Video advertising has grown steadily in recent years, with some predicting that spending will top $5.4 billion next year. Now a new video tool and ad unit from Facebook could send digital video ad spending even higher, particularly in developing countries. The social media giant on Thursday officially launched Slideshow, a dynamic ad unit that […]
JC Penney knows what part of every programmatic dollar goes to the media seller, ad server, anti-fraud and viewability vendors, data providers and agency trading desk – and it’s still enthusiastic about programmatic. “Accuen has recognized that we can’t not be transparent with where costs are going,” said Rose Sumrall, the senior marketing manager for […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. There is a reason that B2B and enterprise companies, such as IBM, Oracle, Salesforce and HP, are so successful. Just as their customers must […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get Off The Bench Comcast’s broadcast advertising has been hit hard by cord cutting, with sluggish or nonexistent growth across many properties, but sports investments continue to float legacy TV. The Wall Street Journal’s Steven Perlberg says NBC’s $950M purchase of the English Premier […]
It’s been about three years since Zipcar left its digital ad agency in the rearview mirror, and the brand hasn’t looked back. The car-sharing company shifted all of its online ad buying to programmatic channels, turning to Accordant Media, whose stack includes a demand-side platform, an audience-buying platform, analytics, cross-channel attribution and a dynamic creative […]
NBCUniversal transacted 10-15% of its digital business programmatically during the 2015-2016 season, the company has revealed to AdExchanger. Prior to the upfronts, the company expected to secure 50% of commitments on a “converged” basis, with elements of both TV and digital in a single deal. In this most recent upfront, NBCUniversal’s digital business grew 50% and, of […]
Anyone who has ever stepped onto an airplane knows that air travel can bring out the best and worst in all of us. That can lead to a relationship between guest and airline best described as “complicated.” “For me to be able to get what your needs are, to capture you as a guest and […]
The Trustworthy Accountability Group (TAG) is going to help the ad industry check IDs at the door. On Thursday, the fraud-fighting coalition announced the launch of a verification program designed to enable legit companies to demonstrate that they are, in fact, legit. Agencies, advertisers, ad platforms and publishers will be able to apply to the TAG […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zvika Netter, co-founder and CEO at Innovid. The disruption and transformation among media giants right now is not only an ideal breeding ground for industry reinvention. It’s also the perfect […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive Director, AdExchanger Research. Over the last couple of weeks, most of the conversations I’ve been having with marketers and tech companies have in some way revolved around the lead up to our Programmatic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Listening, Internet? Time Warner’s Turner Broadcasting unit says it will begin reducing commercial minutes across its channels, according to Steven Perlberg at The Wall Street Journal. Don’t necessarily expect a revenue drop-off, as the networks are pitching the scarcer ads by saying “it […]
Facebook doesn’t want umpteen degrees of separation between its LiveRail exchange and the stable of publishers who use it to monetize, and the company is taking swift action to cull intermediaries. In an email obtained by AdExchanger, Facebook says it will terminate publisher services for an undisclosed number of customers (namely third-party resellers of desktop […]
IBM’s agreement to acquire The Weather Company’s B2B, mobile and cloud-based web properties – including WSI, weather.com, Weather Underground and The Weather Company brand, but not The Weather Channel – is likely more about data assets and less about a grand entrance into the media world. Read the release. IBM was mum on its long-term strategy, saying through a spokesperson that […]
If a turnaround story is going to fly, it’s got to take off at some point. But Prashant Fuloria, Yahoo’s SVP of advertising products, is preaching patience. “The reality is that this is a multiyear transformation, and our long-term trajectory will not be defined by a single quarter,” Fuloria said. Speaking of quarters, the results […]
Nielsen Catalina Solutions (NCS) wants to build the most comprehensive set of shopper data out there, and it appears right on course. The company has expanded its shopper data set by 30%, fueled mostly by a new data partnership with Walgreens, NCS revealed to AdExchanger Wednesday. This means Nielsen Catalina now has access to shopper […]
Content sequencing is going omnichannel. OneSpot, whose tech sequences content across paid media, unveiled an expansion of its Content Sequencing platform Wednesday that brings the capabilities to owned media as well. Launch partner Delta Faucet implemented OneSpot OnSite, designed for brands’ owned sites, last month on its “Inspired Living” section. Located beneath articles about home […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com Programmatic yield management can easily become a nightmare for publishers. We’ve all tested dozens of demand sources, including ad networks and exchanges, such as DoubleClick […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategic partnerships at DataXu. It has been said that we usually fail not because of the lack of a solution, but because we set out to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Nears Sale To IBM IBM is near a deal to acquire digital and data assets of The Weather Company, according to a report in The Wall Street Journal. “IBM is particularly interested in Weather Co.’s forecasting group, WSI. That division houses technology and […]
Mobile now makes up more than a quarter of Rubicon Project’s revenue, according to the company’s Q3 earnings report Tuesday. Twenty-six percent of revenue comes from mobile, and 74% from desktop. That’s up from 22% last quarter and single digits in years past. President Greg Raifman called that channel growth the “tip of the iceberg.” […]
Twitter’s stock took a tumble after trading closed on Tuesday. The reason, as ever? Stalled monthly active users (MAUs). Total MAU growth in Q3 grew a scant 11% year over year to 320 million, an increase of just 4 million users over last quarter. Wall Street was not impressed. Analysts had been expecting at least […]
Millennials are experts at ignoring what they don’t care about – regardless of ad blockers. “Millennials don’t necessarily follow the rules of marketing,” said Kathryn Minshew, CEO and founder of millennial-centric career and job site The Muse, speaking at eMarketer’s Attention event in New York City on Tuesday. “They don’t look where you want them to […]
Oracle Marketing Cloud kicked off its OpenWorld conference this week with three platform features meant to reach customers across channels, improve email targeting using Datalogix and manage content marketing workflow and scheduling. “We’re making easier for clients to operate in a cross-channel way, and we’re doing it practically, as opposed to theoretically,” said Alexander Hooshmand, […]
Hear that? It’s the sound of political advertisers starting to open their wallets wide. Around $1 billion is expected to be spent on digital media during the 2016 presidential election, according to Borrell Associates, and Pandora is looking to attract some of those dollars with the release of souped-up political targeting segments. The music discovery […]
Turns out the best way to reach the IT department and C-suite executives online is to put a video on Yelp just before their lunch hour. Konica Minolta Business Solutions, an office technology and services company, traditionally reached its B2B audience at conferences, through print advertising in industry magazines or by sponsoring events like the […]
News Corp.’s acquisition of video ad platform Unruly last month is already bearing fruit. Unruly has rolled out a new in-article video format priced on cost-per-completed-view (CPCV). Out of News Corp.’s roster of publications, MarketWatch, The Sun and News.com.au in the UK and Australia will be first to deploy the format. Unruly will also sell the format directly to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Haight, an executive at Infinitive. In the digital advertising business, time is always of the essence. We offer real-time auctions and immediate placements and track impressions in microseconds. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Techtonics Ad Age’s Kate Kaye covers recently accelerated efforts by telcos to monetize the vast mobile audience data they’re sitting on. Verizon, Sprint, Telefonica and other carriers are licensing those data sets for use on platforms run by SAP, IBM, HP and AirSage, among […]
Want to track across devices? Then you’re going to have to enter the walled gardens of Google and Facebook. But the open ecosystem is working hard – and working together – to catch up. It’s in this spirit that MarketShare launched Monday a “Consortium for Cross-Device Measurement,” which for now includes Drawbridge, Crosswise, Tapad and […]
