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»marketer’s note

Breaking Free of the Ad Tech Echo Chamber

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Over the last couple of weeks, most of the conversations I’ve been having with marketers and tech companies have in some way revolved around the lead up to our Programmatic... Continue reading »
by Melissa Parrish // October 29th, 2015 //
»
Company Culture in the Digital Data-Driven Marketing Ecosystem

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa Parrish, executive director of AdExchanger Research, and research assistant Sam Spector.   As data-driven marketing has exploded, we’re finding that marketers struggle a bit to get the right mix of talent and... Continue reading »
by Melissa Parrish // August 6th, 2015 //
»
Yet Another Sign Of The Mainstreaming of Programmatic

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Lead Analyst for AdExchanger Research. For the second year in a row, when we run our State of Programmatic Media survey, I wait for the data with trepidation and excitement. What... Continue reading »
by Joanna O'Connell // July 2nd, 2015 //
»
Mobile Utility Or Mobile Entertainment? Marketers, Please Choose

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   If you’re like me, you use your mobile device primarily for two things: service, as a means to manage the many demands of your day-to-day life, and entertainment, as... Continue reading »
by Lizzie Komar // June 1st, 2015 //
»
Getting Your Brand Permission Slip Signed

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Last week I spoke at an event about video marketing, and I met a marketer there who was in a bit of a quandary about some content that his company... Continue reading »
by Melissa Parrish // May 27th, 2015 //
»
The Analysts' Take: Verizon + AOL

We’re breaking with Marketer’s Note tradition this week to bring you our collective thoughts on the biggest news of last week. While the press release and countless interviews focused on a “mobile-first” strategy, we think there’s far more to the story than a simple pairing of AOL's digital advertising platforms – arguably No. 3 in... Continue reading »
by AdExchanger Research // May 19th, 2015 //
»
Revisiting The #WhiteandGold Dress: Brands Should Count To 10 Before Seizing A Trend

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. In recent conversations with marketers and technology providers for an upcoming AdExchanger Research report on content marketing, several have emphasized the ability to quickly respond to cultural events as a top... Continue reading »
by AdExchanger Research // May 7th, 2015 //
»
A Viewable Feast

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   Good news traveled fast last week when Facebook decreed its position on viewability [AdExchanger story]: The company plans to sell only in-view impressions, which it can do thanks to... Continue reading »
by Lizzie Komar // February 24th, 2015 //
»
A Call To Arms: Marketers, Seize What's Under Your Nose

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Director of Research, AdExchanger Research.  When I think about the year ahead in digital marketing, I am excited…and a little impatient. Many of the most urgent opportunities – real measurement across channels, tackling... Continue reading »
by Joanna O'Connell // January 6th, 2015 //
»
Sony Hack: Information Security Is Everyone’s Job—Even Marketers’

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research.   Typically, marketers and information security pros don’t get along. To marketers, security staffers are the guys who always say no: No, you can’t collect that data. No, you can’t... Continue reading »
by Melissa Parrish // December 23rd, 2014 //
»
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