The yogurt section of the supermarket looks a lot different today than it did seven years ago. Chobani has taken over by offering Greek yogurt perceived as more healthful but at the same price as traditional yogurt like Yoplait. The yogurt company owes its success to ignoring a critical piece of data. When it started, […]
Jack’s wearing a lot of hats. After several months of will they/won’t they, Twitter announced Monday morning that Jack Dorsey will go from interim chief exec – shoes he’d been filling since Dick Costolo stepped down in June – to permanent CEO of the company. He’ll also continue on as CEO of Square, the mobile payments startup […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Two weeks ago I had the good fortune to be invited to participate in Quest MT, a conference at the University of Montana […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. In 2010, comScore debuted a landmark study that reported “creative quality drives more than half of the sales changes for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sweating Out The Fever For anyone who recently emerged from hibernation, ad blocking has sent digital media into an existential tailspin. But in an interview with The Wall Street Journal’s Amir Mizroch, Criteo COO Erich Eichman says the ad tech bellwether is “yet to […]
Longtime agency exec Julian Zilberbrand will join Viacom as EVP of Audience Science, the company revealed Friday. His transition comes at a time when Viacom is renewing its emphasis on data to address the slumps in linear TV ad sales and plummeting ratings. Zilberbrand will lead Audience Science, a Viacom unit that manages audience onboarding […]
Publisher-facing ad platform PubMatic has let go about 50 employees, or 8% of its global headcount of 600. Many of the cuts were in India, where the company has significant development and support operations. The changes were motivated by a desire to improve the overall level of service, including by bringing service teams in-market to […]
If native advertising is a message designed to mimic the form and function of its environment, then there’s almost nothing out there as native as a podcast. As in the early days of radio, hosts often read and personalize an advertiser’s message so that it “feels inclusive, like part of the program,” said Matt Turck, […]
When most people think about experiential advertising – like sponsoring a music festival or finding a way to showcase Coca-Cola into the Olympics without actually buying an ad – few consider it data-driven. Lucien Boyer, global president and CEO of Havas Sports & Entertainment for the past seven years, has focused exclusively on these unblockable […]
Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram and Pinterest. That’s why it’s bought into social marketing tech firm Brand Networks’ newlyenhanced Brand Networks Platform (unveiled Monday). The updates promise to make it easier for marketers to ensure the relevancy of their native […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The hits keep coming. Publishers must contend with so many threats that they all feel existential. The list is long but a handful of very real […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Azad Jacobs, head of business operations at Drawbridge. Marketers increasingly and understandably want paid media to be viewable, and with that desire comes the need for third-party measurement and validation. […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Immobile The New York Times takes a look at mobile web latency across 50 mobile sites, and the resulting charticle provides a scathing commentary on ad load times. The story singles out Boston.com (a NYT property until 2013), which the story’s authors say requires […]
Deep-linking vendor Button announced the Button Marketplace on Thursday in an attempt to sustain the mobile app world without the need for digital ad dollars. “It’s an entirely different paradigm for apps,” said Michael Jaconi, Button’s co-founder and CEO. “You can’t capitalize on search and intent in this world like you did for the web.” […]
AdExchanger Research analyst Catherine Oddenino reports on publisher trends in the programmatic advertising ecosystem in her recently-released report, “The State of Programmatic Selling 2015.” Among Ms. Oddenino’s findings:
The rise of autoplay video has propelled many marketers into experimental mode. ConAgra Foods, which has increasingly invested in multiscreen video, is no different. It’s trying out Sharethrough’s new instant-play video format called Video View Ads, launched Thursday, for brands Orville Redenbacher and Reddi-wip. Video View Ads are native ads that can be set on […]
Getting 2 million YouTube views on a video of Lindsey Graham smashing cell phones was a very good thing for political website Independent Journal, which orchestrated the stunt. But it didn’t do much for Graham (who made the video after Donald Trump gave away his phone number publicly). The Republican senator from South Carolina is […]
The New York Times has a solution to the bot fraud problem: “Buy quality.” So declared Michael Zimbalist, SVP of advertising products and R&D at the Times, speaking at OpenX’s session about trust in the supply chain at Advertising Week in New York City. “You get what you pay for,” Zimbalist said bluntly. “We need to collapse […]
When AOL agreed in June to bring Microsoft’s sales organization into AOL, nearly doubling the amount of front-line salespeople to a total of 1,000, head of sales Jim Norton saw an opportunity. AOL knew there were a number of ways it could improve its sales force to better align with the organization’s structure: custom solutions […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Fagan, vice president of data solutions at sovrn. While the digital advertising industry is well on its way to mitigating ad fraud via prevention and new cost models that […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. One of the common themes I hear in my current mobile products research: It’s someone else’s fault. The players and issues change in each conversation, but it feels like many spend […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Stay In Your Lane The Thrillist and JackThreads combo was one of the first to merge editorial and commerce. Now it’s goodbye to all that, as the two companies make arrangements to split up and raise funds ($54 million combined), Re/code’s Jason Del Rey […]
The merger of comScore and Rentrak, announced Tuesday, creates a powerful new player providing unified digital and offline measurement. The deal poses a real challenge to Nielsen, which nevertheless is not about to be overthrown as the reining champ of marketing and media measurement. Pending regulatory approval, comScore will begin to combine its digital audience measurement […]
As Axel Springer was rolling out its acquisition of Business Insider on Tuesday, the German publishing giant lost a court case it brought against the Acceptable Ads initiative of Adblock Plus (ABP). The decision gave ABP its fourth consecutive victory against European publishers hoping to prove aspects of its technology or business model are illegal. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of product planning at MediaMath. If you ask anyone, anywhere, if they like advertising, the answer will likely be a laugh and quick “no.” From a […]
Of all the threats posed by the ad-blocking trend, perhaps the scariest scenario for publishers is that paid media placements could be filtered at the network level. Now that nightmare seems to be coming true, as Israeli ad-blocking tech company Shine has said it will integrate with wireless carrier Digicel to screen ads aimed at […]
Nielsen’s having a tough week. On Tuesday, comScore and Rentrak, two of Nielsen’s top competitors, announced their intention to merge into a single measurement monolith. And on Thursday, business channel CNBC, a division of NBCUniversal, will officially kick Nielsen to the curb, turning instead to research firm Cogent Reports for its audience measurement. Comcast-owned NBCUniversal […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by John Trimble, chief revenue officer at Pandora. Like many events in the ad business, the conversations that happen offstage at Advertising Week can be even more impactful than those that take place in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Learning The Native Tongue Yahoo CEO Marissa Mayer gave her thoughts on ad blocking during a Q&A at IAB MIXX during Advertising Week. Mayer believes ad blockers are wrong when they say their products will elevate UX and vibrancy on mobile or desktop, according […]
