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»zenithoptimedia

MAGNA And Zenith: Digital Growth Fueled By Programmatic, Mobile And Video

Overall ad spend will enjoy its strongest growth in six years – 5.4%, reaching $480 billion this year – largely driven by double-digit gains in digital media. The fast-growing sector shows no sign of a slowdown: The interplay of programmatic, online video, social media and mobile will drive digital ad spend growth through 2018, according to... Continue reading »
by Alison Weissbrot // June 20th, 2016 //
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Mobile Will Dominate New Advertising Dollars Through 2018

Mobile ad revenue will grow 128% by 2018, accounting for 92% of new global advertising dollars, according to the global ad spend forecast from Publicis Groupe-owned ZenithOptimedia, released Monday. That’s an increase of $64 billion over the next three years. “Consumers are using their mobile devices to consume media in a place where they previously... Continue reading »
by Alison Weissbrot // March 21st, 2016 //
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Viacom Snags Agency Vet Zilberbrand To Ramp Up Advanced Data Strategy

Longtime agency exec Julian Zilberbrand will join Viacom as EVP of Audience Science, the company revealed Friday. His transition comes at a time when Viacom is renewing its emphasis on data to address the slumps in linear TV ad sales and plummeting ratings. Zilberbrand will lead Audience Science, a Viacom unit that manages audience onboarding... Continue reading »
by Kelly Liyakasa // October 2nd, 2015 //
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For Global Advertisers, All Roads Lead To Mobile

IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s advertising industry. MAGNA predicted mobile will go from 30% of all digital advertising to 55% by 2019, with a 53% increase this year – crossing the symbolic $50 billion mark. ZenithOptimedia similarly... Continue reading »
by James Hercher // June 22nd, 2015 //
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Life After Desk: Inside Publicis Groupe’s VivaKi Reshuffle

When French holding company Publicis Groupe decentralized the programmatic capabilities of its agency trading desk VivaKi in February, it did so to capitalize on the increasing performance of programmatic, said VivaKi CEO Stephan Beringer. While Beringer didn’t pinpoint the exact drivers for the restructuring, “It was the culmination of insights that led to the need... Continue reading »
by Liz Rowley // May 27th, 2015 //
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ZenithOptimedia CIO: Human Intervention And Tech Needed To Combat Fraud

ZenithOptimedia Chief Investment Officer John Nitti will be a speaker at AdExchanger's CleanAds I/O conference on June 3, an event examining issues and solutions around fraudulent inventory in the online advertising ecosystem. Clients hold their agencies accountable when they run campaigns heavy on fraudulent traffic or misrepresented inventory. While ZenithOptimedia, part of Publicis, understands that... Continue reading »
by Sarah Sluis // May 13th, 2015 //
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How Fraud And Viewability Metrics Are Affecting Ad Peformance, Pricing

Viewability and fraud will be addressed at AdExchanger's upcoming CleanAds I/O conference on June 3​​, along with a host of other inventory quality and supply chain issues in the digital advertising ecosystem. Screening out fraudulent and non-viewable ads  has never been easier or more popular. Last summer AdExchanger reported that the number of marketers running viewability... Continue reading »
by Liz Rowley // May 7th, 2015 //
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Online Video Surges, As Advertiser Budgets Cut Into TV

Video ad spend will continue to explode, increasing 29% per year and reaching $23.3 billion by 2017, according to the latest update to ZenithOptimedia’s global ad expenditure forecast. While 29% is a decline from the 34% growth rate Zenith recorded for online video in 2014, the format is the fastest-growing digital ad category, partially due... Continue reading »
by Kelly Liyakasa // March 30th, 2015 //
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ZenithOptimedia Wants To Measure The Real World

Publicis Groupe media shop ZenithOptimedia revealed Monday it's hooking up with mobile data platform NinthDecimal to try and get a handle on offline attribution. Connecting online spend, mobile in particular, to offline purchases, is what keeps agencies up at night. It’s also what keeps advertisers from spending as much as they should on mobile, said... Continue reading »
by Allison Schiff // March 30th, 2015 //
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Reality Check: The State Of Advertising And Wearables

While advertisers are eyeing the vast possibilities for location tracking, behavioral targeting and interest discovery associated with wearables and Internet of Things (IoT) devices, the intimate nature of such devices creates consumer privacy concerns. Despite the opportunity around wearables, it might behoove advertisers and agencies to temper their excitement a little. “Wearables will generally be... Continue reading »
by Liz Rowley // December 22nd, 2014 //
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