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AdExchanger Research
Articles By AdExchanger Research
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The Cure For Digital Marketing Chaos: Good Information
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Laura Koulet, Analyst, AdExchanger Research. Being a product manager taught me that building good product is complicated; one reason is that you have to evaluate not only where the industry is today, but where it will […]
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In Mobile, The Blame Game Continues
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. One of the common themes I hear in my current mobile products research: It’s someone else’s fault. The players and issues change in each conversation, but it feels like many spend […]
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As Eyeballs Move To Mobile, Publishers And Marketers Still Struggle To Adapt
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. While working on publisher-focused research, there’s a common theme I hear from vendors and publishers alike: The transition to mobile is hurting their bottom lines. Just as some […]
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We Can See Clear(er) Now: Parsing MRC’s Viewability ‘Version 2.0’
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken, Analyst, AdExchanger Research. The Media Rating Council (MRC) released an official update to its viewability guidelines on Aug. 18. Dubbed “Version 2.0,” the update focuses on circumstantial “Well, what about …”- type questions, […]
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The Matryoshka Doll Evolution Of Marketing
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Ethan Van Auken, Analyst, AdExchanger Research. Hello! I’m Ethan Van Auken, a freshly minted analyst here at AdExchanger Research. I’m thrilled to be a part of the power-to-the-people, consumer-centric shift in marketing philosophy that’s taking hold […]
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The Future Of Programmatic, According To Publishers
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. I’m currently finalizing a report focused on the state of programmatic media from the publisher perspective. As part of the research I’ve been asking publishers what they see […]
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More Analytics Require More Purpose
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. In a few recent conversations, the challenge and importance of analytics has come up. For two different agencies that specialize in content marketing, the biggest and fastest-growing parts of their businesses […]
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The Analysts' Take: Verizon + AOL
We’re breaking with Marketer’s Note tradition this week to bring you our collective thoughts on the biggest news of last week. While the press release and countless interviews focused on a “mobile-first” strategy, we think there’s far more to the story than a simple pairing of AOL’s digital advertising platforms – arguably No. 3 in […]
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Revisiting The #WhiteandGold Dress: Brands Should Count To 10 Before Seizing A Trend
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. In recent conversations with marketers and technology providers for an upcoming AdExchanger Research report on content marketing, several have emphasized the ability to quickly respond to cultural events as a top […]
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Joining The AdExchanger Fold
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. With the heat around content marketing and native ad formats, it’s hard to escape the feeling that advertising has come full circle. Prior to joining AdExchanger Research last week as an […]