adam heimlich

After Judge Brinkema declined to order a Google breakup, ad tech leaders weigh in on how the FTC should approach its case against Amazon.

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.

The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.

If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google’s acquisition of DoubleClick in 2007, but not necessarily to stop it.

Google got grilled. The questions from lawmakers were more pointed – and en pointe – than ever at a hearing hosted by the Senate antitrust subcommittee Tuesday looking into Google’s dominance in the online advertising space. They discussed the intricacies of Google’s tech stack and the functioning of the ad tech ecosystem at large with […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, CEO at Chalice Custom Algorithms If you hire a street team to give out coupons and pay them on coupons redeemed, you’d better make sure they’re not handing them […]

Programmatic agency veteran Adam Heimlich has a new venture whose goal is to be a thorn in the side of the mega ad platforms. Chalice is a new marketing and data science consultancy that helps brands create custom algorithms to use with their demand-side platforms, rather than relying on the one-size-fits-all AI provided by Google […]

Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to compete with Google for advertiser budgets. Amazon will likely gain new clients from Sizmek who don’t want to deal with switching ad servers, as well as some advertisers who don’t like the idea of working […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president of media at GALE Partners. There’s a crisis of trust in the market for digital media services. Advertisers are finding ways to pay their agencies […]

Adam Heimlich, the newly minted SVP of media at MDC digital agency GALE Partners, enjoys telling it like it is. “Traditional agencies blew it in digital and there’s a big market gap there – a lot of money at stake,” said Heimlich, who left Horizon Media in June after nearly five years at the agency, where […]

AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry. Its Monday acquisition of AppNexus gives AT&T the infrastructure and relationships with content owners and buyers to operate that exchange at scale. But it remains to be seen if AppNexus clients will be spooked by its loss of independence and […]

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, Google said it will no longer let buyers use the DoubleClick ID when leveraging its data transfer service. The service allows […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president and managing director of HX at Horizon Media. This point-counterpoint between Adam and Emily Del Greco was written in response to the question: What is the […]

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The world’s largest independent media agency didn’t have a dedicated programmatic capability until 2013. Historically a big TV buyer, Horizon Media decided to build its own “desk” in a way that would distinguish it from holding companies: by focusing on transparent pricing of media and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president and managing director of HX at Horizon Media. Digital display advertising is effective. It works a lot like TV advertising, lifting awareness a little bit across […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, a digital consultant currently under contract with Accordant Media. If you own an ad-tech company, you probably envision the service layer of your offering as a very […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, Consultant & Former Razorfish Client Partner. Big business first started to take digital seriously when, about five years ago, companies hired their first directors of digital marketing. Now […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, Client Partner at Razorfish. It’s surprising that we digital marketers aren’t closer to consensus about how our medium exerts influence, especially considering what we have to gain […]