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»RevJet

Innovid, Jivox, Clinch And Flashtalking Sit Atop Forrester’s 2020 Creative Ad Tech Wave

Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the quest to serve relevant, efficient and optimized creative, said Joanna O’Connell, a VP and principal analyst at Forrester. And that’s why creative ad tech providers that go beyond the basics were crowned the leaders of... Continue reading »
by Allison Schiff // October 15th, 2020 //
»
RevJet Closes $21 Million Series A Raise With Plans To Invest In AI

RevJet wants to be an operating system for the customer experience, and it’s using a $21 million Series A round to get there. Total funding for the four-year-old startup, which helps marketers manage, test and optimize their digital advertising across touchpoints, is now $30 million. The round, revealed Wednesday, was led by private equity firm... Continue reading »
by Allison Schiff // August 15th, 2018 //
»
How Change Blindness Diminishes Advertising Effectiveness

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Serge Ioffe, co-founder and chief technology officer at RevJet. In a study conducted several years ago, while counting the number of times several jugglers  passed a ball back and forth,... Continue reading »
by AdExchanger // March 20th, 2018 //
»
LendingTree Scales Dynamic Creative To Juice Its Display Ad Returns

LendingTree, an online lead-generation exchange for consumer loans, is hoping to prove that more informed creative can be one of the main drivers of real-time advertising performance. The company spent two years evaluating dynamic creative optimization (DCO) technologies and is now scaling out the program under the startup RevJet, said Josh Eldridge, LendingTree’s senior marketing... Continue reading »
by James Hercher // December 21st, 2017 //
»
RevJet Has A New Acronym For You: CSP (Creative-Side Platform)

If ad tech is a dinner party, someone forgot to invite the creative – or, at least, that’s what it can often feels like to the marketers and agencies tasked with creative production and testing. “I’ve been on the agency side and now I’m on the marketing side, and through both of those lenses I’ve... Continue reading »
by Allison Schiff // October 22nd, 2015 //
»
 

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