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»flashtalking

Comcast Partners With Innovid To Automate Digital And Linear Campaigns

Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of an effort to unify linear and digital ad campaign management.  The combination will help automate workflow processes, including creative ad management, performance analytics and optimization across screens and channels for both linear TV and online... Continue reading »
by Tony Rifilato // March 31st, 2021 //
»
Facebook’s Aussie Bluff Pays Off; Ad Tech’s Crazy M&A Action, Explained

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Platform check Australians started seeing links from news publishers on Facebook again after the platform gained some concessions from the Australian government over legislation that will require platforms to pay media organizations. During the dark period, social traffic from Facebook flatlined for many publishers,... Continue reading »
by AdExchanger // February 24th, 2021 //
»
Flashtalking Acquires Protected Media To Bolster OTT Fraud Detection Services

Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space. Terms of the deal were not disclosed, but the acquisition was made with a mix of cash and stock. The deal allows Flashtalking to offer verification,... Continue reading »
by Tony Rifilato // February 23rd, 2021 //
»
The Big Story: What We FLoC About When We FLoC About Google

Google announced this week that its federated learning of cohorts sandbox proposal (FLoC) is nearly as effective as cookie-based advertising. And the rest of the ad industry collectively said, “Whaaaaaat?” Needless to say, there’s a lot to unpack behind all the hype. This week on The Big Story, the team welcomes Flashtalking CEO John Nardone... Continue reading »
by Ryan Joe // January 28th, 2021 //
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Innovid, Jivox, Clinch And Flashtalking Sit Atop Forrester’s 2020 Creative Ad Tech Wave

Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the quest to serve relevant, efficient and optimized creative, said Joanna O’Connell, a VP and principal analyst at Forrester. And that’s why creative ad tech providers that go beyond the basics were crowned the leaders of... Continue reading »
by Allison Schiff // October 15th, 2020 //
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SSAI Works For Now, But It Will Limit The Long-Term Future Of Personalized Video

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Brian Pozesky, strategy, video and retail at Flashtalking.  In recent years, server-side ad insertion (SSAI) has seen a tremendous surge in adoption as a means of stitching video ads into content. The seamless ad... Continue reading »
by AdExchanger // April 13th, 2020 //
»
Social Distancing With Friends: Flashtalking CEO John Nardone

As a digital advertising OG, John Nardone has steered quite a few ships through economic downturns. While this one feels different, he has a lot of practical advice on leading during a hard time – whether it’s the necessity of overcommunicating or the importance of preparation for client calls on Zoom. John also weighs in... Continue reading »
by Ryan Joe // April 6th, 2020 //
»
Log-Level Data Isn’t A Silver Bullet For Transparency

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. There is increasing demand from large brands and agencies for log-level data directly from publishers and exchanges. The original impetus was to audit the auction... Continue reading »
by AdExchanger // November 5th, 2019 //
»
Why British Gas Ditched Google’s Ad Server

Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that requires a hard reset on media plans, analytics, creative and billing. But Google’s announcement last May that it would remove the Google ID from its ad-server log files, thus prohibiting marketers from tracking or measuring... Continue reading »
by James Hercher // January 31st, 2019 //
»
Forrester: Creative Advertising Technology Evolves Toward Personalization

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, released Monday. Adform, Flashtalking, Sizmek and Google were ranked “strong performers,” while Adacado was listed as a “contender.” Vendors have tried to marry creative messaging to audience targeting for a... Continue reading »
by Alison Weissbrot // November 7th, 2018 //
»
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