Magazine publishers need Snapchat, but Snapchat needs them, too. That may be one reason why Evan Spiegel, Snapchat’s relatively press-shy CEO, appeared Monday at the American Magazine Media Conference in New York to discuss the origins of Discover and his plans to monetize the platform. Discover, Snapchat’s video magazine product, was created to “remove as […]
Header bidding has been such a runaway hit for publishers that it’s required the development of a new technology to manage all the partners they want to add. What seems a small change – the addition of a wrapper that organizes buyers as they enter the ad server – further solidifies header bidding’s place […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Push Comes To Shove Yesterday’s Iowa caucuses mean every journalist everywhere must find a political angle. Dr. Ben Carson’s campaign was preparing “for a complete domination of mobile in Iowa,” said Ken Dawson, who runs the campaign’s digital marketing, per The Wall Street Journal. […]
Google had a strong showing in Q4, its first quarter airing results under an entirely new segment-based reporting structure. Google’s holding company Alphabet reported $21.3 billion in Q4 2015 revenue, an 18% increase YoY. Google itself saw $21.2 billion in quarterly revenue (an 18% YoY increase) and $74.5 billion for FY 2015. Read the release. Breaking down the […]
When IBM revealed Friday it had closed its deal (financial terms weren’t disclosed) for The Weather Co.’s product and tech business, it began setting expectations on how those assets will be used. There are two things to consider. First, The Weather Co. has digital publications that sell advertising. Second, it sits on a massive front […]
ComScore and Rentrak have completed their merger, cinching a deal aimed at establishing new multiscreen currencies to rival TV ratings incumbent Nielsen. The all-stock deal was originally valued at $732 million based on market prices at the time the deal was announced in September. The merger, which gained shareholder approvals late Friday, represented $767.7 million in final deal value, […]
Twitter seems to be having a little trouble on the turnaround front – but that doesn’t mean it’s for the birds. “When I talk to agency and buy-side contacts, they recognize the value of Twitter and that the real-time nature of the platform is unique,” said Dan Salmon, managing director of BMO Capital Markets. “But the […]
[pullquote][/pullquote]Telcos continue to be big ad tech acquirers. Norwegian mobile carrier Telenor on Monday snapped up cross-device company Tapad for $360 million. Tapad is one of the two largest cross-device vendors in the space; Drawbridge is the other. It’s a move somewhat reminiscent of the AOL/Verizon deal, but with more global scale, said Tapad CEO […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Josh Speyer, CEO at AerServ. By now you’ve seen the headlines. Video viewers are shifting from TV and desktop to devices, making mobile video the fastest-growing digital advertising medium. And yet it remains to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Albert Luk, VP of operations and general counsel at Jumbleberry. FTC Commissioner Julie Brill recently urged the ad industry to abide by regulations related to cross-device data collection and native […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get The Message “Clearly messaging apps are where social media is going next, and we and other publishers need to figure them out,” says Tom Standage, deputy editor of The Economist, in an interview with Laura Hazard Owen of Nieman Labs. The Economist already […]
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (the 4A’s) are divided over how to shed light on issues of transparency and agency rebates. The two trade groups – the ANA representing brands and the 4A’s representing agencies – collaborated last spring by forming a working group of about 15 […]
Automated guaranteed will color direct deals in TV in a big way, not just in digital, predicts Scott Braley, GM of programmatic at Telstra-owned video platform Ooyala. While traditional TV teams are accustomed to buying on a reserved basis, automated guaranteed deals could diversify the direct orders process. Broadcasters could subsequently gain more flexibility around […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Karima Zmerli, VP of digital audience management and data management platform (DMP) solution lead at Merkle. With the evolution of digital targeting comes the rise of addressable targeting platforms, which […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO at Index Exchange. When yield optimization strategies for publishers come up, real-time bidding and advertising automation technologies are the first things that come to mind. And rightfully so, because […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platform Alliance! During Alliance Data Systems’ (ADS) Q4 earnings call (read the release), CEO Ed Heffernan described the company’s end game: Building a series of platforms to capture the purchase data of consumers. While ADS – parent company of Epsilon/Conversant – is currently a […]
To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount of 10,000 employees. That changed Thursday when IBM iX – not to be confused with IBM’s consulting unit Global Services – revealed its first-ever acquisition: the digital/creative agency Resource/Ammirati, which has 300 […]
Walled gardens – everybody’s got ’em. In the US and most of Europe, it’s the usual suspects. In China, it’s what the cognoscenti refer to as the “BAT” companies: Baidu (think Google), Alibaba (think Amazon) and Tencent (think Facebook). And it makes cross-device quite the challenge. Although the BAT companies “all have cross-device applications which […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Davenport, senior director of analytics at The Trade Desk. Ad tech can be an echo chamber. Only a small number of media outlets cover our industry, largely because it’s […]
Remember 2008, when the App Store was full of fart apps? That’s not the sort of inauspicious start Apple has in mind for Apple TV. “Sure, you’ll get lots of weird stuff at the beginning – the Fireplace app was the most popular Apple TV app over the holidays – but we’re going to see […]
Cardlytics, which, in its first iteration, fueled card-linked offers for banks and financial services firms, is opening up new ways to monetize around the private bank channel. The company, which sits on transactional data spanning 109 million accounts in the US alone, is eyeing longer-term deals with agency holding groups. It’s also beefing up demand […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris Altchek, CEO at Mic. Digital video consumption habits have rapidly evolved over the last five years. Viewers have transitioned from spending 100% of their time on traditional cable to consuming content on mobile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ready, Set-Top, Go! FCC Chairman Tom Wheeler is expected to put forward a proposal “aimed at lowering bills for cable viewers and providing more access to Internet-based programming,” writes John McKinnon of The Wall Street Journal. Cable and telco companies (and anybody else with […]
Watch out YouTube. Facebook is coming for your video ad honeypot. In his first week back in the saddle after the birth of his daughter Maxima, CEO Mark Zuckerberg told investors on the company’s Q4 earnings call that Facebook will explore the launch of a video-specific property, possibly an app that would compete with Google […]
When many creative agencies failed to pivot into mobile, tech and media companies converged on their own solutions. “Creative agencies were disinterested in making experiences for mobile,” said James Chandler, mobile director for the GroupM agency Mindshare. After all, app-oriented mobile campaigns aren’t built around flashy art or high-production videos. While this mentality frustrated him […]
Wikia unveiled a new property called Fandom this week at the IAB Annual Leadership Meeting in Palm Desert, Calif. The slick-looking site features news articles contributed by readers, as well as bite-size stories designed for social sharing. CEO Craig Palmer described it as “a one-stop shop if you’re a fan of pop culture.” Behind the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, founder and CEO at MediaWallah. I’ve noticed a recurring sentiment in recent conversations with several large advertisers: “I don’t want to leverage a walled garden but there doesn’t […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Triscari, CEO of Labmatik. Last year we saw material interest around top-of-waterfall solutions. This story continued simmering in 2016 with a thoughtful post by Jed Nahum comparing the two primary approaches, programmatic direct and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Birds Of A Feather Re/code’s Peter Kafka reports that Twitter stopped showing ads to certain power users as a way to keep them engaged. The move surfaces some questions, like: Why has Twitter been sacrificing core user experience for (yet unrealized) user growth? Kafka […]
