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»Permutive

Permutive has raised a $75 million Series C from SoftBank’s Vision Fund 2, bringing its total funding to $105 million since the company was founded in 2014.
Permutive Raises $75M As It Counts Down To The End Of Third-Party Cookies

Programmatic and privacy don’t have to be mutually exclusive, even though they’re often treated that way, according to Joe Root, CEO and co-founder of London-based publisher technology startup Permutive. “A privacy-first web is about removing the data leakage that’s inherent in programmatic,” Root said. Permutive aims to stop that leakage with technology infrastructure to preserve... Continue reading »
by Allison Schiff // November 2nd, 2021 //
»
In The Wake Of Bidstream Identifiers, Publishers Will Become The Guardians Of Data

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Aly Nurmohamed, General Manager at Permutive. With every Google, Apple and Firefox announcement, the status quo of the open web is rocked. The ecosystem of advertisers, ad tech companies and publishers falls out of balance. With... Continue reading »
by AdExchanger Guest Columnist // May 5th, 2021 //
»
Joe Root Permutive CEO
Exit Your Bet On Bidstream Identifiers, Because Google’s News Means It’s Time To Double Down On Cohorts

“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media.  Today's column is written by Joe Root, CEO and co-founder of Permutive. Google shook the industry Wednesday when it confirmed that it was removing identifiers (a.k.a. third-party cookies) from its products for good –... Continue reading »
by AdExchanger // March 4th, 2021 //
»
Publishers Are Abandoning First-Gen DMPs

The data-management platform (DMP) was sold as a tool with the power to turn publisher data into dollars. Vendors wooed publishers into signing multiyear contracts to use the technology. But the expectations didn’t match reality. As those contracts have expired, especially this year, many publishers aren’t renewing them. Just as marketers are moving from the... Continue reading »
by Sarah Sluis // September 12th, 2019 //
»
BuzzFeed Switches To Next-Gen DMP Permutive

BuzzFeed thrives on using data to inform its advertising programs, social strategy and editorial. But its cookie-dependent data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive, a next-gen DMP that uses a browser’s local storage to find patterns in how its users engage with content and... Continue reading »
by Sarah Sluis // April 15th, 2019 //
»
 

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