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»joanna o’connell

Yet Another Sign Of The Mainstreaming of Programmatic

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Lead Analyst for AdExchanger Research. For the second year in a row, when we run our State of Programmatic Media survey, I wait for the data with trepidation and excitement. What... Continue reading »
by Joanna O'Connell // July 2nd, 2015 //
»
Cross Channel And Multichannel: Fraternal, Not Identical, Twins

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Lead Analyst, AdExchanger Research.  I was in a meeting with an ad tech company recently, listening to its executives pitch the company’s “multichannel” capabilities. Fair enough, I thought, their platform can execute buys... Continue reading »
by Joanna O'Connell // June 5th, 2015 //
»
A Call To Arms: Marketers, Seize What's Under Your Nose

"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O'Connell, Director of Research, AdExchanger Research.  When I think about the year ahead in digital marketing, I am excited…and a little impatient. Many of the most urgent opportunities – real measurement across channels, tackling... Continue reading »
by Joanna O'Connell // January 6th, 2015 //
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Customers First, Company Needs Next, Individual Agendas Last

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O'Connell, Director of Research, AdExchanger Research.   I had a wonderful conversation with Renee Horne, AVP, Social Business at USAA, at last week’s Merkle CRM Summit, in which she noted something that could make a... Continue reading »
by Joanna O'Connell // June 10th, 2014 //
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Publishers, Let’s Talk Programmatic CPMs

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O'Connell, Director of Research, AdExchanger Research.   I just had a very interesting conversation with a reporter who’s trying to understand why so many publishers link “programmatic” to declines in ad revenue and/or profitability in... Continue reading »
by Joanna O'Connell // May 28th, 2014 //
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The Second Party Data Opportunity

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O'Connell, Director of Research, AdExchanger Research.   I had an interesting conversation about the “second party data” opportunity with some senior level publishers not too long ago, and it got me thinking about this subject... Continue reading »
by Joanna O'Connell // May 20th, 2014 //
»
Programmatic: Not 'When' But 'What Next?'

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O'Connell, Director of Research, AdExchanger Research.   Today marks the release of AdExchanger Research’s inaugural State of Programmatic Media report. Based on data gleaned from more than 450 completed surveys and a range of in-depth... Continue reading »
by Joanna O'Connell // May 15th, 2014 //
»
You're So Transparent: Retiring Programmatic's Biggest Stigma

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O'Connell, Director of Research, AdExchanger Research.   As I round out research interviews for my forthcoming State of Programmatic Media report, I had a really interesting conversation with a senior-level operations person at a major... Continue reading »
by Joanna O'Connell // May 6th, 2014 //
»
How to Decode the Offline/Online Match Process

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O'Connell, Director of Research, AdExchanger Research.   Digital marketers are sitting on a gold mine - their own organization’s first party data– and they are finally starting to tap into it. Chances are, millions of... Continue reading »
by Joanna O'Connell // April 29th, 2014 //
»
If the Gray Lady Believes in Programmatic, Who’s Left to Doubt?

"Marketer's Note" is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O'Connell, Director of Research, AdExchanger Research.   The news last week that the New York Times is opening restrictions on programmatic access to its inventory made a big splash – understandably, given the Times’ fits... Continue reading »
by Joanna O'Connell // April 15th, 2014 //
»
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