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»flashtalking

Log-Level Data Isn’t A Silver Bullet For Transparency

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. There is increasing demand from large brands and agencies for log-level data directly from publishers and exchanges. The original impetus was to audit the auction... Continue reading »
by AdExchanger // November 5th, 2019 //
»
Why British Gas Ditched Google’s Ad Server

Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that requires a hard reset on media plans, analytics, creative and billing. But Google’s announcement last May that it would remove the Google ID from its ad-server log files, thus prohibiting marketers from tracking or measuring... Continue reading »
by James Hercher // January 31st, 2019 //
»
Forrester: Creative Advertising Technology Evolves Toward Personalization

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, released Monday. Adform, Flashtalking, Sizmek and Google were ranked “strong performers,” while Adacado was listed as a “contender.” Vendors have tried to marry creative messaging to audience targeting for a... Continue reading »
by Alison Weissbrot // November 7th, 2018 //
»
Data Openness Can Become The Currency Of A Post-Duopoly World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. The cracks are beginning to show on the duopoly’s stronghold. With the finalization of AT&T’s acquisition of AppNexus, we can envision a world in which... Continue reading »
by AdExchanger // August 27th, 2018 //
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YouTube To Suspend Third-Party Ad Serving In The EU

YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. Google advised advertisers who aren’t currently using its ad server DoubleClick Campaign Manager (DCM) to host video on YouTube to “retraffic their... Continue reading »
by Kelly Liyakasa // April 6th, 2018 //
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How Dish Uses Non-Cookie Browser Data To Recognize Online Audiences

Dish Network hopes to perform attribution and cross-device targeting using non-cookie-based browser data, said Brad Stamulis, Dish’s director of digital marketing. The satellite TV provider is using a solution called fTrack, from online ad platform Flashtalking, which recognizes consumers based on about 50 data points – including browser type, user location, screen size and orientation,... Continue reading »
by James Hercher // March 12th, 2018 //
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Flashtalking Merges With Spongecell To Fuel US And Global Expansion

Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell. Terms of the deal, announced Monday, were not disclosed. As a combined entity, the two companies should gain more dominance in the US and internationally. Flashtalking is based in the United Kingdom, and works with blue chip brand clients like Lowe’s,... Continue reading »
by Kelly Liyakasa // January 29th, 2018 //
»
Cannes 2017: Media And Creative Agencies Vie For Programmatic Creative Control

Programmatic and data-driven creative will likely be a buzzworthy topic at the 2017 Cannes Lions festival. Programmatic creative has progressed since last year, thanks to the maturation of machine learning and standards released by the IAB for dynamic content ads that makes it easier to customize ads for audiences and publisher sites. But media and... Continue reading »
by Alison Weissbrot // June 19th, 2017 //
»
UK Airline Monarch Tries Cookieless Attribution To Cover Data Gap

Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or wasn’t working for mobile media buys. “We persistently got all the data in and still faced the question: What about mobile?” said Robert Foulkes, senior marketing manager for the low-cost airline. Monarch was among the... Continue reading »
by James Hercher // December 12th, 2016 //
»
Honda Uses Lightweight Apps To Drive Traffic To Auto Dealers

For Honda and other automotive advertisers, TV tentpole events such as the Super Bowl are their main drivers of brand awareness. But mobile has increasingly emerged as a priority in test budgets since performance-based strategies can affect sales, too, and auto manufacturers want additional ways to remarket to users who, for example, are nearing the end... Continue reading »
by Kelly Liyakasa // February 25th, 2016 //
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