Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Blockalypse The Randall Rothenberg “calm down about ad blockers” media tour continues, this time with a column at Ad Age (following up on Monday’s WSJ Q&A, where he also referred to ad blocking as “the latest crisis du jour”). In a scathing piece, […]
In the world of independent, third-party measurement, Symphony Advanced Media (SAM) is David and Nielsen is Goliath. But the San Francisco-based media measurement and research firm is looking to take on incumbents like Nielsen and comScore with Tuesday’s launch of cross-screen measurement tool VideoPulse. A+E, Viacom, NBC and Warner Brothers’ Media Research and Insights are […]
Some luxury automakers that advertise on Bloomberg Media’s properties can drive better business outcomes if they spend more on its radio and digital channels and slightly less on print. To help advertisers best manage their media mix across its portfolio of TV, radio, digital and print channels, Bloomberg Media partnered with MarketShare, a media attribution […]
Former Google and BrightRoll exec Bruce Falck has joined Turn as CEO, the company revealed Tuesday. Most recently, Falck was COO of video marketplace BrightRoll, which Yahoo acquired last fall. Prior to that, he spent eight years at Google, where he was instrumental in expanding the Google Display Network and DoubleClick businesses. His transition to […]
Flashtalking is on a quest to become what company CEO John Nardone calls a “single point of truth.” It’s why the NYC-based ad server decided to buy Device[9], a small cross-device recognition company located in Hamburg, Germany. The acquisition, announced Tuesday, was a mostly stock deal. Nardone declined to share the sale price. At its […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Marketers have always craved access to quality audience at scale. That was once as easy as scheduling buys on the top […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nothing To See Here, Folks With Advertising Week around the corner and ad blocking seizing the public’s attention, IAB CEO Randall Rothenberg is trying to contain the circus. In a Q&A with Mike Shields of The Wall Street Journal, Rothenberg cautions that ad blocking […]
Once again, a private equity firm has bought a majority stake in a marketing tech company. Email marketing solutions provider StrongView will get a strategic growth investment from private equity firm HGGC. The deal is expected to close in 30 days, and financial terms weren’t announced. Read the release. HGGC has a solid background in […]
Marketers want integrated analytics solutions – a trend clearly demonstrated by the diversity of the players populating Gartner’s most recent “Magic Quadrant for Digital Marketing Analytics,” released Monday. Adobe unsurprisingly took the lead, with SAS and Google trailing right behind. But in a sign of where the market is headed, attribution companies like Visual IQ also […]
Global media powerhouse Carat has lowered its 2015 global ad spending forecast from 4.6% to 4.0%, reaching $529 billion, in the wake of a similar ad sector demotion from rival agency group Zenith Optimedia. “That’s the new normal [for growth],” said Jonathan Barnard, Zenith’s UK-based head of forecasting. Barnard cited volatility in the eurozone, slowdowns […]
Pandora knows sound. Now the music streaming service is experimenting with sight and motion in its quest for new users – and mobile is the central battleground. More than three-quarters of Pandora’s roughly 80 million monthly active users listen on mobile. “We want to acquire and engage high-quality listeners – aka users who actively use the app […]
Imagine adorning a Crest branding video with a custom call-to-action that tells the viewer she can buy the toothpaste on sale at a local Target or Walmart for $3.99. To achieve this, Tegna-owned companies PointRoll and ShopLocal are combining their capabilities under a new entity called Cofactor. If the name Tegna sounds unfamiliar, that’s because […]
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jon Heller, co-founder and co-CEO at FreeWheel. Ask five people to define programmatic and you’ll get seven different answers. Some answers make sense for display, some make sense for the premium video ecosystem and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Scharf, senior manager of display media operations and analytics at Adobe. What’s the secret to more effective retargeting? You might say brilliant creative, predictive modeling or segmented data. True, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Is The Sun Rising Or Setting On Agencies? Writing for Media Village, MediaLink founder Michael Kassan gives his guess at what’s to come of creative, media and tech agencies as their long-established roles become ever more juxtaposed with technology. Kassan writes, “My money is […]
