New startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new venture launched by ad tech vet Omar Tawakol in February.
Did Apple deal a death blow to the IDFA, the identifier used by the mobile ecosystem to understand app audiences? Not yet – but according to senior editor Allison Schiff, the tech giant certainly shined a light on it at its developer conference Monday. As Allison reported, Apple didn’t end the IDFA as some speculated […]
