The realm of brick-and-mortar retail data has been steadily absorbed by digital technology in recent years, and that trend took another step forward on Wednesday with the launch of the Cross Device Marketplace by Placed, an in-store attribution firm. While Facebook and Google have put considerable effort into developing retail-specific solutions, Placed founder and CEO […]
Adobe’s initial move to upgrade its demand-side platform (DSP), Adobe Media Optimizer, culminated Wednesday in the launch of its new programmatic self-serve platform. The first wave of integrations to Adobe Marketing Cloud applications include data-management platform Adobe AudienceManager, Adobe Analytics and personalization tool Adobe Target. Buyers who use Adobe’s DSP can source search, social and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, head of brands at 84.51°. As a Los Angeles Lakers fan, you might think the playoffs are the furthest thing from my mind given that it’s only September. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. Ad blocking has all the ingredients for a hot story. There are clear good guys (us publishers, of course) and villains. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Shuts Down PLYMedia MediaMath appears to have cancelled buying privileges for one of its clients, PLYMedia, after former AppNexus CTO Mike Nolet described mobile video fraud he attributed to PLYMedia. The arbitrage player was buying mobile video impressions using MediaMath’s DSP and reselling […]
Creatives deserve to be part of the conversation around programmatic media. The fact is, they’re not. “There are no true creatives in this room – and that’s a major silo,” said Steven Wolfe Pereira, VP of brand strategy and marketing solutions at Oracle Data Cloud, at the comScore Industry Summit on Tuesday. “Creative people are not […]
Publicis Groupe’s VivaKi will officially release a tool called Quality Index (QI) at the end of this month, designed to streamline inventory sources, manage multiple KPIs and cross-check viewability. QI has been in Beta since late 2014, and will be part of an internal UI called the VivaKi Operating System (VOS) Platform that VivaKi is building […]
Publishers distributing their content on Facebook have discovered a way to buy traffic on Facebook – but it isn’t through amplifying their posts. Instead, publishers place their content on Facebook pages that already have millions of engaged followers, such as “I Love Halloween,” George Takei, Lil Wayne or (perplexingly) “Music for Deep Meditation,” giving it […]
AOL has packaged a number of its creative point solutions into a single platform called ONE by AOL: Creative, which the company revealed Tuesday. The self-serve banner, video and mobile ad creator was built on the back of Pictela, a rich media tool AOL acquired in 2010, which provided templates for marketers to create custom, […]
The technological problem with the Internet of Things (IoT) is that various connected devices, household appliances and vehicles all have different operating systems with different communication or data collection methods. This means they can’t talk to each other because they don’t speak the same language. “Information isn’t valuable without an infrastructure to make it actionable […]
Just as device manufacturers want to be Apple, ecommerce shops want to be Amazon and social networks look up to Facebook, China-based WeChat is the chat application others seek to emulate. Yes, WeChat, a free app with 600 million monthly active users (100 million fewer than Facebook Messenger), enables chatting, but it’s also a platform […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Ferber, chairman at Bidtellect. Although there is much discussion around the power of first-party data, there is another first-party asset that represents a huge untapped opportunity for native advertisers. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Price Of Programmatic Ad Age’s Alexandra Bruell takes a look at the dark side of automation, namely the sticker shock. “Programmatic ad tech involves not just the ad inventory at the end, but a trail of fees and costs along the way to […]
More than 32,000 will congregate in Cologne, Germany, this week to spark a dialogue about the connected consumer and the state of the digital media economy. Among those gathered here will be MasterCard’s chief marketing officer, Raja Rajamannar, who will join a bevy of global agency and platform execs at the yearly Digital Marketing Exposition […]
These days, BlueCross BlueShield of Tennessee is focused on multichannel personalized communications. About three years ago, it had yet to implement email. “We really wanted to optimize our outreach, to optimize the customer experience and help customers understand exactly what we’re offering,” said Sherri Zink, VP of medical informatics at BlueCross BlueShield of Tennessee (BCBST), […]
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Parkes, senior vice president, North America, at Amobee. The consumer shift to spending more time on digital than on TV is pushing the industry toward a tipping point in advertising budget allocation. Although […]
The stereotype of parents being behind the times didn’t hold true at “Take Your Parents To Work Day,” an event held in New York on Thursday at data-driven agency Kepler. The program explained to parents how their kids plan targeted advertising campaigns. It also gave parents a better idea about just why that pair of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Foroughi, co-founder and CEO at AppLovin. Virtual reality technology is far from mainstream, but carries incredible implications for advertising. There are already 175,000 development kits for Oculus Rift in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Shakeout Claims Scott Burke, Kathy Savitt The revolving door continues at Yahoo. Ad tech chief Scott Burke exited last month, replaced as head of ad platforms by Prashant Fuloria, as first reported by Re/code’s Kara Swisher and confirmed by AdExchanger. And Yahoo confirms […]
Build-A-Bear Workshop, the children’s specialty retailer with strong roots in American shopping malls, is getting a facelift. Plagued by the realities of brick and mortar retail—Build-A-Bear was in a slump with steady profit declines, but has more recently ignited a comeback in sales—the company is transitioning away from its focus on traditional retailing. Instead, it’s […]
The number one thing you should know about Yahoo Japan’s DMP: It’s not a walled garden. “Our data strategy is open, that’s the key word here,” said Toru Takata, SVP and chief product officer for marketing solutions at Yahoo Japan. “Our policy is about being completely open about our data.” Yahoo Japan, founded in 1996 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. The rise of ad blocking is a symptom of a real problem: Ads suck. To slow the adoption of ad blocking and make the Internet […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Lebowski, head of sales at Epom Ad Server. Digital advertising professionals seem to agree that in-app ads outperform those served on mobile web. Not only do users spend more time in apps than […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO-No It’s a rough year for tech firms hoping to exit. Research from Renaissance Capital suggests that a mere 11% of all US IPOs this year were held by tech companies, a seven-year low. To be clear, that percentage is not specific to advertising […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. While working on publisher-focused research, there’s a common theme I hear from vendors and publishers alike: The transition to mobile is hurting their bottom lines. Just as some […]
Demandbase has acquired Seattle-based WhoToo, a behavioral data platform focused on B2B marketing, for an unidentified sum, the company disclosed Thursday. Underscoring the deal was Demandbase’s desire to beef up its behavioral marketing data set and hook into clients’ existing data-management platforms. “This isn’t just data for data’s sake,” noted Chris Golec, CEO of Demandbase: […]
HookLogic raised $15.5 million in Series C funding and will sell AutoHook, a suite of lead-gen and marketing tools designed for automotive companies, the company announced Thursday. Terms of the AutoHook sale to auto consultancy firm Urban Science were not disclosed. In addition to previous investors Bain Capital and Intel Capital, this funding round included […]
Programmatic advertising makes it difficult for publishers like Hearst Newspapers to ensure that users enjoy fast-loading pages and quality ad experiences. Hearst closely monitors its site templates, optimizing for fast load times and ad viewability. But once it starts letting third parties run scripts on its website – aka programmatic advertisers – that can slow […]
Developers are up to their ears in mobile SDKs – and they’re not going to take it anymore. The trend toward consolidated mobile solutions is real, said Omer Kaplan, deputy CEO and co-founder of app discovery platform ironSource, which has acquired mobile monetization platform Supersonic. The deal was officially announced Thursday following a leak in mid-July when […]
