 and continuing with the purchase of Akamai’s Advertising Decision Solutions (later rebranded […]
It would be fair for readers of Gartner’s “Magic Quadrant for Digital Marketing Hubs” report to be taken aback. Why would Gartner evaluate media-buying platforms (MediaMath and Turn), marketing clouds (Adobe and Oracle) and data management platforms (Krux and Nielsen/eXelate) with the same criteria? Usually those categories are complementary, not competitive. In the report, released […]
At 1.55 billion monthly active users and growing, Facebook’s audience reach is massive. And Facebook is hammering out constant improvements to the video discovery mechanism in the news feed. But the social platform remains largely in experimental mode with video, and agencies and publishers are chomping at the bit for a clearer monetization path and […]
Rob Norman will speak at AdExchanger’s Industry Preview conference, taking place in New York on January 20-21. If you were forced to name one media buying entity that sets the agenda for the rest of the industry, it would have to be WPP-owned GroupM. It was GroupM – umbrella to Mindshare, MEC, Xaxis and Essence […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Phil Barrett, senior vice president at Purch. Ad blocking turned digital marketing on its head in 2015. Publishers relying heavily on ad revenues fear for the very sustainability of their businesses – and have been […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Reid Tatoris, co-founder of Are You A Human. Lately, all anyone in ad tech is talking about is ad blocking, and for good reason. Ad blocking is costing publishers millions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Waiting for Godot “There is a lot of smoke and mirrors out there,” says Long Ellis, former ad sales director at the now-defunct Google TV, regarding the viability of programmatic TV campaigns. Mike Shields of The Wall Street Journal asks why programmatic TV is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. American motivational speaker and author Zig Ziglar famously said, “People don’t buy for logical reasons. They buy for emotional reasons.” […]
It’s one thing if a consumer views your video ad, but it’s another if they were receptive to your content. In an effort to gauge that impact, WPP agency MediaCom forged a global partnership Tuesday with Realeyes, an emotion analytics platform that uses opt-in facial-coding technology to gauge user response to online video ads. The […]
The ad server Flashtalking added attribution analytics to its platform Tuesday with the acquisition of Encore Media Metrics. The terms of the deal and valuation were not disclosed. “We think there’s a real opportunity in the market by bringing together in a bundle all the options for online advertising programs,” said Flashtalking CEO John Nardone. […]
MSN.com has gone through a lot of changes recently, switching to a syndication-only content model a year and a half ago and having its ad sales move to AOL. To personalize MSN.com’s content and ad experience, Microsoft revealed Tuesday it had signed on with Taboola to bring native ads and personalization to the MSN site […]
The guillotine has fallen for Been Choice, the embattled in-app ad blocker that was allowed back into the App Store after being unceremoniously turfed out in October. As of Jan. 8, almost three months to the day after its first run-in with Apple, Been Choice was notified that it’s going to be removed from the App […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by George Tarnopolsky, director of account management at Adelphic. The 2016 election promises to be exciting not only in politics, but also in the world of advertising. For the first time, mobile and multidevice political advertising will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Little Birdy Told Me Twitter’s been mostly boxed out of the influencer marketing mix – overshadowed by Instagram, YouTube and even Snapchat – but a new ad strategy aims to tap its brand advocate crowd (who don’t even know they’re influencers) by allowing companies […]
Since its launch in 2014, Facebook’s ad network has limited itself to mobile app placements, choosing to avoid working with mobile web properties. Now that’s changing. AdExchanger has learned Facebook Audience Network is one month into a test involving about 10 publishers that would see the ad network’s placements run on mobile web pages. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oded Poncz, founder and chief technology officer at Ubimo. With mobile ad spending set to top $30 billion, can anything get in the way of this channel? I see one […]
Following its $21.5 million funding round to close out 2015, the Danish ad tech company Adform will test the dense US market. The market entrance was confirmed by Julian Baring, Adform’s general manager of North American business, who was hired last August to build out operations in Canada and the US. European data and advertising […]
Yahoo doesn’t have a fraudulent traffic problem, a company leader said Friday. Tod Sacerdoti, VP of display and video ad products and the founder of Yahoo’s video ad exchange BrightRoll, was responding to a CNBC report late last week, which claimed widespread fraud in Yahoo’s ads business and sales “ineptitude” as responsible for the downfall of […]
M&C Saatchi Mobile may be a mobile agency, as its name clearly denotes, but it’s got more than mobile on the brain. “We’re focused on leveraging our client data and adding first-party data to programmatic capabilities to target users with mobile at the center,” said Eric Mugnier, SVP for North America at M&C Saatchi Mobile. “The […]
