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»adexchanger research

AdExchanger Research: The Pandemic Has Changed How Advertisers Think About Data And Tech Investments

AdExchanger’s newest research report, 2020 Industry Outlook: How COVID-19 Reset Digital Marketing, details how exactly the pandemic has impacted technology and data investments among the marketer and agency community. Here’s a snippet: The sky didn’t fall and the ground didn’t crumble — but nearly all segments of the global economy experienced a significant jolt from... Continue reading »
by AdExchanger // June 25th, 2020 //
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Breaking Free of the Ad Tech Echo Chamber

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Over the last couple of weeks, most of the conversations I’ve been having with marketers and tech companies have in some way revolved around the lead up to our Programmatic... Continue reading »
by Melissa Parrish // October 29th, 2015 //
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The Cure For Digital Marketing Chaos: Good Information

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Laura Koulet, Analyst, AdExchanger Research. Being a product manager taught me that building good product is complicated; one reason is that you have to evaluate not only where the industry is today, but where it will... Continue reading »
by AdExchanger Research // October 15th, 2015 //
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In Mobile, The Blame Game Continues

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. One of the common themes I hear in my current mobile products research: It’s someone else’s fault. The players and issues change in each conversation, but it feels like many spend... Continue reading »
by AdExchanger Research // October 1st, 2015 //
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Wait, Programmatic Isn't Dirt Cheap?

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Earlier this week there was an article in Ad Age about the “hidden” costs of programmatic. I don’t intend for the quotes to indicate that the fees don’t exist, just... Continue reading »
by Melissa Parrish // September 17th, 2015 //
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As Eyeballs Move To Mobile, Publishers And Marketers Still Struggle To Adapt

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. While working on publisher-focused research, there’s a common theme I hear from vendors and publishers alike: The transition to mobile is hurting their bottom lines. Just as some... Continue reading »
by AdExchanger Research // September 10th, 2015 //
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Tales From An Adblock Plus Survivor

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Lead Analyst forAdExchanger Research. As a research analyst, I spend a lot of time thinking and writing about the big challenges and opportunities we in the digital advertising industry face. But... Continue reading »
by Joanna O'Connell // September 3rd, 2015 //
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We Can See Clear(er) Now: Parsing MRC’s Viewability ‘Version 2.0’

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken, Analyst, AdExchanger Research. The Media Rating Council (MRC) released an official update to its viewability guidelines on Aug. 18. Dubbed “Version 2.0,” the update focuses on circumstantial “Well, what about …”- type questions,... Continue reading »
by AdExchanger Research // August 27th, 2015 //
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Google's Alphabet Move: Marketing Mistake or Trend-Setting?

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa Parrish, executive director of AdExchanger Research. Google is rarely out of the news, but thanks to the coverage over the last couple of weeks I’ve found myself thinking about the behemoth more... Continue reading »
by Melissa Parrish // August 20th, 2015 //
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Funnel Vision

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. I’m currently working on a new piece of research focused on how marketers distribute the content they create. Content marketing is agrowing focus for many marketers, so the... Continue reading »
by AdExchanger // August 13th, 2015 //
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