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»quadrennial effect

Ad Spend Going Up Globally In 2012 Due To 'Quadrennial Effect' Says ZenithOptimedia

The research team at agency ZenithOptimedia is predicting 4.7% ad spend growth in 2012 in spite of global, bubbling economic turmoil. In a post on the agency's blog, ZenithOptimedia's Head of Forecasting, Jonathan Barnard, says, "This acceleration in global expenditure is the result of the 'quadrennial' effect and Japan’s recovery from the effects of the... Continue reading »
by AdExchanger // December 5th, 2011 //
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