LinkedIn’s Sponsored Updates account for nearly 50% of Marketing Solutions’ total revenue, with 80% of the units viewed on mobile.
Although there was no mention of Bizo, the B2B exchange LinkedIn acquired last summer, that’s mainly because it was rolled into a new product called LinkedIn Lead Accelerator.
“It’s an early product for us, but we’ve seen strong demand early on,” Weiner said. “It’s a whole new B2B value proposition we are taking to market, with more focus on retaining customers longer term with more significant renewal rates.”
LinkedIn’s total revenue grew 33% in the second quarter to $712 million, as member growth increased cumulatively 21% to 380 million members; meanwhile, unique visiting members grew 16% to 97 million per month.