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»john nardone

Can Marketers Manage Transformational Change In 2022?

By John Nardone, President, Mediaocean This article is sponsored by Mediaocean. Just when we thought it was safe to plan a return to the office, here comes the omicron variant and another wave of pandemic uncertainty. With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending… Continue reading »
by AdExchanger Content Studio // January 13th, 2022 //
»
Q&A: Inside The Mediaocean-Flashtalking Deal, With CEOs Bill Wise And John Nardone

Mediaocean’s acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. “CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy,” Wise said, speaking… Continue reading »
by Tony Rifilato // July 14th, 2021 //
»
The Big Story: What We FLoC About When We FLoC About Google

Google announced this week that its federated learning of cohorts sandbox proposal (FLoC) is nearly as effective as cookie-based advertising. And the rest of the ad industry collectively said, “Whaaaaaat?” Needless to say, there’s a lot to unpack behind all the hype. This week on The Big Story, the team welcomes Flashtalking CEO John Nardone… Continue reading »
by Ryan Joe // January 28th, 2021 //
»
Social Distancing With Friends: Flashtalking CEO John Nardone

As a digital advertising OG, John Nardone has steered quite a few ships through economic downturns. While this one feels different, he has a lot of practical advice on leading during a hard time – whether it’s the necessity of overcommunicating or the importance of preparation for client calls on Zoom. John also weighs in… Continue reading »
by Ryan Joe // April 6th, 2020 //
»
Log-Level Data Isn’t A Silver Bullet For Transparency

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. There is increasing demand from large brands and agencies for log-level data directly from publishers and exchanges. The original impetus was to audit the auction… Continue reading »
by AdExchanger // November 5th, 2019 //
»
Forrester: Creative Advertising Technology Evolves Toward Personalization

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, released Monday. Adform, Flashtalking, Sizmek and Google were ranked “strong performers,” while Adacado was listed as a “contender.” Vendors have tried to marry creative messaging to audience targeting for a… Continue reading »
by Alison Weissbrot // November 7th, 2018 //
»
Data Openness Can Become The Currency Of A Post-Duopoly World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. The cracks are beginning to show on the duopoly’s stronghold. With the finalization of AT&T’s acquisition of AppNexus, we can envision a world in which… Continue reading »
by AdExchanger // August 27th, 2018 //
»
Cannes 2017: Media And Creative Agencies Vie For Programmatic Creative Control

Programmatic and data-driven creative will likely be a buzzworthy topic at the 2017 Cannes Lions festival. Programmatic creative has progressed since last year, thanks to the maturation of machine learning and standards released by the IAB for dynamic content ads that makes it easier to customize ads for audiences and publisher sites. But media and… Continue reading »
by Alison Weissbrot // June 19th, 2017 //
»
Flashtalking CEO: Math Doesn’t Matter Without The Message

John Nardone, the newly minted CEO of UK-based ad serving platform Flashtalking, feels like he’s come full circle. After spending more than 10 years deep in the ad tech weeds, Nardone, whose resumé includes the chief exec role at [x+1] – which sold to Rocket Fuel in August 2014 for around $230 million – and the co-presidency at… Continue reading »
by Allison Schiff // July 20th, 2015 //
»
Masters Of The Data Universe

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at [x+1], and Ed See, principal at Deloitte for marketing and customer analytics. If you tuned into the Masters Tournament last month, you were treated to a… Continue reading »
by AdExchanger // May 5th, 2014 //
»
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