Impressions don’t impress – “Attention is the key, not just being on the screen,” said Moat CEO and co-founder Jonah Goodhart at an event Wednesday about time-based metrics hosted by Parsec (formerly Sled Mobile). That’s part of why advertisers buy TV – it’s a viewable playground for branding. But viewability, after all, is just a baseline for just […]
Google is cracking open the gates on its AdWords demand. Its giant pool of search buyers will be able to dip into other exchanges when they need to find a user for retargeting campaigns. The move was buried in a blog post about mobile innovation Tuesday. The change makes Google far more open, benefiting buyers, […]
While still in its infancy, CafeMedia’s three-month-old platform for millennial women, Revelist, is already exploring opportunities for further monetization. Now at 1 million monthly unique visitors and 76 million video views, the publisher, which embeds “body positivity” into all content across multiple verticals like beauty, entertainment, news and politics, has attracted large advertisers like P&G […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t seeing significant traction, said Verizon CEO Lowell McAdam at a JP Morgan telco event this week. “We believe Go90 will be hard-pressed to mount a meaningful challenge to mobile video and social […]
Ari Bluman, a highly-regarded digital media exec whose passion was only rivaled by his bluntness, has passed away after a long fight with cancer. He was 44. To those who knew him, Bluman was a “man of conviction” who “lived his beliefs” and practiced “radical candor” in order to “improve the industry he loved and […]
The long-rumored demise of Facebook’s desktop FBX will finally arrive. The social media giant will shut off its desktop retargeting tool Nov. 1. Partners buying through the FBX API will have to use a different one, said Matt Idema, Facebook’s VP of product monetization. Current partners include AppNexus, Criteo, AdRoll and MediaMath, among others. “FBX […]
Jed Hartman, the CRO of the Washington Post, knows that a focus on user experience can also conflict with a publisher’s ability to drive revenue “Our owner Jeff Bezos focuses relentlessly on the consumer,” Hartman said during a publisher panel at AdExchanger’s Clean Ads conference on Tuesday. “It’s UX-first, which is a challenge for me […]
The dander was up at AdExchanger’s Clean Ads IO in New York on Tuesday as the CEOs of two ad blockers engaged in a contentious debate with two prominent adversaries about the rock-and-hard-place situation publishers presently find themselves in. “It might be ironic that an ad blocker can really play a very important role in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gil Resh, co-founder and chief product officer at Stands. Advertisers throw away a lot of money every year. Fraud is responsible for the largest share of the waste in the […]
One Kings Lane, the home furnishings and décor e-tailer, puts a lot of time and money into its blog. With home tours of celebrities and tips from professional designers, the content evokes luxe shelter magazines. Plus, there are shoppable links within each post. While the content team used to promote the posts, the rise of […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Evan Burns, CEO at Odyssey. Engaging audiences with relevant content hinges on how publishers and platforms harness countless diverse viewpoints globally. This approach is essential in a climate where confidence in the media has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Badvertising Report “Video ads on programmatic exchanges – where there is less transparency – have Invalid Traffic (IVT) rates 4.5x direct buys,” according to comScore’s Q1 2016 advertising report. ComScore also finds about half of all ads “don’t have the opportunity to be seen.” The stat […]
Instagram announced Tuesday that it’s opening up its advertising Partner Program to a new category of member: media buyers. The program today is comprised of a set of about 50 vendors certified for Instagram’s ad tech, content marketing and community management services. Bringing media buying services into the fold is the natural next move for Instagram […]
In a nod to mobile’s growing importance for advertisers and its own bottom line, Google on Tuesday unveiled AdWords updates and local ad formats to help marketers execute mobile-focused ad campaigns. Advertisers can now connect more widely with Google Maps users and give consumers more information in their text ads. Google also gave manufacturers access to […]
A new Snapchat campaign from 20th Century Fox for “X-Men: Apocalypse” will drive awareness and ticket sales for the movie’s Friday premier. Snapchat has run plenty of branding-oriented campaigns, but this new effort is one of very few forays that include a direct-response component (in the form of a Fandango e-commerce call to action), a […]
It’s hard to scroll through Facebook without encountering some short-form video from NowThis (like Donald Trump “awkwardly sort of apologizing” to Fox News host Megyn Kelly) in your news feed, and the socially distributed media company wants it that way. Founded four years ago by BuzzFeed and HuffPo execs Ken Lerer and Eric Hippeau, NowThis […]
The Association of National Advertisers (ANA) filed comments with the Federal Communications Commission (FCC) on Monday that formalized its opposition to the FCC’s proposed set-top box rules. Under the proposed rules, companies such as Google and TiVo who manufacture their own set-top boxes could access content from multichannel video programming distributors (MVPDs) without having to […]
TV or digital? Birchbox is still making up its mind. The two aren’t mutually exclusive, of course, but the online beauty retailer has decided to press pause on its TV advertising efforts while it tests out the effectiveness of a targeted social-first brand campaign. “We turned off TV in February to make sure that we […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maciej Zawadziński, CEO at Clearcode. Control and security over customer data, especially personally identifiable information (PII), is a hot-button issue among advertising tech and marketing tech companies due to the […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. Perhaps you have heard the news – there is an election this year. Whether it’s from your Facebook feed being flooded with the hottest of hot […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Not Lovin’ It McDonald’s ongoing creative review bars agencies from turning a profit on base compensation, leaving them to operate at cost to achieve undefined targets, Adweek reports. That’s why WPP backed out of the review, which requires agencies to turn around their pitches in just […]
After decades of specializing in hardware and on-premise servers, IBM is emphasizing its new-wave agency IBM Interactive Experience (IBM iX), a mashup of design, systems integration, analytics and the Internet of Things, with billings in the billions. IBM iX made three digital, design and brand agency acquisitions in a single week this winter when it snapped […]
Publishers are still working out journalism on mobile devices. While basic responsive design is usually a given today, mobile article formats haven’t dramatically changed. Most innovation happens on platforms like Facebook Instant Articles and Snapchat Discover – not on owned-and-operated sites. Which is why Quartz’s app, a conversational news app launched in February, is a […]
The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year and a half of foundation and coalition building. The program allows members of the digital supply chain – buyers, sellers and third parties – to earn a seal in exchange for proving […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. Although it’s starting to become a well-worn aphorism, “data is the new oil” resonates more than ever. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Dwight Ringdahl, senior vice president of technology at RhythmOne. The Federal Communications Commission’s (FCC) proposal to open up the set-top cable box is about a lot of things. It’s about reducing costs and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Value Buys The Republican National Committee (RNC) has committed $150 million to reserve digital video ad space, Kate Kaye reports for Ad Age. Taken alongside a recent $35 million reserved buy from Hillary Clinton’s largest supporting super PAC, the money suggests digital media is bouncing back […]
The web gets surfed and apps get downloaded. That’s the way it generally works. But Android Instant Apps – the ability to stream apps without having to install them – changes the math on that equation. Google trotted out its new app regime at its I/O developers conference on Wednesday amongst other flashier fare – everything from […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Dempsey, senior director of mobile, Oracle Data Cloud, at Oracle. “Deterministic” isn’t the same as “true.” The industry has reduced cross-device accuracy to a single question: “How many of […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. With the rapid growth of header bidding, publishers are now employing many supply-side platforms (SSPs) and demand sources in their technology stack. This benefits publishers, […]
