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»Research

The Big Story: Losing Apple IDFA Would Keep The App Community Dismayed

Did Apple deal a death blow to the IDFA, the identifier used by the mobile ecosystem to understand app audiences? Not yet – but according to senior editor Allison Schiff, the tech giant certainly shined a light on it at its developer conference Monday. As Allison reported, Apple didn’t end the IDFA as some speculated... Continue reading »
by Ryan Joe // June 25th, 2020 //
»
Activision Blizzard Media Launches Player Panel To Test Mobile Ads

On Monday, Activision Blizzard Media, the advertising and media arm within Activision Blizzard (parent company to juggernaut game studio King), launched King’s Council, a panel comprised of around 5,000 of its most engaged and active players across the United States and the United Kingdom. The purpose is to conduct user research and to test ad... Continue reading »
by Allison Schiff // December 16th, 2019 //
»
Research: Why Google, Facebook And Instagram Are Being Hypocritical When They Bust Supposed Bad Actors For Messing With Their Algorithms

When Facebook, Google or Instagram approve of an engagement-boosting tactic, they usually describe it with positive words, such as “organic” or “authentic.” Tactics they forbid, however – generally unilaterally and sometimes without warning – are characterized as “unnatural” and whoever uses them is a “schemer” or an “offender.” Most news articles covering these guideline changes unquestioningly adopt... Continue reading »
by Allison Schiff // December 5th, 2019 //
»
New Report: Publishers' Programmatic Pulse Quickens As Inventory Allocations Shift

AdExchanger Research analyst Catherine Oddenino reports on publisher trends in the programmatic advertising ecosystem in her recently-released report, "The State of Programmatic Selling 2015." Among Ms. Oddenino's findings:
by AdExchanger // October 1st, 2015 //
»
Programmatic: Not 'When' But 'What Next?'

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O'Connell, Director of Research, AdExchanger Research.   Today marks the release of AdExchanger Research’s inaugural State of Programmatic Media report. Based on data gleaned from more than 450 completed surveys and a range of in-depth... Continue reading »
by Joanna O'Connell // May 15th, 2014 //
»
Pure Play Wins the Day as Forrester Ranks Attribution Vendors

Pure-play firms reign supreme in a new Forrester evaluation of attribution vendors, released this morning. After ranking eight vendors – a blend of specialized firms and large analytics companies with attribution on the menu – the researcher placed the one-note singers at the front of the choir. All five specialists - Visual iQ, Adometry, ClearSaleing,... Continue reading »
by Zach Rodgers // April 30th, 2012 //
»
Ad Spend Going Up Globally In 2012 Due To 'Quadrennial Effect' Says ZenithOptimedia

The research team at agency ZenithOptimedia is predicting 4.7% ad spend growth in 2012 in spite of global, bubbling economic turmoil. In a post on the agency's blog, ZenithOptimedia's Head of Forecasting, Jonathan Barnard, says, "This acceleration in global expenditure is the result of the 'quadrennial' effect and Japan’s recovery from the effects of the... Continue reading »
by AdExchanger // December 5th, 2011 //
»
Social Signal Informing Traditional Research And Brand At WPP's Millward Brown

Research agency Millward Brown (part of WPP Group) and Kantar Media Cymfony announced yesterday what it calls "a new suite of online listening solutions merging Kantar Media Cymfony’s analysis of social media and online discussion with Millward Brown’s brand and communications research." Read the release. Ann Green, Partner, Client Solutions at Millward Brown discussed the... Continue reading »
by AdExchanger // August 12th, 2011 //
»
For Digital Advertising, Affectiva Moving Beyond Survey Questions To Facial Recognition Says CEO Berman

Affectiva, a Waltham, Massachussetts-based company which "provides tools for measuring emotion with electrodermal testing & face expression recognition," recently announced a new round of funding with investors that include WPP Group's Kantar unit and Myrian Capital. Read the release. Affectiva's tech grew out of research from the MIT Media Lab. Dave Berman, CEO of Affectiva,... Continue reading »
by AdExchanger // July 25th, 2011 //
»
Online Video Continues To Drive Digital Growth Says ZenithOptimedia's Barnard

The research team at ZenithOptimedia reported yesterday that "total internet ad spend to grow 12.6%, 15.8% and 16.1% in 2011, 2012 and 2013. The brightest spot in terms of online ad growth will be online video." Read more on Radio & Television Business Report. Jonathan Barnard, Head of Forecasting at Publicis' ZenithOptimedia, discussed the latest... Continue reading »
by AdExchanger // July 14th, 2011 //
»
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