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»marketer’s note

The Good News Behind This Year's Poor Black Friday Sales

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   Though analysts predicted strong growth for this year’s Black Friday and Cyber Monday, sales both in stores and online were estimated to have dropped 11 percent to $50.9 billion... Continue reading »
by Lizzie Komar // December 11th, 2014 //
»
The Future of Buying 'TV' Everywhere – What Does That Mean?

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Director of Research, AdExchanger Research.  If you’ve seen the agenda for AdExchanger's upcoming Industry Preview conference in January, you may have noticed that I’ll be giving a presentation on “The Future of Buying... Continue reading »
by Joanna O'Connell // November 25th, 2014 //
»
Melissa Parrish Joins AdExchanger Research As Executive Director

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research.   What’s the opposite of growing pains? If you’re a regular reader of the Marketer’s Note, you’ve undoubtedly noticed that AdExchanger Research has grown from all angles in the past... Continue reading »
by Melissa Parrish // November 12th, 2014 //
»
ANA Masters of Marketing Recap: Getting Back To Basics In An Era Of Big Data

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Director of Research, AdExchanger Research.   I spent several days last week enjoying the inside of a giant hotel in sunny Orlando, Florida, for the ANA’s annual Masters of Marketing conference, the second... Continue reading »
by Joanna O'Connell // October 21st, 2014 //
»
Marketers Should Attack DMP Adoption in Three Phases

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   Over the past few years, we’ve seen both marketer excitement over, and actual investment in, DMPs grow significantly. Heralded as a “true audience intelligence engine,” the DMPs foundational role... Continue reading »
by Lizzie Komar // October 16th, 2014 //
»
The 'In-House' Trend: Can It Last?

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Director of Research, AdExchanger Research.   In a recent interview with CMO Today, Sir Martin Sorrell, CEO of holding company WPP Group, called the “in house” trend (i.e. marketers moving media buying –... Continue reading »
by Joanna O'Connell // September 23rd, 2014 //
»
Agency Roles Are Changing As Brands Rewrite The Media Playbook

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Director of Research, AdExchanger Research.   This week I released my new research report, The “6-5-3” Framework: How to Pick the Right Programmatic Media Management Model, and presented it at yesterday’s Programmatic I/O... Continue reading »
by Joanna O'Connell // September 19th, 2014 //
»
The Client-Agency Balancing Act: Efficiency Without Constraint

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Director of Research, AdExchanger Research.   Agencies are walking a tightrope. On the one hand, they are asked to be innovative and strategic thinkers and lead their clients toward brilliant marketing solutions; on... Continue reading »
by Joanna O'Connell // August 26th, 2014 //
»
Why I’m Finally Paying Real Attention to Rocket Fuel

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O'Connell, Director of Research, AdExchanger Research.   I don’t think I am alone in saying that the digital marketing ecosystem has always had mixed feelings about Rocket Fuel. From a performance standpoint, I’ve heard buyers (whether... Continue reading »
by Joanna O'Connell // August 12th, 2014 //
»
Defining PII: A Moving Target

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   Over the past few weeks, I began conducting research for my upcoming report,  “Defining PII,” a title that is proving overly simplistic, perhaps, as PII (or personally identifiable... Continue reading »
by Lizzie Komar // July 29th, 2014 //
»
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