“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president and general manager at Thinknear by Telenav. Automotive marketing has long been organized into three well-established tiers, comprising a system that offers interesting lessons for other industries. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotXchange. If you’re in the TV business, you’re painfully aware of how quickly things are changing. Less than a decade ago, TV was its own self-contained […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Content: Gateway To Revenue Snapchat added some new publishers to its Discover content hub, among them BuzzFeed and Vox. The additions come after a redesign that makes Discover more prominent in Snapchat’s navigation. Snapchat’s ad prices, initially sky-high, have since fallen. Re/code’s Kurt Wagner […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. As part of its recent Artificial Intelligence work, Google has been having conversations with its machines. Human: What is the […]
As feeds become the new standard for web design, there’s a greater need to develop ad units that accommodate them. Such was the thinking behind the IAB’s Wednesday release of specifications for three kinds of in-feed advertising channels: social feeds (notably sponsored Facebook or Twitter posts), product feeds (which encompass ecommerce sites like Amazon and […]
When Univision embarks on an 18-month partnership with Snapchat, it will be the latest test for the nascent social platform to prove its value as a content hosting platform for broadcasters – and for brands advertising against that content. The partnership, revealed Thursday, centers around Snapchat’s Live Stories product, “a curated stream of user submitted […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Peralta, CEO at AudienceScience. Online publishers rely on Facebook and other social sharing channels to extend the distribution of their content. Social is essential for driving traffic, building exposure and incremental revenue. But […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Centro Buys Social Centro snapped up GraphScience for an undisclosed sum in a bid to extend its ad buying hooks to Facebook and other social platforms. Ten employees come with the bargain, and Centro says it will hire more to further build out GraphScience’s […]
Pandora is enjoying rising ad prices aided by its SMB sales efforts, CEO Brian McAndrews told investors during the company’s second quarter earnings call. “Our advertising investments, particularly in local, are paying off,” McAndrews said, adding, “RPMs were up 25% year over year, to a record $49.94.” According to McAndrews, Pandora’s success with local advertisers […]
AOL Platforms moved five video formats out of beta on Thursday, an update to the pre-roll format that dominates video advertising. The interactive video ads will run across AOL properties such as The Huffington Post, TechCrunch and AOL.com, and publisher partner video content, via AOL’s video content service, AOL On. The ads are available programmatically […]
Alliance Data Systems CEO Ed Heffernan isn’t thrilled with data marketing unit Epsilon’s 5% top-line performance, he said during Alliance Data’s Q2 earnings call Thursday. “That isn’t an acceptable long-term number,” he said, adding he thinks its potential is 7% or 8%. Getting to that potential will require double-digit growth in Epsilon’s tech offering – […]
Sometimes it takes a few bad dates before you find the one. So it would seem to be with Yahoo CEO Marissa Mayer, who after some less than ideal pairings with sales execs may have found her perfect match in Lisa Utzschneider. Just nine months after her initial hire as head of sales for Yahoo […]
Twitter is looking to capitalize on the when and the where by connecting advertisers with audiences interested in specific events. The rather prosaically dubbed “event targeting” tool, announced Thursday, is separate from Project Lighting, Twitter’s reported upcoming dive into live event curation. But clearly the two are philosophically linked. With event targeting, advertisers will be […]
What leads users to install an app is important, but what happens after the install is critical. That’s one of the main reasons behind attribution company TUNE’s purchase of real-time analytics and messaging startup Artisan Mobile, announced Thursday. Terms of the deal were not disclosed. Rumors about the buyout were first circulated by VentureBeat on July […]
In-app fraud is turning into another expensive headache for advertisers. According to research released Thursday by fraud detection firm Forensiq, programmatic in-app ad fraud was responsible for roughly $776 million worth of wasted budget in 2014, a number Forensiq projects will crack the $1 billion mark this year. That might seem like a relative drop […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. The global mobile advertising market will hit two significant milestones in 2016, according to eMarketer: It will surpass $100 billion […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken, Analyst, AdExchanger Research. Hello! I’m Ethan Van Auken, a freshly minted analyst here at AdExchanger Research. I’m thrilled to be a part of the power-to-the-people, consumer-centric shift in marketing philosophy that’s taking hold […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Vs. Viewability? A study by ad verifier Meetrics suggests that programmatic buying is exacerbating the viewability problem. The research found Germany and France have higher viewability rates than the UK or US, where programmatic has been adopted more rapidly. In the UK, 45% […]
From 2007 to 2013 ad-block downloads grew steadily to about 50 million users. In 2013, that number more than doubled, and is on pace to do the same this year. The result has been an influx of startups meant to help advertisers address a problem that in two years has gone from low-level annoyance to […]
AwesomenessTV, which was purchased by DreamWorks Animation in 2013 for $33 million, is racing to reach teen audiences and capture more brand dollars in the Gen-Z gold rush. Those born in the mid ’90s-early 2000s, that is. With more than 2 million followers and 1 billion video views per month, AwesomenessTV is generally regarded as […]
Questions remain about Interpublic Group despite the strong second-quarter revenues reported Wednesday. On a call with investors, IPG chief executive Michael Roth spun the rash of media reviews – which some have nicknamed “pitchapalooza” – in a positive light, positioning the wave of media agency jump balls as an opportunity to win business. But any […]
It’s high time for publishers to start transacting on time. That’s the idea behind Parsec, a time-based advertising platform that was released in beta by mobile ad company Sled Mobile on Wednesday. Rather than selling on a cost-per-impression basis, Sled will start to charge by CPS – cost per second. For the moment, Parsec deals will […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Abderrezak Kamel, chief technology officer at Technorati. One of the largest inefficiencies about the current ad tech setup is the industry’s rapid-fire approach toward data pixels. In addition to being offensively inefficient, the approach […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachael Hadaway, vice president of media solutions at 84.51°. The speed at which data and technology has been deployed to enable advertising functions over the last five years is astonishing. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Antitrust Allegations Google’s headaches abroad just intensified. Several rivals of the tech giant, including OpenX and AppNexus, have asked regulators in Brussels to investigate Google’s dominance of the ad tech market. The Financial Times reports that representatives from Google’s competitors have visited the European […]
A year after Yahoo’s disastrous Q2, the company reported year over year revenue growth of 15%, or $159 million, its best in nearly nine years. Yahoo saw Q2 revenue of $1.24 billion. So-called “Mavens” revenue (mobile, video, native and social) grew 60% to $399 million from $249 million during the same time last year. Yahoo CEO Marissa […]
Advertiser agency reviews took center stage during Omnicom’s Q2 call. Chief John Wren claimed the holding company is well positioned to weather the storm of media reviews, which have spurred the reevaluation of nearly $30 billion in media billings, according to estimates from Pivotal Research, because of Omnicom’s investments in its data-management platform, Annalect, and its programmatic […]
During his first US appearance, Alibaba CEO Daniel Zhang pledged the commerce giant wanted to help brands with cross-border commerce, not that it planned to expand into the US market. It appears he is making good on this strategy. Alibaba on Monday formed a strategic partnership with consumer packaged goods brand Unilever in order to […]
Kinetic Social is choosing growth over profitability. The social ads company, which announced $17.5 million in venture cash from Multiplier Capital and Bridge Bank on Tuesday, will use the bulk of its funding to ramp up its content management and creative services through an internal outfit the company is calling Creative Studio. The infusion brings […]
