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Google Loses Share Of Ad Market As Travel Brands Pull Back On Search

Even Google can’t avoid the vicious impact of COVID-19 on the ad industry. The ad giant’s net US digital ad revenue will decline by 5.3% this year to $39.6 billion, according to eMarketer, even as it projects the digital ad market as a whole to grow 1.7% to $134.7 billion. As a result,... Continue reading »

by Alison Weissbrot // June 22nd, 2020 //

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EMarketer: Digital Video Will Take A Hit In The US But Could Still Grow Through The Crisis

Even if digital video continues to grow through the COVID-19 crisis, growth rates will decline dramatically in the first half of 2020 from previous estimates, according to an eMarketer forecast released Friday. Digital video ad spend in the United States could potentially grow 7.8% during the first half of 2020 to $17 billion or, on... Continue reading »

by Alison Weissbrot // April 20th, 2020 //

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EMarketer: Ad Tech Gets A Tax Cut As Programmatic Fees Decline

The ad tech tax is decreasing as vendors along the supply chain become more transparent and lower their fees. While total US dollars spent on fees for non-social programmatic buys will grow 18% to $11.6 billion in 2019, that number is rising in aggregate because the amount of money spent on programmatic is increasing overall,... Continue reading »

by Alison Weissbrot // August 5th, 2019 //

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