“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic, head of digital at Bon Appétit & Epicurious, The Food Innovation Group Although many have noted the shortfalls of using click-through rates (CTR), premium publishers still fall victim to the pressure of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s An Autoplay World Following in the footsteps of Facebook and Google, who took some blows while paving the road to user acceptance of autoplay video ads, Twitter announced Tuesday that it will debut its own digital video format with a baked-in viewability guarantee. […]
As of Tuesday, Pandora has made all its smartphone and tablet display inventory available for programmatic buying. The announcement expands on its programmatic display business, which has been generally available since January, and formally takes Pandora’s mobile programmatic solution out of beta. The solution first surfaced in March and has since been trialed by a […]
Once measurement is fully in place, experts predict demand for mobile programmatic video and connected TV apps to reach a tipping point. Some programmatic platforms, such as mobile DSP Adelphic, are already seeing the shift. Mobile video accounts for 7.3% of all Adelphic campaigns, representing 18.2% of total spend through its platform. Sixty percent of […]
Cheetah Mobile is changing its spots. Known more as an app publisher than an ad tech player, the Beijing-based mobile media company launched its own global ad platform on Monday. It’s part of Cheetah’s grand plan to become “one of the top five mobile ad vendors in the world,” said Cheetah Mobile CTO and co-founder […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Clayton Christensen, the father of “disruptive innovation,” would love the ad technology industry. With more than 2,500 Lumascape companies across various […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lévy Bursts Writing for The Drum, Publicis Groupe chief Maurice Lévy pens a consumer-first think piece on data mining. “The consumer could rightfully ask ‘it’s my information, why should anyone else make money out of it?’ and claim for a share of the associated […]
Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle breeze blows. “We recognize that this woman doesn’t exist anymore, the happy woman with the billowing sheet,” said Erika Lamoreaux, associate director of digital media at The Clorox Company, speaking at the […]
Google’s longtime display ad honcho Neal Mohan made headlines last week when Re/code’s Kara Swisher reported, and AdExchanger repeated, that he might soon leave the company to take a plum job running product at Dropbox. Not so, it turns out. On Monday, a Google rep confirmed to AdExchanger that Mohan will stay on at Google’s DoubleClick division […]
In the latest chapter to a rather convoluted M&A tale, AppNexus will snap up ad tech firm Real Media Latin America (RMLA) from Peter Gervai, the Brazilian entrepreneur who paid $1 some 13 years ago to take it off 24/7 Real Media’s hands. The companies didn’t disclose the deal price or Sao Paulo-based RMLA’s revenues, but its […]
Now with 14 million members and more than 50% of traffic and sales coming from mobile, Rue La La is finding more ways to understand customer acquisition paths, said the brand’s senior digital marketing manager, Feng Chang. “How you access us – device and source such as search, social or display – will help us […]
Steve Jobs’ notorious open letter “Thoughts on Flash,” published in 2010, was considered the final nail in the coffin for its status as the go-to software for web and mobile development. But like the Internet’s most powerful zombie, Flash has continued to play a prominent role for developers and ad builders. HTML5, the solution listed […]
Digital advertisers often become enamored with ad tech at the expense of creative. “We are still miles from being able to generate great varieties of good creative to suit the various permutations of user brand environment,” said Chris Stark, SVP of product marketing for Grapeshot, a UK software company that does algorithmic ad optimization. Defining […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. For the first time this year, more than half of digital display advertising spending will be transacted programmatically. The practice of media trading with RTB, private […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Krauss, vice president of emerging solutions at PubMatic. With 160 million people in the US listening to digital audio every day, advertisers’ ears are perking up at the possibilities. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Liberté, Égalité, Right To Be Forgotten Regulations from the EU aimed at US tech firms are at an all-time high, and tensions heightened Friday when France’s data protection regulator ordered Google to apply Europe’s right to be forgotten globally. “For delisting to be effective, […]
IPG Mediabrands’ trading desk Cadreon is no longer defined as a trading desk, according to Cadreon’s global president, Arun Kumar. “We see ourselves as an ad tech incubator whose job is to look at how to push this data-driven marketing culture through to the rest of the organization,” he said, fresh off a relocation to […]
As audiences increasingly find and engage with content on Facebook, publishers face two choices: Keep trying to monetize that audience off of Facebook, or find a way to sell their Facebook audiences to advertisers. Deseret Digital Media is going the latter route, using posts in its FamilyShare Facebook feed as part of the native advertising […]
In early August, Anthony Rhind, chief digital officer at Dentsu Aegis’ Carat Global, will leave his position and head to ad tech firm Adform as its chief strategy officer. It’s not the most obvious move for Rhind, who has dedicated the past two decades of his career to the agency worlds of Datorama, Havas Digital, […]
The Economist is still mulling the particulars around how it’s going to monetize its just-launched video initiative, Economist Films, but one thing is sure – native advertising will have nothing to do with it. “There will never be a native element to our films because they have to stand alongside the newspaper as a purely […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Malachard, CEO at Byyd. In what many regarded as a litmus test for the advertising industry, a court in Germany ruled last month against two publishers, Die Zeit and […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. In a few recent conversations, the challenge and importance of analytics has come up. For two different agencies that specialize in content marketing, the biggest and fastest-growing parts of their businesses […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas In The Hot Seat Ad Age has obtained a contract template from two anonymous ad tech vendors who say they received the document from Havas Media US during deal negotiations. According to the sources, the contract mandates fees due to a Havas entity […]
By Allison Schiff and Zach Rodgers. Wall Street never really seemed to get soon-to-be-former Twitter CEO Dick Costolo. Costolo will step down as chief exec of Twitter on July 1, the company said in a filing with the Securities and Exchange Commission. [Read the SEC filing.] Founder and board chairman Jack Dorsey will take the […]
TubeMogul issued its follow-on stock price late Wednesday in a secondary deal worth $82.9 million. The video ad platform will return about $55 million in primary capital to the company by selling 3.5 million shares at a rate of $15.75 a share. The share price is about twice the $7 rate it commanded at its […]
When Rite Aid launched its wellness+ program in 2010, it didn’t want to create just another plastic rewards program. “We really wanted it to be a brand awareness and loyalty initiative, since we were the first in retail to not only offer savings and discounts, but also to offer health and wellness benefits as part […]
As Daymond John approached the hotel valet, a kid – who recognized John as one of the sharks on the ABC series “Shark Tank” – asked for help becoming a rap star. John demurred. “I can’t do that,” he said. “I make T-shirts for a living.” And then the valet pulled up with the kid’s […]
In the insulated world of political tech, market forces are insignificant compared to the capricious political winds. Imagine, for instance, if Pepsi had to let go of a significant chunk of its engineering talent if it was outsold by Coke at the end of a four-year period. This is a practical concern for political tech […]
TripleLift closed $10.5 million in Series B funding Thursday, led by Edison Partners. The in-feed native advertising company will use the funds to double its workforce from 50 to 100 employees and expand internationally, starting in Europe with the UK. The company will also devote a portion to research and development. “My hope is that […]
