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»Melissa Parrish

Podcast: Forrester's Quality Equation

Welcome to episode No. 16 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mainstreaming of programmatic has forced marketers to get serious about quality – both the quality of overall customer experience and individual ad impressions. In a recent report, Forrester Research said this issue could lead marketers to scale back on... Continue reading »
by Zach Rodgers // March 3rd, 2017 //
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Breaking Free of the Ad Tech Echo Chamber

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Over the last couple of weeks, most of the conversations I’ve been having with marketers and tech companies have in some way revolved around the lead up to our Programmatic... Continue reading »
by Melissa Parrish // October 29th, 2015 //
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Company Culture in the Digital Data-Driven Marketing Ecosystem

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa Parrish, executive director of AdExchanger Research, and research assistant Sam Spector.   As data-driven marketing has exploded, we’re finding that marketers struggle a bit to get the right mix of talent and... Continue reading »
by Melissa Parrish // August 6th, 2015 //
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The Fact That You Can Doesn’t Necessarily Mean You Should

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. A handful of years ago, I moderated a panel about mobile technology and privacy for the Churchill Club. One of the panelists explained the data collection issue in a way... Continue reading »
by Melissa Parrish // June 25th, 2015 //
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Getting Your Brand Permission Slip Signed

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Last week I spoke at an event about video marketing, and I met a marketer there who was in a bit of a quandary about some content that his company... Continue reading »
by Melissa Parrish // May 27th, 2015 //
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A Blizzard, A Phone And A Shovel

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research.   Like pretty much every other resident of my New Jersey town, I found myself in a home improvement store last Monday hoping to buy a couple of extra shovels... Continue reading »
by Melissa Parrish // February 3rd, 2015 //
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