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»Blizzard Activision Media

Activision Blizzard Media Launches Player Panel To Test Mobile Ads

On Monday, Activision Blizzard Media, the advertising and media arm within Activision Blizzard (parent company to juggernaut game studio King), launched King’s Council, a panel comprised of around 5,000 of its most engaged and active players across the United States and the United Kingdom. The purpose is to conduct user research and to test ad… Continue reading »
by Allison Schiff // December 16th, 2019 //
»
Rewarded Video: The Name Of The Game At King

What does a 13-year-old have in common with a retired woman and a middle-aged man? They all play mobile games. “There’s a misconception that the gaming audience is just kids,” said Brian Ames, president of Activision Blizzard Media (ABM), an advertising division housed within game publishing giant King. “The reality is, though, that gamers are… Continue reading »
by Allison Schiff // December 21st, 2018 //
»
 

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