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»accelerated mobile pages

Need For Speed: Google Shares Its Progress On AMP

Google has been actively pushing AMP (Accelerated Mobile Pages) since it launched last year. The company prioritizes AMP in the news carousel (increasing search traffic) and AMP pages are also showing up as regular search results, not just news searches. But AMP still has a way to go. In pursuing speed, the open-source project limits... Continue reading »
by Sarah Sluis // September 27th, 2016 //
»
Google Speaks! Header Bidding, Its Shifting Stack And Whether It’s A Walled Garden

Why did Google "democratize" dynamic allocation within its ad server on Wednesday to include external demand? Google addressed its rapid response to the rise of header bidding for broader exchange and publisher partners Thursday – and other developments – at AdExchanger’s PROGRAMMATIC.IO in San Francisco. “I find it interesting that this is the fastest time-to-market... Continue reading »
by Kelly Liyakasa // April 14th, 2016 //
»
Google's Accelerated Mobile Pages Aim To Speed Content And Ad Load Times

The mobile web is way too slow for publishers and users alike. Google, along with platform and publisher partners including Twitter, Vox, BuzzFeed, the Guardian and The Washington Post, unveiled its answer to this problem on Wednesday: the Accelerated Mobile Pages (AMP) project. “Anything less than instant shows a decline in engagement,” said Richard Gingras, head of... Continue reading »
by Sarah Sluis // October 7th, 2015 //
»

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