Research

New Report: Publishers’ Programmatic Pulse Quickens As Inventory Allocations Shift

By AdExchanger

AdExchanger Research analyst Catherine Oddenino reports on publisher trends in the programmatic advertising ecosystem in her recently-released report, “The State of Programmatic Selling 2015.”

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Among Ms. Oddenino’s findings:

“Programmatic Revenues are expected to have an even higher growth rate [in the next 12 months].

The number of publishers expecting over 20% of their revenue to come from programmatic jumps up to two-thirds from less than half and the number of publishers expecting more than 40% of their revenues to come from programmatic sales moves from less than a quarter up to over a third (see Figure 8 and 9). As programmatic CPMs increase and PMPs grow, revenues are finally starting to catch up with inventory.”

Catherine Oddenino will present sell-side findings at AdExchanger’s upcoming PROGRAMMATIC I/O in New York on October 29.

To get the full report, please visit AdExchanger Research.

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