Citing a guilty conscience, the developer behind the ad blocking app that shot to the top of the iOS 9 charts has pulled his creation off the App Store shelves. Marco Arment, who cofounded Tumblr and created Instapaper before dabbling in ad blocking, said he ultimately couldn’t endorse an app that blocked ads en masse. Arment’s […]
Upstart publishing platform The Odyssey is reminiscent of fellow “platishers” like Medium, Thought Catalog and Slant News. Its twist is to cultivate pods of writers who create content for their own communities. By harnessing interest about local events, The Odyssey hopes to attract a millennial audience and the advertisers that want to reach that audience. […]
As agencies face increasing pressure to produce more content with shrinking budgets, some are streamlining production with in-house capabilities. At least, that’s what WPP had in mind when in 2009 it partnered with Hogarth Worldwide, a global marketing implementation firm. As a sister organization to WPP, Hogarth acts as a production and global distribution resource […]
The marketing clouds were heavy with ad tech this week. On Wednesday, Adobe uncorked its self-serve programmatic platform. On Thursday, MediaMath and Oracle hooked up. And of course, Salesforce is concluding its annual Dreamforce blowout, where Scott McCorkle, CEO of its Marketing Cloud, laid out to AdExchanger how the CRM giant thinks about ad tech. […]
Twitter’s comms chief, Gabriel Stricker, departed suddenly in July, and now more execs will likely follow. A key marketing figure is already job prospecting, sources say. Bottom line: If Twitter doesn’t find a permanent chief executive quickly it risks a flight of talent within its marketing organization. And it’s not at all clear how much longer […]
Rob Norman, GroupM’s global chief digital officer, foresees a future without fragmentation. He also expects more walled gardens, although “walled” won’t necessarily mean “closed.” Speaking on Thursday at DMEXCO in Germany, Norman outlined how agencies and advertisers will adapt to the rise of a handful of major consumer platforms and applications. “When you think about […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Blocking Is But A Stage Apple’s momentous ad-blocking move and any publisher carnage it creates are mere “collateral damage” in a greater war between Silicon Valley’s titans (Google, Facebook and Apple), writes The Verge’s Nilay Patel. Apple’s new iOS 9 release has been […]
Altice continued a string of acquisitions on Thursday when the Amsterdam-based telecommunications giant announced that it would buy Cablevision for $17.7 billion. The Cablevision sale comes six months after Altice’s first move into the US market, when the company bought Suddenlink Communications, a regional cable operator based in St. Louis, for $9.1 billion. Altice has […]
Mobile ad blocking is a disaster for the ad industry. Content blocking is not the harbinger of advertising doom that some speculate it is. So, which is it? If the adoption numbers for mobile content blocking apps the day after Apple’s iOS 9 release on Wednesday are any indication, skeptics might have to change their […]
Ad tech company MediaMath has integrated with Oracle Marketing Cloud’s email marketing systems, specifically Oracle’s B2B solution Eloqua and the B2C solution Responsys, the companies revealed Thursday. The ad tech integration is the first of its kind for Oracle, said Alex Hooshmand, Oracle’s VP of product. Typically, clients log into the Oracle data-management platform (formerly […]
Brands are on the constant hunt for engaged audiences. It’s why they attend upfronts for television, NewFronts for digital, future fronts for programmatic, podcast upfronts for audio – and, now, AppFronts for apps. General Electric hosted its first AppFronts on Tuesday in New York City, gathering together an audience of brands and agencies for an event […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Mike Zeman, director of global programmatic marketing at Netflix. Imagine you’ve walked into a convenience store to buy some milk. The cashier says, “That’ll be $5.” You hand him a $5 bill, only to be told, “I’m […]
Remember when Facebook said it wouldn’t allow independent viewability verification on its properties? And remember when WPP’s GroupM agencies Unilever, Kellogg and others were extremely displeased with that proposition and said they would curtail spending on platforms, including Facebook and YouTube, where third-party viewability tags weren’t welcome? Well, Facebook announced Thursday that it’s planning to […]
At Salesforce’s annual Dreamforce celebration, Rick Ruskin, who heads marketing and product management for General Motors’ OnStar service, sits in a parked Buick that’s serving as a makeshift conference room. He points to his phone, where there are offers from Best Buy and Audiobooks.com. “These two spots here are like Google AdWords, where people are […]
