Accuen has a new chief exec in the form of Megan Pagliuca, who comes to Omnicom Group’s trading desk after five years as general manager of digital media at Merkle. Pagliuca replaces Josh Jacobs, who helmed Accuen for nearly four years before leaving in March. Jacobs later turned up as president of Kik Services, where […]
Facebook has pulled the plug on a plan to limit device-level data collection for mobile app campaigns in the wake of a revolt by large app marketers against the policy change. A representative for the company confirmed to AdExchanger that Facebook will no longer stop app marketers – including some of the world’s largest mobile gaming […]
There’s nothing wrong with an 80% or 90% fill rate, unless you’re a cash-strapped medium-sized app developer. “That 10% or 20% can be a killer if you need the revenue,” said Anton Losman, chief product officer at DigitalClick, an indie dev studio with about 10 million downloads. Losman, who handles monetization for DigitalClick’s handful of apps, […]
ComScore’s partnership with Google, which integrates the former’s Validated Campaign Essentials (vCE) measurement into the latter’s DoubleClick products, has come out of beta. The partnership was first revealed in February 2014. During a Q2 earnings call Tuesday, comScore CEO Serge Matta noted that “vCE is the first independent measurement system to be directly integrated into Google […]
French performance marketing company Criteo turned in a solid second quarter, growing its revenue ex-TAC by 65% to €110 million (US$120 million), up from €67 million (US$73 million) last year. Criteo continued its client growth streak, adding 730 net new advertiser clients in the last quarter to total about 8,500. It claims those clients are spending more, too, resulting […]
Carriers are looking for additional sources of cash (see the AOL/Verizon merger), and zeotap, a Berlin-based platform that helps mobile network operators monetize their data, is angling to capitalize on that need. To do that, the company will use the majority of its $6 million in Series A, announced Tuesday, to fund international expansion into […]
Sonobi, an ad tech company serving both publishers and agencies, has raised $10.4 million in Series A funding and made a few notable hires. Among the appointments is Tony Katsur, who joins as president. A former senior exec with Rubicon Project and CEO at Maxifier, Katsur said he was drawn to the company’s audience insights, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Aims High With Gemini The Journal’s Mike Shields reports that Yahoo’s proprietary ad-buying platform, Yahoo Gemini, is starting to turn heads. Yahoo has been beefing up its targeting capabilities since debuting Gemini in February and hopes its focus on mobile will help its […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jose Cebrian, vice president and general manager of email and mobile messaging at Merkle. Data-driven marketing has multiple meanings. In the traditional definition, marketers use data to drive their decisions. […]
Charlene Li, CEO of Altimeter Group, will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. For digital advertisers, emerging channels present new inroads to consumers, but new challenges accompany those budding opportunities. “Clients have limited time, they have limited budgets […]
For German TV provider ProSieben, programmatic video and original content are among its top investment priorities. In acquiring programmatic video platform Smartstream.tv last Wednesday, and by purchasing a majority stake in YouTube multichannel network Collective Digital Studio in early July, ProSieben joins European media giant like RTL Group and Sky, which are also testing North […]
Publishers seeking to create more competition and access for programmatic buyers have embraced header bidding over the past year. AppNexus first brought header bidding technology to market in 2009, back when RTB first started, but not many of its customers used it. Now it’s seeing increased demand from publishers adding its header bidding (or pre-bid) […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Conventional wisdom and recent history suggest that targeting trumps context. But what if this is based on a false success metric? One of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Niches WPP teamed up with with US buyout firm Providence Equity Partners to acquire sports marketing firm Chime Communications for $584 million. “WPP needs to build its position in the sports market and therefore this is a strategic asset,” said Simon Davies, analyst […]
First Facebook bought TheFind. Then Twitter grabbed TellApart. Now Yahoo wants a piece of the ecommerce pie. The company revealed late Friday its acquisition of Polyvore, a social shopping site founded in 2007 by former Yahoo engineer Pasha Sadri. Terms of the deal were not disclosed. Although it preceded Pinterest by three years, Polyvore’s audience […]
Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative strategy arm and ad lab under mobile ad platform Opera Mediaworks, consults with a brand or an agency on a mobile campaign, developing the right creative is the big thing – especially when […]
After launching programmatic print in February, Time Inc. on Friday unveiled a new phase of the sales initiative. It adds 12 audience categories to the original half dozen. Media planners can purchase new audience segments across 18 of Time Inc.’s US brands, including sport enthusiasts, travelers, fashion followers, moms and foodies. By doing so they […]
Media quality verification company Integral Ad Science revealed Friday a new $67 million investment. The round is a mix of debt and equity financing, which CEO Scott Knoll described as an “optimal” blend for the 6-year-old company. Knoll also said the company’s revenue will surpass $100 million this year. The company had raised about $49.8 […]
Ad tech partnerships are fast and frequent, as vendors move to establish a presence in disciplines where they were formerly lacking, or to bolster their inventory pool. Certainly, these integrations are easier with the emergence of standards like openRTB, but there’s still more to it. “Now that everyone can support openRTB, you have to do […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Anderman, president of sales, marketing and operations at Thrillist. Everyone talks about branded content nowadays, such as custom, sponsored, native and native programmatic (talk about an oxymoron). The IAB even defined one of […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 100% Or Bust Sony’s multiplatform video network, Crackle, sealed an upfront deal with GroupM on the strength of a promise over cross-screen viewability, Ad Age reports. Though GroupM is “substantially” growing its investment in Crackle, the agency declined to quantify that growth. Crackle will […]
Neustar is banking on growth in its marketing services division, the primary point of conversation during its Q2 2015 earnings call. That the company will likely lose a major contract that supplies number portability services to the United States might be a financial hit, though CEO Lisa Hook was adamant that it won’t affect Neustar’s growing marketing […]
The flurry of marketing tools that LinkedIn rolled out last year is paying off for its ad business, said CEO Jeff Weiner during the company’s Q2 earnings call. Its Marketing Solutions business grew 32% in the second quarter to $140 million. With 52% of all traffic to LinkedIn coming from mobile, the platform saw a […]
Ted Gurley, a Univision VP specializing in digital sales to political and advocacy groups, compared the current state of the TV industry to retail half a decade ago. Back then, the existence of brick-and-mortars seemed to be on a precipice as ecommerce companies came to power. But traditional stores surged back by integrating digital into […]
TV ad delivery will become more addressable as more viewers stream video from set-top boxes and consume IP-based content. Although the addressable TV ad market is still only worth $300 million compared to linear TV’s $70 billion, cable operators and agencies agree that growing the addressable TV footprint will introduce more flexibility into the cross-platform […]
Experian Marketing Services has paid media on the mind. The data and analytics provider announced Thursday that it’s beefing up its media partner networks with a series of hookups designed to diminish its dependence on third-party cookies. Mobile-centric companies like 4INFO, Millennial Media and NinthDecimal have all been added to Experian’s list of partners, and […]
Fuisz Media, a company that creates interactive video ads for brands like Nike, Dell and Victoria’s Secret, has raised $10 million in a Series A round led by Evolution Media Partners. Ross Levinsohn, who served as interim CEO of Yahoo and president of Fox Interactive, and Ian Doody, principal at Evolution Media Capital, have joined […]
Performance marketing agency Merkle is one of the first agencies to use Google’s cross-device measurement platform, as well as an early strategic partner with Facebook’s Atlas cross-device product. As such, it has unique insights into what company CSO John Lee refers to as Facebook’s and Google’s “distinct pros and cons,” with the caveat that it’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gal Barnea, chief technology officer at Eyeview. Over the past few weeks we’ve seen a massive shift in the Flash and HTML5 balance as more Flash security flaws are exposed […]
