AUTHOR ARCHIVE FOR:
Melissa Parrish
Articles By Melissa Parrish
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Breaking Free of the Ad Tech Echo Chamber
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Over the last couple of weeks, most of the conversations I’ve been having with marketers and tech companies have in some way revolved around the lead up to our Programmatic […]
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Wait, Programmatic Isn't Dirt Cheap?
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Earlier this week there was an article in Ad Age about the “hidden” costs of programmatic. I don’t intend for the quotes to indicate that the fees don’t exist, just […]
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Google's Alphabet Move: Marketing Mistake or Trend-Setting?
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa Parrish, executive director of AdExchanger Research. Google is rarely out of the news, but thanks to the coverage over the last couple of weeks I’ve found myself thinking about the behemoth more […]
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Company Culture in the Digital Data-Driven Marketing Ecosystem
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa Parrish, executive director of AdExchanger Research, and research assistant Sam Spector. As data-driven marketing has exploded, we’re finding that marketers struggle a bit to get the right mix of talent and […]
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From Bolt.com To Reddit: Key Considerations When Marketing To Communities
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Reading about Reddit’s struggle to find its stride – both from a culture and advertising standpoint – left me feeling a little nostalgic and a little disappointed. Nostalgic because from […]
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The Fact That You Can Doesn’t Necessarily Mean You Should
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. A handful of years ago, I moderated a panel about mobile technology and privacy for the Churchill Club. One of the panelists explained the data collection issue in a way […]
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Getting Your Brand Permission Slip Signed
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Last week I spoke at an event about video marketing, and I met a marketer there who was in a bit of a quandary about some content that his company […]
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Is The World Ready For Cross-Device Ad Exchanges?
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Last week it was reported that Facebook is building out an ad exchange platform, powered by Live Rail. If true, it’s an indication that the social networking giant continues to […]
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A Blizzard, A Phone And A Shovel
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Like pretty much every other resident of my New Jersey town, I found myself in a home improvement store last Monday hoping to buy a couple of extra shovels […]
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Sony Hack: Information Security Is Everyone’s Job—Even Marketers’
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Typically, marketers and information security pros don’t get along. To marketers, security staffers are the guys who always say no: No, you can’t collect that data. No, you can’t […]
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Melissa Parrish Joins AdExchanger Research As Executive Director
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. What’s the opposite of growing pains? If you’re a regular reader of the Marketer’s Note, you’ve undoubtedly noticed that AdExchanger Research has grown from all angles in the past […]