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»Erik Requidan

Erik Requidan, founder and CEO at Media Tradecraft
Publishers: Stop Waiting For Tech To Save You

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There is a ton of fear and hysteria right now on both the buy side and the sell side, as the death of the third-party cookie… Continue reading »
by AdExchanger Guest Columnist // April 20th, 2022 //
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Erik Requidan headshot
The Pandemic Creates An Opening For Publishers To Reimagine Their Sites And Declutter

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. You may have noticed that as we all face months working at home, some of us took to a more rigorous brand of spring cleaning this year.… Continue reading »
by AdExchanger // July 17th, 2020 //
»
Ugly Delicious Advertising

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There’s a lot to admire about restaurateur David Chang. He’s accomplished, innovative, highly creative and, these days, reflective. He rose from humble beginnings to attain “underground”… Continue reading »
by AdExchanger // June 22nd, 2020 //
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Erik Requidan headshot
Privacy Regs And Chrome Changes Will Force An Evolution For Mid- And Long-Tail Publishers, Not Extinction

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. As Chrome sunsets third-party cookies and data privacy laws roll out globally, the only happy publishers are the select few with lots of first-party data. Mid-… Continue reading »
by AdExchanger // April 10th, 2020 //
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How Direct Deals Are Evolving In The Age Of Programmatic

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In a recent podcast, Chris Kane explained three ways that buyers navigate the complex programmatic supply landscape. The hardest: direct-to-publisher integrations. Some of the biggest names in media… Continue reading »
by AdExchanger // November 30th, 2018 //
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The Mainstreaming Of Supply-Path Optimization

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Supply-path optimization (SPO) is sometimes described as a way to reduce supply sources or consolidate multiple supply partners. When you consider how header bidding has… Continue reading »
by AdExchanger // October 12th, 2018 //
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Explosions Across Ad Tech: Signs Of Consolidation Or Growth?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. We keep hearing about consolidation, but if you look at the recent Lumascapes, it’s clear there are actually more ad tech companies than ever before.… Continue reading »
by AdExchanger // August 15th, 2018 //
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AppNexus Is No Longer Independent: How Will Its Clients React?

AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry. Its Monday acquisition of AppNexus gives AT&T the infrastructure and relationships with content owners and buyers to operate that exchange at scale. But it remains to be seen if AppNexus clients will be spooked by its loss of independence and… Continue reading »
by Alison Weissbrot // June 26th, 2018 //
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Rumors Of The Demise Of Cookies And Banners Have Been Greatly Exaggerated

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In advertising, we just love the death watch. Publishers often hear rumors like “Desktops are dead!” How many times have we heard the bell toll… Continue reading »
by AdExchanger // May 9th, 2018 //
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Programmatic’s Crisis In Confidence: More Rumor Than Reality

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Since the early days of programmatic, the tire kickers have loudly voiced concerns over its safety and effectiveness. They bemoaned the lack of transparency and… Continue reading »
by AdExchanger // March 28th, 2018 //
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