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»joanna o’connell

Is Amazon’s Sizmek Acquisition Really A Threat To Google?

Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to compete with Google for advertiser budgets. Amazon will likely gain new clients from Sizmek who don’t want to deal with switching ad servers, as well as some advertisers who don’t like the idea of working... Continue reading »
by Alison Weissbrot // June 3rd, 2019 //
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Forrester: Creative Advertising Technology Evolves Toward Personalization

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, released Monday. Adform, Flashtalking, Sizmek and Google were ranked “strong performers,” while Adacado was listed as a “contender.” Vendors have tried to marry creative messaging to audience targeting for a... Continue reading »
by Alison Weissbrot // November 7th, 2018 //
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AppNexus Is No Longer Independent: How Will Its Clients React?

AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry. Its Monday acquisition of AppNexus gives AT&T the infrastructure and relationships with content owners and buyers to operate that exchange at scale. But it remains to be seen if AppNexus clients will be spooked by its loss of independence and... Continue reading »
by Alison Weissbrot // June 26th, 2018 //
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Podcast: Joanna O’Connell Grades The Progress Of Omnichannel

This week on AdExchanger Talks, we bring you a lively discussion with Joanna O'Connell, VP and principal analyst with Forrester Research and a singular personality in the marketing industry. Joanna will present a session titled "Omnichannel Buying Remains More Promise Than Reality" at AdExchanger's upcoming Programmatic IO San Francisco conference on April 10-11. Many fans... Continue reading »
by Zach Rodgers // February 22nd, 2018 //
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MediaMath CMO Joanna O’Connell Exits, Returns To Forrester

MediaMath CMO Joanna O’Connell will depart the company at the end of the month and return to Forrester, where she was a principal analyst for interactive marketing for three years. Prior to MediaMath, O’Connell was an AdExchanger research analyst and held several ad tech roles at VivaKi and Razorfish in her 15-plus years in digital... Continue reading »
by Kelly Liyakasa // September 27th, 2017 //
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Tales From An Adblock Plus Survivor

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Lead Analyst forAdExchanger Research. As a research analyst, I spend a lot of time thinking and writing about the big challenges and opportunities we in the digital advertising industry face. But... Continue reading »
by Joanna O'Connell // September 3rd, 2015 //
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Ignorance Is Bliss… Until It Isn’t

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Lead Analyst forAdExchanger Research. I read this recent WSJ CMO Today piece, which explored the proud anti-ad tech stance a number of young digital publishers are taking, with a mix of... Continue reading »
by Joanna O'Connell // July 30th, 2015 //
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Yet Another Sign Of The Mainstreaming of Programmatic

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Lead Analyst for AdExchanger Research. For the second year in a row, when we run our State of Programmatic Media survey, I wait for the data with trepidation and excitement. What... Continue reading »
by Joanna O'Connell // July 2nd, 2015 //
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Cross Channel And Multichannel: Fraternal, Not Identical, Twins

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Lead Analyst, AdExchanger Research.  I was in a meeting with an ad tech company recently, listening to its executives pitch the company’s “multichannel” capabilities. Fair enough, I thought, their platform can execute buys... Continue reading »
by Joanna O'Connell // June 5th, 2015 //
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A Call To Arms: Marketers, Seize What's Under Your Nose

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Director of Research, AdExchanger Research.  When I think about the year ahead in digital marketing, I am excited…and a little impatient. Many of the most urgent opportunities – real measurement across channels, tackling... Continue reading »
by Joanna O'Connell // January 6th, 2015 //
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