Although Apple’s App Store is seven years old and has a worthy competitor in Google’s Play Store, the app store search and discovery ecosystem is stagnant, say many app store optimization (ASO) platforms. “When we look at the landscape, we see it like the early days of Internet, when search and discovery were a mess,” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allen Mason, vice president of strategy at 84.51°. On a recent drive home, I wondered how data would define my family vs. the roughly 50 families that live in my […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blank Canvas Horizon Media and Innocean Worldwide over the weekend launched an agency (or “media agency network”) called Canvas Worldwide, which beginning Jan. 1 will get in the driver’s seat of the Hyundai Motor Group’s $700 million US account. Horizon CEO Bill Koenigsberg alluded […]
The CEOs of Tapad, Drawbridge and 4INFO will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. It would seem that Facebook, Google and a very short list of others with access to login data at scale have cross-device cinched. But […]
Turner Broadcasting acquired a majority stake in live video-streaming platform iStreamPlanet on Friday, which the company hopes will boost its over-the-top and live-streamed video offerings. Although iStream will remain as a standalone company with its own board of directors, Turner Broadcasting CTO Jeremy Legg said the acquisition will help the broadcaster migrate its core video […]
LifeZette, a lifestyle site created by conservative pundit Laura Ingraham, launched in April and is quickly scaling up its video production. Moving fast will allow the fledgling site to grab some of the projected $1 billion in digital ad spend for the 2016 election. Ten percent of that spend will go to online video, according […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Opher Kahane, co-founder and CEO at Origami Logic. Not too long ago, marketing circles were abuzz with the looming death of creative Don Draper-types. With the surge in programmatic advertising, […]
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mark Keeney, vice president of marketing at Ritani. When startups pass that critical inflection point from proof of concept to the scaling phase, TV is not often thought of as a potential advertising channel. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. So Watchable Sources tell Business Insider that Comcast plans to launch a video platform in the coming weeks. The platform is called Watchable for now, and will host content from digital publishers like Vox, BuzzFeed, AwesomenessTV, The Onion, Mic, Vice and NBC Sports. The […]
In his four years as Havas NA’s SVP of marketing analytics and data consulting, Leon Barsoumian has worked to marry programmatic and analytics. From a programmatic standpoint, the French holding company has two key offerings, Affiperf and Artemis. In 2010, Havas debuted Affiperf, a global trading desk that Havas calls a “Meta DSP” and is […]
“Premium video” is Google’s code for “brand budgets.” Its decision to remove YouTube inventory from the DoubleClick Ad Exchange (AdX) by the end of the year is one more way it hopes to clinch a piece of TV’s $70 billion portion of the overall brand budget. Platform providers were understandably upset when Google revealed the […]
There are myriad reasons why location data can be defective – and fraud is just one small piece of that growing problem. Growing because the lack of industry standards around the collection and use of location data leads to a fair amount of misunderstanding, unintentional discrepancies and widespread inaccuracy. “Location fraud is the easy part,” said […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The digital ad industry spent much of the past 10 years working on ways to improve its ability to target and isolate audiences online. We now […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, CEO at Encore Media Metrics. First, here’s the good news: Mobile will be the freight train that drives the media industry. Now, the bad news: The lack of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Upwardly Mobile Global mobile ad revenues hit $31.9 billion in 2014, according to the IAB, IAB Europe and IHS. And mobile display hit an all-time high of $15.1 billion (overtaking search for the first time). “These numbers have been underpinned by the industry coming […]
Sarah Sluis and Ryan Joe contributed. NBCUniversal’s $200 million investment in Vox Media and its expected (though unconfirmed) $200 million investment in BuzzFeed isn’t the big broadcaster’s first date with a digital publisher. It had a disastrous marriage with top women’s lifestyle publisher iVillage, which it acquired for $600 million in 2006 and eventually merged into […]
“10 Reasons Why You Should…”-type content is usually 10 reasons why you shouldn’t – and don’t. “Content that works is content that enraptures an audience and that means being story-driven,” said Alex Gold, co-founder of Buzzstarter, a programmatic content distribution platform based out of Silicon Valley whose clients include Dove, Yahoo, Axe, Degree, Campbell’s, Absolut Vodka […]
Technology is advancing so rapidly that industries have little time to update their privacy policies to comply with social norms, regulations and legislation, said Trevor Hughes, president and CEO of the International Association for Privacy Professionals (IAPP). Rapid technological development leads to what Hughes calls a public policy gap, where the leading edge of technology […]
Cox Media Group’s sell-side platform Videa is sinking more hooks into buy- and sell-side systems. Released earlier this year, Videa has since drummed up strategic partnerships with Gannett, Raycom and Media General on the local broadcaster side. That’s in addition to agency alliances with Carat and Amplifi and demand-side deals with Mediaocean and Videology. Now […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief operating officer and chief financial officer at GumGum. Being viewable and being seen are not the same. Yet today’s engagement measurement metrics do not take this key […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. I’m currently working on a new piece of research focused on how marketers distribute the content they create. Content marketing is agrowing focus for many marketers, so the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On-Site Shopping Want to promote a product on Amazon.com that sells on a different ecommerce site? By Oct. 31 you’ll be out of luck, because Amazon is going to end that offering, aka its “Product Ads.” The Wall Street Journal speculates the move is […]
Sizmek has gone through some seismic changes to its sales staff and some of its product offerings. So despite a 9% YoY decline in Q2 revenue to $40.2 million, CEO Neil Nguyen’s word to investors during Sizmek’s earnings call Wednesday was: “Look for efforts to match our results in the second half of the year and even more […]
Despite Alibaba’s 28% revenue growth to $3.2 billion in Q1, the Chinese ecommerce giant experienced its slowest growth rate in sales over the last three years. This stall might be partially attributed to growing pains as Chinese consumers move from desktop to mobile. Alibaba’s total gross merchandise volume rose 34% to $108 billion (compared to […]
Cox Media Group’s libertarian startup site Rare recently won a showdown with old media. After Steven Tyler released his country music video on “Good Morning America,” where it got some traction, Rare linked to the video and generated 10 times the impressions: It drove 2.5 million page views in 48 hours, with an average time spent […]
Deep linking is handy if a user already has the app in question installed. If not, the conversion rate is far from impressive. It’s an issue deep-linking company Branch is looking to solve with the launch of Deepviews, a tool that automatically replicates in-app content in the form of a mobile web page, as opposed […]
The executives in this story will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. It’s still unclear how effective mobile advertising can be, despite its explosive growth. For instance, mobile passed desktop in terms of user content consumption in early 2014, but still […]
Publishers Clearing House (PCH) and Liquid, its digital advertising arm, are on an ad tech tear. Less than a year after buying mobile programmatic company Plethora in December, PCH has snapped up marketing automation company CommandIQ. Liquid, then called Liquid Wireless, was itself acquired by PCH in 2012 as part of Publishers Clearing House’s efforts […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oleg Korenfeld, senior vice president of ad tech and platforms at Mediavest USA. It may sound simplistic, but what is the most expensive thing marketers pay for? It’s not the […]
