Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Hole In Your Pocket Networks of smartphone apps have been tracking user locations every three minutes, even when the app isn’t in use. Elizabeth Dwoskin of The Wall Street Journal reports on one mobile data provider, Factual, that is using those location streams […]
Mozilla’s decision to bail on its brief romance with its advertising products caught many insiders by surprise. The company said Monday it would end its sponsored tile offering, which it had released November 2014. Adzerk CEO James Avery, who was involved in briefings earlier this year meant to set the stage for Mozilla’s foray into […]
As revenue from big agencies fizzles, ad network Collective is trimming down on staff and shoring up its technology investment. The company has split into two independent operating units, one focused on tech and the other on media services. Collective also laid off 50 employees across the US this week as part of a 20% […]
Programmatic email platform LiveIntent has acquired Mojn, a Copenhagen-based data onboarding company, following LiveIntent’s recent acquisition of the European recommendation engine AVARI. Terms were undisclosed. All 12 of Mojn’s employees, a majority of whom are data scientists, will join LiveIntent, said Matt Keiser, LiveIntent’s founder and CEO. The acquisition will support LiveIntent’s international expansion, an […]
Twitter on Thursday made its first attempt to capitalize on its logged-out audience with the launch of a private beta test program with select advertisers in the US, UK, Japan and Australia to target promoted tweets and promoted videos at users who aren’t logged into Twitter. As of Q3 2015, Twitter had around 320 million […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lior Eldan, co-founder and chief operating officer at Moburst. Everyone in marketing, especially mobile marketing, knows attention is scarce. With attention spans getting shorter, the challenge of boosting retention and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Goes To The Light Will Yahoo’s reversal of its planned Alibaba spinoff, announced Wednesday, have the desired effect on its core media and advertising business? That is to say, will it raise the valuation of that business above effectively zero? Marissa Mayer told […]
Shoppable video is still a novel concept, despite the industry’s efforts to move it into the mainstream (with Google launching shoppable video on YouTube being the most recent example). But NBCUniversal’s Bravo TV still sees the value of shoppable video. The network wanted to expand its digital business and encourage fans to return to its properties on […]
Advertisers in India have become addicted to cheap clicks. “But it shouldn’t just about installs. It should be someone actually converting inside an app,” said Deepak Abbot, head of mobile growth at Times Internet, the digital product arm of Indian media titan Times India Group. Times Internet houses a host of apps that run the […]
Tribune Media will sink $25 million into Dose Media, a content company founded by 28-year-old media entrepreneur Emerson Spartz, who founded legendary Harry Potter fan site MuggleNet when he was 12 years old. Dose Media, which publishes Dose.com and OMGFacts.com, will use funds from the Series B round to start its sales outreach to brands […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Casey Saran, senior vice president of publisher products at Yieldmo. Since its inception in 2009, real-time bidding (RTB) has been a total game changer, accounting for approximately 50% of digital […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. In just the last few years we’ve seen amazing progress on lesbian, gay, bisexual, transgender and queer (LGBTQ) rights and more acceptance for the LGBTQ community in society […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Arrgh Blocking A bunch of brands and agencies have thrown their weight behind the Trustworthy Accountability Group’s (TAG) plan to avoid advertising on pirated media. Backers include Allstate, Amex, Johnson & Johnson, Kellogg’s, MillerCoors NBCU and Unilever, plus agencies like MediaCom, MediaVest and Mindshare. […]
Sell-side platform PubMatic has dismissed more than 100 employees, AdExchanger has confirmed. The layoffs, affecting 20% of the company’s global staff, follow an 8% reduction in October. The combined cuts have reduced PubMatic’s workforce from 600 to about 450. Additionally the company lost two key leaders on the publisher and demand side: Evan Adlman, VP of publisher […]
Consumers don’t want to see repurposed 30-second TV spots in their social feeds, which is why a number of brands and their agencies are investing in content tailored for Instagram. In September, Instagram’s 400 million users began seeing more ads as the image-centric platform turned on 30-second video ads, as well as landscape ads, which […]
When it comes to driving traffic for publishers, Facebook is king. Publishers receive 90% of their traffic from the social network, according to social analytics firm SimpleReach. But what about Pinterest? While the site crossed 100 million monthly active users (MAUs) this year, that’s a fraction of Facebook’s 1.5 billion MAUs, and trails behind Instagram’s […]
Square may be a unicorn – but it’s got its eye on the little guy. “We’re leveling the playing field,” said Kevin Burke, former Visa CMO and now head of acquisition at Square, which completed its long-awaited IPO in mid-November. “We’re helping small businesses close the loop.” Integrating online and offline has long been the […]
“AdExchanger Politics” is a new weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Mitch Dunn, senior vice president at Empower MediaMarketing. Facebook as marketers know it is about to change, and we have super PACs to thank. Due to the increasing prominence of super PACs, political fundraising is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dwight Ringdahl, senior vice president of technology at RhythmOne. The digital advertising industry is trying to clean up its act, waging a war against fraud on multiple fronts. Efforts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Earthquake Largest US advertiser Procter & Gamble has finalized its first media-spending shift in almost 20 years, and it’s a doozy. Omnicom has taken over the majority of P&G’s budget (with Carat swiping a third and the incumbent, Starcom MediaVest, retaining some brands). […]
For the first time outside of a recession, linear TV ad spend has stopped growing, according to global ad revenue updates by MAGNA Global and ZenithOptimedia, both released Monday. While national TV ad sales grew .3% to $42 billion in 2015, MAGNA predicted it will decrease by .3% in 2016. ZenithOptimedia’s Advertising Expenditures Forecast also […]
“If I didn’t work for the Guardian, I would block ads,” said Guardian US CEO Eamonn Store. He’s fed up with the poor-quality ads that slip through on the Guardian and other trusted sites. As an avid reader of the Guardian, he sees ads for loan sharks and other unsavory ventures slip through frequently, leading […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Naeger, executive vice president of strategy and analytics for Merkle’s Digital Agency Group. Yes, I am saying that it is what they deliver that matters, and that delivering it – […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Back in 2004, I got into a discussion with a client about the meaning of click-through rate (CTR) as a digital display metric. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In A Moment, Maybe Twitter is asking top dollar from sponsors on its new Moments channel, which is a curated capsule of tweets, videos, photos and media surrounding a live event or news item, Digiday reports. It’s had some early adopters, including Starbucks, REI […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Gernert, CEO at Resonate. Over the past decade, digital marketers have relied on quantity-based measurement as a proxy for campaign performance. The volume of impressions, clicks and likes signifies […]
If you’re a large brand and you want 10 million guaranteed impressions, you’re not going to find it in episodic TV – yet. Adobe and Videology, through new over-the-top video ad sales and the yield management system Adobe Primetime TV Media Management, hope to solve this problem. The solution was released Tuesday during Videonuze’s programmatic […]
Buenos Aires-based game studio Etermax is a rare creature in the app development world. “We don’t focus on user acquisition,” said CEO and founder Maximo Cavazzani. It’s quite a statement considering that Etermax is the developer responsible for quiz app Trivia Crack, which was the most downloaded app in the App Store in late 2014. […]
For most brands, the holiday season is a discount deluge. Not so much for high-end sports and eyewear maker Oakley. “We’re not a highly promotional brand,” said Krysta Brown, the company’s director of online marketing. Oakley might participate in seasonal promotions so long as they’re “brand right” and don’t undermine its messaging around premium, high-quality […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. Talk to some premium digital publishers these days and you will likely get a heavy dose of fear and loathing. You’ll hear how the business […]
