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»john nardone

Log-Level Data Isn’t A Silver Bullet For Transparency

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. There is increasing demand from large brands and agencies for log-level data directly from publishers and exchanges. The original impetus was to audit the auction... Continue reading »
by AdExchanger // November 5th, 2019 //
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Forrester: Creative Advertising Technology Evolves Toward Personalization

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, released Monday. Adform, Flashtalking, Sizmek and Google were ranked “strong performers,” while Adacado was listed as a “contender.” Vendors have tried to marry creative messaging to audience targeting for a... Continue reading »
by Alison Weissbrot // November 7th, 2018 //
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Data Openness Can Become The Currency Of A Post-Duopoly World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. The cracks are beginning to show on the duopoly’s stronghold. With the finalization of AT&T’s acquisition of AppNexus, we can envision a world in which... Continue reading »
by AdExchanger // August 27th, 2018 //
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Cannes 2017: Media And Creative Agencies Vie For Programmatic Creative Control

Programmatic and data-driven creative will likely be a buzzworthy topic at the 2017 Cannes Lions festival. Programmatic creative has progressed since last year, thanks to the maturation of machine learning and standards released by the IAB for dynamic content ads that makes it easier to customize ads for audiences and publisher sites. But media and... Continue reading »
by Alison Weissbrot // June 19th, 2017 //
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Flashtalking CEO: Math Doesn’t Matter Without The Message

John Nardone, the newly minted CEO of UK-based ad serving platform Flashtalking, feels like he’s come full circle. After spending more than 10 years deep in the ad tech weeds, Nardone, whose resumé includes the chief exec role at [x+1] – which sold to Rocket Fuel in August 2014 for around $230 million – and the co-presidency at... Continue reading »
by Allison Schiff // July 20th, 2015 //
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Masters Of The Data Universe

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at [x+1], and Ed See, principal at Deloitte for marketing and customer analytics. If you tuned into the Masters Tournament last month, you were treated to a... Continue reading »
by AdExchanger // May 5th, 2014 //
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The Cross-Device Question: [x+1]

At Industry Preview 2014, AdExchanger sat down with four CEOs heading companies that fielded strong data-management platform (DMP) offerings. One area of traditional weakness for DMPs for marketers, as noted by then-Forrester analyst (and current AdExchanger research director) Joanna O’Connell, centered around the ability to drive insights from mobile devices. John Nardone, CEO of [x+1],... Continue reading »
by Ryan Joe // February 14th, 2014 //
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