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»LinkedIn Marketing Solutions

AdExchanger Talks: The Lowdown On LinkedIn Marketing Solutions With Product VP Gyanda Sachdeva

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It’s fitting that Gyanda Sachdeva, LinkedIn’s VP of product management, found her first job as a financial analyst after grad school by reaching out to people on LinkedIn. In 2010, Sachdeva joined LinkedIn and quickly rose through the… Continue reading »
by Allison Schiff // June 1st, 2021 //
»
Musings On Why LinkedIn Bought Drawbridge

On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a B2B social network want with a probabilistic cross-device vendor? The deal creates potential for LinkedIn’s marketing products that go beyond Drawbridge’s existing technology assets. If LinkedIn wanted access to an identity graph, it could have… Continue reading »
by Allison Schiff // May 30th, 2019 //
»
LinkedIn To Snap Up Drawbridge In Odd-Couple Pairing

LinkedIn is buying Drawbridge. The acquisition was announced quietly on Tuesday via a mere mention buried in a blog post, and the deal price was undisclosed. The deal is expected to close by the end of June. Drawbridge CEO Kamakshi Sivaramakrishnan and CTO Devin Guan are coming aboard, although LinkedIn declined to share which other… Continue reading »
by Allison Schiff // May 28th, 2019 //
»
LinkedIn Takes An Interest In Interest-Based Targeting

LinkedIn launched interest-based targeting through its self-serve ad platform on Wednesday after more than three months in beta. B2C marketers are accustomed to targeting prospects based on their interests – “fast food lovers,” “coffee drinkers,” “gym goers” – but there is less interest data available for B2B marketers, said Abhishek Shrivastava, LinkedIn’s director of product. “A… Continue reading »
by Allison Schiff // January 23rd, 2019 //
»
LinkedIn Rebuilds Its Self-Serve Ad Platform To Go Big On Objective-Based Advertising

The B2B martech space is heating up as titans spend billions to build their stacks – and now it’s makeover time at LinkedIn. On Monday, LinkedIn opened the public beta for a revamped version of Campaign Manager, the self-service tool advertisers use to manage and measure campaigns on its platform. The idea is “to make it… Continue reading »
by Allison Schiff // November 5th, 2018 //
»
LinkedIn (Finally) Rolls Out Conversion Tracking, A Precursor To Retargeting

LinkedIn has finally launched a feature that has been available to marketers on Facebook for three-plus years. The site rolled out conversion tracking for sponsored content and text ads on Thursday after a serious overhaul of its tech infrastructure. At its most basic level, the feature lets marketers determine if a user converted after clicking or viewing… Continue reading »
by Kelly Liyakasa // September 8th, 2016 //
»
As Its Display Business Dwindles, LinkedIn Opens Its Programmatic Pipes

LinkedIn is launching more programmatic buying access to its historically walled arsenal of B2B inventory, just two weeks after Microsoft acquired it. Tuesday’s launch of programmatic display opens RTB access to all major demand side platforms and agency trading desks. Advertisers can either buy LinkedIn display ad inventory via the open exchange or through LinkedIn Private Auctions. The… Continue reading »
by Kelly Liyakasa // June 28th, 2016 //
»
LinkedIn: Display Dips, But Total Marketing Revenue Climbs 32%

The flurry of marketing tools that LinkedIn rolled out last year is paying off for its ad business, said CEO Jeff Weiner during the company’s Q2 earnings call. Its Marketing Solutions business grew 32% in the second quarter to $140 million. With 52% of all traffic to LinkedIn coming from mobile, the platform saw a… Continue reading »
by Kelly Liyakasa // July 30th, 2015 //
»
LinkedIn’s Display Offering No Longer A Strength

LinkedIn’s display business deteriorated during Q1 2015 and will continue to tumble, the company said during its quarterly earnings call on Thursday. While LinkedIn reported Q1 revenues of $638 million, up 35% YoY, its disappointing Q2 and full-year guidance ($670-$675 million and $2.9 billion respectively) sent shares plummeting more than 25%. During the call, CFO… Continue reading »
by Liz Rowley // April 30th, 2015 //
»
LinkedIn Converts Bizo Into A Full-Funnel Marketing Solutions Suite

LinkedIn CEO Jeff Weiner referenced a “re-envisioned” marketing solution suite coming soon during the company’s Q4 earnings, and it appears he acted swiftly. The company on Thursday rolled out two products: LinkedIn Network Display and LinkedIn Lead Accelerator. [The company’s blog post.] Network Display is an ad product reaching across 2,500 publisher sites as well as… Continue reading »
by Kelly Liyakasa // February 19th, 2015 //
»
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