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»Google AMP

Chartbeat: Only A Third Of Google AMP Publishers See Traffic Boost

Google AMP was supposed to help publishers deal with slow-loading mobile web pages and boost consumption of articles on phones when it rolled out almost three years ago. But publishers such as The Daily Beast aren’t seeing that promised increase in traffic on AMP to justify the lagging monetization they experience on AMP. The Daily... Continue reading »
by Sarah Sluis // August 23rd, 2018 //
»
Google Expands Third-Party DSP Access To Programmatic Guaranteed, Ramps Up Native Video

Google is sticking with the script of “openness” in its publisher roadmap, citing a flurry of product updates designed to maximize publisher revenue, access to inventory and the user experience on mobile. There is an uptick in publishers, including USA Today Network, The New York Times and Time Inc., that are structuring direct deals programmatically, Google... Continue reading »
by Kelly Liyakasa // November 14th, 2016 //
»
Need For Speed: Google Shares Its Progress On AMP

Google has been actively pushing AMP (Accelerated Mobile Pages) since it launched last year. The company prioritizes AMP in the news carousel (increasing search traffic) and AMP pages are also showing up as regular search results, not just news searches. But AMP still has a way to go. In pursuing speed, the open-source project limits... Continue reading »
by Sarah Sluis // September 27th, 2016 //
»
Facebook Instant Articles: A Trojan Horse For Audience Network

The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform. Instant Articles does not allow third-party monetization.... Continue reading »
by Sarah Sluis // May 6th, 2016 //
»
Google Speaks! Header Bidding, Its Shifting Stack And Whether It’s A Walled Garden

Why did Google "democratize" dynamic allocation within its ad server on Wednesday to include external demand? Google addressed its rapid response to the rise of header bidding for broader exchange and publisher partners Thursday – and other developments – at AdExchanger’s PROGRAMMATIC.IO in San Francisco. “I find it interesting that this is the fastest time-to-market... Continue reading »
by Kelly Liyakasa // April 14th, 2016 //
»
With Ads In Place, Google Takes Training Wheels Off Of AMP

Google is less than two weeks away from releasing its Accelerated Mobile Pages (AMP) into the wild. The AMP program will move out of its test phase and begin displaying the mobile-optimized content pages in its search results before the end of the month, and possibly as early as next week, according to AdExchanger sources.... Continue reading »
by Sarah Sluis // February 18th, 2016 //
»

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