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»Clinch

The Future Of Personalization Is Already Here. Are You Leading Or Still Catching Up? 

By Oz Etzioni, CEO of Clinch This article is sponsored by Clinch. What has the advertising industry been doing for the last 25 years if not constantly changing? And with every great evolution, there’s always more change ahead. Ever since ad tech became a driving force in the industry, almost all players have touted their… Continue reading »
by AdExchanger Content Studio // November 2nd, 2021 //
»
Your Ad Tech Partner Was Acquired. Now What?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oz Etzioni, CEO at Clinch. 2021 is shaping up to be a breakthrough year for advertising technology. After several fallow years for ad tech companies and a necessary period of… Continue reading »
by AdExchanger Guest Columnist // September 20th, 2021 //
»
Innovid, Jivox, Clinch And Flashtalking Sit Atop Forrester’s 2020 Creative Ad Tech Wave

Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the quest to serve relevant, efficient and optimized creative, said Joanna O’Connell, a VP and principal analyst at Forrester. And that’s why creative ad tech providers that go beyond the basics were crowned the leaders of… Continue reading »
by Allison Schiff // October 15th, 2020 //
»
 

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