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»Lizzie Komar

Mobile Utility Or Mobile Entertainment? Marketers, Please Choose

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   If you’re like me, you use your mobile device primarily for two things: service, as a means to manage the many demands of your day-to-day life, and entertainment, as... Continue reading »

by Lizzie Komar // June 1st, 2015 //
»
The Year Of Agency Flux

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   Last week, during an on-stage conversation at AdExchanger’s Programmatic I/O event in San Francisco, Omnicom Digital (OMD) chief Jonathan Nelson described the agency’s evolving approach to technology, data, partnerships,... Continue reading »

by Lizzie Komar // April 24th, 2015 //
»
Publishers' Newfound Camaraderie Is A Sign Of The Times

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   Over the past few weeks there’s been a good deal of news coverage on the growing trend of independent publishers banding together to form programmatic media selling coalitions. The... Continue reading »

by Lizzie Komar // April 7th, 2015 //
»
The Good News Behind This Year's Poor Black Friday Sales

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   Though analysts predicted strong growth for this year’s Black Friday and Cyber Monday, sales both in stores and online were estimated to have dropped 11 percent to $50.9 billion... Continue reading »

by Lizzie Komar // December 11th, 2014 //
»
Answering A Squirrelly Question: 'What Is PII?'

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   I am thrilled to announce that AdExchanger Research’s report, “Define PII Today to Prepare for the Privacy Demands of the Future,” is available for purchase on our site, as of Wednesday.... Continue reading »

by Lizzie Komar // September 3rd, 2014 //
»
 

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