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»adexchanger research

The Big Story: Identity Preppers

What your colleagues and competitors think of digital advertising’s cookieless future was revealed in AdExchanger’s latest research report on identity. On this week’s episode, we delve into the juiciest bits and key insights from the report, which is available in full to our paid members. For example: Even as the industry pins its hopes on… Continue reading »
by Sarah Sluis // July 15th, 2021 //
»
AdExchanger Research: The Ad Industry Grapples With Angst – And Feels Some Hope – As The Privacy And Identity Landscape Shifts Underfoot

AdExchanger’s 2021 Identity Special Report takes the pulse of leading digital marketing executives on identity, privacy and the end of third-party cookies.  Here’s a snippet: The digital marketing industry is experiencing a period of transformational change. Third-party cookies, already blocked by default on Safari and Firefox, are being phased out by Chrome, the world’s most… Continue reading »
by Sarah Sluis // July 12th, 2021 //
»
AdExchanger Research: The Pandemic Has Changed How Advertisers Think About Data And Tech Investments

AdExchanger’s newest research report, 2020 Industry Outlook: How COVID-19 Reset Digital Marketing, details how exactly the pandemic has impacted technology and data investments among the marketer and agency community. Here’s a snippet: The sky didn’t fall and the ground didn’t crumble — but nearly all segments of the global economy experienced a significant jolt from… Continue reading »
by AdExchanger // June 25th, 2020 //
»
Breaking Free of the Ad Tech Echo Chamber

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Over the last couple of weeks, most of the conversations I’ve been having with marketers and tech companies have in some way revolved around the lead up to our Programmatic… Continue reading »
by Melissa Parrish // October 29th, 2015 //
»
The Cure For Digital Marketing Chaos: Good Information

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Laura Koulet, Analyst, AdExchanger Research. Being a product manager taught me that building good product is complicated; one reason is that you have to evaluate not only where the industry is today, but where it will… Continue reading »
by AdExchanger Research // October 15th, 2015 //
»
In Mobile, The Blame Game Continues

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. One of the common themes I hear in my current mobile products research: It’s someone else’s fault. The players and issues change in each conversation, but it feels like many spend… Continue reading »
by AdExchanger Research // October 1st, 2015 //
»
Wait, Programmatic Isn’t Dirt Cheap?

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Earlier this week there was an article in Ad Age about the “hidden” costs of programmatic. I don’t intend for the quotes to indicate that the fees don’t exist, just… Continue reading »
by Melissa Parrish // September 17th, 2015 //
»
As Eyeballs Move To Mobile, Publishers And Marketers Still Struggle To Adapt

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. While working on publisher-focused research, there’s a common theme I hear from vendors and publishers alike: The transition to mobile is hurting their bottom lines. Just as some… Continue reading »
by AdExchanger Research // September 10th, 2015 //
»
Tales From An Adblock Plus Survivor

“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Lead Analyst forAdExchanger Research. As a research analyst, I spend a lot of time thinking and writing about the big challenges and opportunities we in the digital advertising industry face. But… Continue reading »
by Joanna O'Connell // September 3rd, 2015 //
»
We Can See Clear(er) Now: Parsing MRC’s Viewability ‘Version 2.0’

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken, Analyst, AdExchanger Research. The Media Rating Council (MRC) released an official update to its viewability guidelines on Aug. 18. Dubbed “Version 2.0,” the update focuses on circumstantial “Well, what about …”- type questions,… Continue reading »
by AdExchanger Research // August 27th, 2015 //
»
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