Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads, Exploited A malvertising attack on Yahoo has resurfaced the debate on ad network security. Though Yahoo says initial reports were “grossly misrepresented,” the attack proves how simple it is for fraudsters to game the system. In this case, a security flaw in Flash […]
The story of Acxiom is one of constant evolution. Consequently, it’s also in what seems like a perpetual growth phase. With the development of its data-management platform Audience Operating System and its acquisition of data onboarder LiveRamp, it seemed to become a neutral infrastructure provider, the pipes facilitating the flow of information across its clients’ […]
Rocket Fuel turned in a better than expected second quarter, bolstered by enterprise sales of its DMP/DSP products, deal-making with holding companies, and cost savings from layoffs earlier this year. The successes helped the programmatic ad network and ad tech company post a 30% rise in gross revenue to $120 million and achieve “positive adjusted […]
For Hootsuite, it used to be all about text links on Twitter. Not so, anymore. The early Twitter client on Tuesday revealed native support for Instagram. So now, users can promote content on Instagram as well as across previously supported platforms like Facebook, Twitter, LinkedIn and Google pages. It also introduced recently link-to-buy functionality within […]
Mobile-first doesn’t mean mobile-only. That’s the thinking at mobile marketing automation company Leanplum. “You want to design a journey for customers that they find useful,” said Momchil Kyurkchiev, CEO and co-founder of Leanplum. The company announced $11.6 million in Series B on Wednesday, led by Kleiner Perkins and with participation from Shasta Ventures, bringing the company’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. Every major ad exchange uses second-price auctions, yet almost no major ad exchange really uses second-price auctions. Sell-side platforms have created yield-enhancing technologies, such as […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO at Index Exchange. The economics of publishing have pushed media companies toward sensationalism to drive traffic and scale. Journalists are increasingly incentivized to produce stories that drive clicks at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Don’t Call It A Comeback After nearly a decade, it’s official: Do Not Track (DNT) is supported by all major browsers. But just because DNT exists across browsers doesn’t mean it’s being honored. As such, the EFF, Disconnect and several other organizations are working […]
The New York Times hopes to address mobile advertising problems with a customizable native in-stream ad unit called Mobile Moments, set for a mid-September launch. The publisher built the unit in-house using insights from its editorial team. It will be available both on apps and the mobile web, and a few advertisers have already signed […]
Accuen has a new chief exec in the form of Megan Pagliuca, who comes to Omnicom Group’s trading desk after five years as general manager of digital media at Merkle. Pagliuca replaces Josh Jacobs, who helmed Accuen for nearly four years before leaving in March. Jacobs later turned up as president of Kik Services, where […]
Facebook has pulled the plug on a plan to limit device-level data collection for mobile app campaigns in the wake of a revolt by large app marketers against the policy change. A representative for the company confirmed to AdExchanger that Facebook will no longer stop app marketers – including some of the world’s largest mobile gaming […]
There’s nothing wrong with an 80% or 90% fill rate, unless you’re a cash-strapped medium-sized app developer. “That 10% or 20% can be a killer if you need the revenue,” said Anton Losman, chief product officer at DigitalClick, an indie dev studio with about 10 million downloads. Losman, who handles monetization for DigitalClick’s handful of apps, […]
ComScore’s partnership with Google, which integrates the former’s Validated Campaign Essentials (vCE) measurement into the latter’s DoubleClick products, has come out of beta. The partnership was first revealed in February 2014. During a Q2 earnings call Tuesday, comScore CEO Serge Matta noted that “vCE is the first independent measurement system to be directly integrated into Google […]
French performance marketing company Criteo turned in a solid second quarter, growing its revenue ex-TAC by 65% to €110 million (US$120 million), up from €67 million (US$73 million) last year. Criteo continued its client growth streak, adding 730 net new advertiser clients in the last quarter to total about 8,500. It claims those clients are spending more, too, resulting […]
Carriers are looking for additional sources of cash (see the AOL/Verizon merger), and zeotap, a Berlin-based platform that helps mobile network operators monetize their data, is angling to capitalize on that need. To do that, the company will use the majority of its $6 million in Series A, announced Tuesday, to fund international expansion into […]
Sonobi, an ad tech company serving both publishers and agencies, has raised $10.4 million in Series A funding and made a few notable hires. Among the appointments is Tony Katsur, who joins as president. A former senior exec with Rubicon Project and CEO at Maxifier, Katsur said he was drawn to the company’s audience insights, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Aims High With Gemini The Journal’s Mike Shields reports that Yahoo’s proprietary ad-buying platform, Yahoo Gemini, is starting to turn heads. Yahoo has been beefing up its targeting capabilities since debuting Gemini in February and hopes its focus on mobile will help its […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jose Cebrian, vice president and general manager of email and mobile messaging at Merkle. Data-driven marketing has multiple meanings. In the traditional definition, marketers use data to drive their decisions. […]
Charlene Li, CEO of Altimeter Group, will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. For digital advertisers, emerging channels present new inroads to consumers, but new challenges accompany those budding opportunities. “Clients have limited time, they have limited budgets […]
For German TV provider ProSieben, programmatic video and original content are among its top investment priorities. In acquiring programmatic video platform Smartstream.tv last Wednesday, and by purchasing a majority stake in YouTube multichannel network Collective Digital Studio in early July, ProSieben joins European media giant like RTL Group and Sky, which are also testing North […]
Publishers seeking to create more competition and access for programmatic buyers have embraced header bidding over the past year. AppNexus first brought header bidding technology to market in 2009, back when RTB first started, but not many of its customers used it. Now it’s seeing increased demand from publishers adding its header bidding (or pre-bid) […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Conventional wisdom and recent history suggest that targeting trumps context. But what if this is based on a false success metric? One of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Niches WPP teamed up with with US buyout firm Providence Equity Partners to acquire sports marketing firm Chime Communications for $584 million. “WPP needs to build its position in the sports market and therefore this is a strategic asset,” said Simon Davies, analyst […]
First Facebook bought TheFind. Then Twitter grabbed TellApart. Now Yahoo wants a piece of the ecommerce pie. The company revealed late Friday its acquisition of Polyvore, a social shopping site founded in 2007 by former Yahoo engineer Pasha Sadri. Terms of the deal were not disclosed. Although it preceded Pinterest by three years, Polyvore’s audience […]
Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative strategy arm and ad lab under mobile ad platform Opera Mediaworks, consults with a brand or an agency on a mobile campaign, developing the right creative is the big thing – especially when […]
After launching programmatic print in February, Time Inc. on Friday unveiled a new phase of the sales initiative. It adds 12 audience categories to the original half dozen. Media planners can purchase new audience segments across 18 of Time Inc.’s US brands, including sport enthusiasts, travelers, fashion followers, moms and foodies. By doing so they […]
Media quality verification company Integral Ad Science revealed Friday a new $67 million investment. The round is a mix of debt and equity financing, which CEO Scott Knoll described as an “optimal” blend for the 6-year-old company. Knoll also said the company’s revenue will surpass $100 million this year. The company had raised about $49.8 […]
Ad tech partnerships are fast and frequent, as vendors move to establish a presence in disciplines where they were formerly lacking, or to bolster their inventory pool. Certainly, these integrations are easier with the emergence of standards like openRTB, but there’s still more to it. “Now that everyone can support openRTB, you have to do […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Anderman, president of sales, marketing and operations at Thrillist. Everyone talks about branded content nowadays, such as custom, sponsored, native and native programmatic (talk about an oxymoron). The IAB even defined one of […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
