Autoplay is here to stay, especially in light of Facebook’s and Twitter’s latest video launches. Two weeks after Twitter offered marketers a 100% in-view guarantee on autoplay video ads for three seconds, Facebook came out swinging with a cost-per-view model and a revenue-sharing agreement for ads sold against Suggested Videos. With unique pricing models emerging for […]
Whether you’re an avid or periodic podcast listener, you’ve likely encountered an advertisement for Squarespace. The website creation platform’s ubiquity on the podcasting circuit came through a combination of luck and design, beginning with audio advertising experiments five years ago. The marketing team at the time was small, between 15 and 20, some of whom […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Lead Analyst for AdExchanger Research. For the second year in a row, when we run our State of Programmatic Media survey, I wait for the data with trepidation and excitement. What […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thaer Namruti, European strategy director at Acxiom. Before you can score points in any game, you need to know the rules. How is “winning” or “success” defined? In data-driven marketing, some […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Huffington Most Speculation of a HuffPo spin-off percolated in the wake of Verizon’s AOL acquisition, but the company could bring value that’s hard to hand off. HuffPo has been a barometer of sorts for digital news, mastering SEO when most views came from […]
Time Warner subsidiary Turner Broadcasting revealed during its May upfront a centralized data-management platform to power its ad products. That system is the Turner Data Cloud, which the network souped up on Tuesday with data integrations to Epsilon, Krux and Oracle. Using Turner’s Data Cloud, a marketer can apply first-party audience data as well as […]
As if cross-device wasn’t complicated enough, there’s another wrinkle to consider – shared apps. That’s one of the problems mobile analytics company Kochava is looking to tackle with Wednesday’s launch of Audience Attribution, a toolset aimed at identifying incremental attribution lift at the household level. Existing Kochava customer Priceline and others, including a well-known subscription […]
The IAB’s native advertising working group is building out recommendations that specifically address the promulgation of feeds. The group, which developed the OpenRTB 2.3 native formats, is narrowing recommendations into three categories: social feeds, news feeds and product feeds. Its focus on feeds indicates an ongoing trend in which traditional website layout, which has tended […]
Connexity, owner of shopping sites like Shopzilla, PriceGrabber, Bizrate and Retrevo, is building up a private marketplace offering powered by Index Exchange. The company projects 30% of its display advertising business will come from programmatic connections, compared to two years ago when it sold about 90% of its display inventory directly. Programmatic will “be the […]
French media holding company Vivendi revealed Monday it had acquired an 80% stake in French carrier Orange’s video-streaming site Dailymotion, in a deal worth about $241 million. Negotiations had been underway since April, according to several reports. The owner of Universal Music Group and pay-TV company Canal+ Group swooped in where Yahoo left off – Marissa […]
Advertisers are starting to wrap their minds around the wrist. Frankfurt, Germany-based ING-DiBa – a digital-only offshoot of ING bank targeted at millennial consumers – has been working with mobile supply-side platform PubNative to test custom formats for the Apple Watch, which the SSP made generally available Wednesday. But ING-DiBa is still squarely in the […]
Mike Zaneis, the interim CEO of an industry group formed last year to coordinate industry’s response to fraud and other supply chain issues, will take the reins permanently. Zaneis stepped in in March to oversee the Trustworthy Accountability Group (TAG) after the sudden exit of founding CEO Linda Woolley. He will leave his role as EVP […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Gilliard, general manager, Americas, at AdTruth, which is part of Experian Marketing Services. The role of technology in marketing is dramatically changing. It began with interdependent tools that solved […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mission For Mars Speaking to The Drum, Mars Foods Global CMO Bruce McColl said the firm is looking to expand its ecommerce and programmatic efforts. The maker of brands like Snickers, Uncle Ben’s and M&Ms has already begun to embed buy buttons on its […]
While AOL’s absorption of Microsoft’s display, search and video ads business is indicative of Verizon’s digital media interests, industry insiders aren’t quite convinced the flagship publications it inherited through the AOL acquisition will stick around for the long haul. An early Huffington Post exec said Verizon will need to treat the media group like “a […]
The music streaming space got a bit more crowded on Tuesday with the launch of Apple Music, rivaling streaming services like Spotify, Pandora and Google Play. But as the war to win audiences escalates, questions about Apple’s model linger. After a three-month free trial, Apple Music will become a subscription-based platform for a monthly fee […]
Outdoor gear retailer Cabela’s has a fairly straightforward approach to content marketing: “If it doesn’t add value, then we don’t produce it,” said the brand’s SEO manager, Jesse Farley. But the content landscape itself is anything but simple, and one of the core challenges is figuring out what’s relevant and how it’s resonating before even […]
Data is everything, creative is dead. Creativity is paramount, data is a distraction. “You hear people say both things, but neither one is true,” said Michael Lebowitz, CEO and founder of Brooklyn-based digital agency Big Spaceship, whose client list is a who’s who of blue chip brands, including Nestlé Purina, Samsung, BMW, YouTube, Absolut Vodka, […]
Imagine native advertising with a buy button. Or, a stunning travel story that ends with the option for the reader to go on the same trip. Switzerland Tourism sought to turn these scenarios into realities when it teamed with travel publication Afar Magazine to create the custom native program Afar Journeys, running from June to […]
Some bots are good, but most bots are not – and Distil Networks, which announced $21 million in Series B on Tuesday, has its eye on the latter. The round, led by Bessemer Venture Partners, with pinch hitting from Foundry, TechStars, ff Venture Capital, Idea Fund and Correlation Ventures, brings Distil’s total funding to $38 million. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Weiss, chief revenue officer at Datacratic. One of the biggest benefits of digital advertising is the ability to use performance metrics. Attribution may be disputable but some campaign conversion […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Across The Pond Programmatic ad spend now takes nearly half (45%) of all display ad budgets in the UK, according to a study by the IAB and research consultancy MTM. The data shows programmatic display and video mobile ads doubled from 2013 to […]
In a new 10-year search-and-advertising alliance, Microsoft will transfer the lion’s share of its display ad business to Verizon-owned AOL. Under the deal, approximately 1,200 Microsoft employees will get offer letters from AOL, most of them in ad sales. Additionally, AOL will end its search distribution relationship with Google in order to accept Bing search and ads on […]
Video content management and distribution platform Ooyala revealed on Monday it had acquired Nativ, a London-based interactive video ad platform that helps brands and media companies manage TV and video content and ad creative. Terms of the deal were not disclosed. The purchase comes after Ooyala’s acquisition of European video supply-side platform Videoplaza and the […]
Turn on ad blocking and in most cases you’ll have a better user experience, a fact readily acknowledged by Sourcepoint COO and co-founder Brian Kane. Sourcepoint focuses on circumventing ad-blocking software. But rather than the problem itself, Kane views ad blocking as the surface manifestation of a deeper issue: “The value exchange between publishers and […]
Updated with comments from CEO Bill Wise. Continuing the trend of private equity investment in ad tech, Vista Equity Partners revealed Monday it had acquired a majority stake in Mediaocean, a company most commonly known for automating trafficking and billing software for ad agencies. The deal values Mediaocean at about $720 million, the company confirmed. Mediaocean was the result of […]
iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in 1996, is changing with the times. Today, content is where it’s at. “There’s a tendency in the industry at the moment to split down two different paths,” said iProspect global President Ben […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Sands, CEO at Signal. For two decades, ad tech has heavily depended on third-party data, collected and aggregated by vendors across multiple websites or offline sources. It’s plentiful, but […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Aden Forshaw, co-founder and chief technology officer at Coull. Programmatic video advertising is growing at an acceptable rate, but unfortunately it won’t pick up the pace until the industry solves its transparency problem. Issues […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell Has Spoken Late last week, WPP chief Martin Sorrell shared a dim view on the global ad market as a result of weak markets abroad. “Business is tough; it’s not easy,” Sorrell said during an interview at Cannes. “GDP forecasts have been taken […]
