“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds. There are countless arguments over the ethics and even definitions of “native ads,” especially as the lines between advertising and content blur. Native ads have […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Uncharted Territory “While the popularity of podcasts is on the rise, many big-name advertisers are still wary about committing,” writes Steven Perlberg at The Wall Street Journal. It’s a strange situation, with just a few publishers dominating listening activity and breakaway hits casting a […]
Google is less than two weeks away from releasing its Accelerated Mobile Pages (AMP) into the wild. The AMP program will move out of its test phase and begin displaying the mobile-optimized content pages in its search results before the end of the month, and possibly as early as next week, according to AdExchanger sources. […]
Yahoo’s bloodletting on Wednesday also included a number of advertising and sales-related roles, AdExchanger has learned. Yahoo is in the midst of executing a board-approved cost savings scheme that will see 15% of its workforce receive pink slips. The layoffs, the first round of which went down last week, continued Wednesday with the announcement of […]
Video ad spend is on the rise. Video supply, on the other hand: not so much. “Right now, video is mostly launched either in a pre-roll environment or on a social network, so there’s no scalable way to buy other video formats across the web,” said Vitaly Pecherskiy, COO of native advertising DSP StackAdapt. For […]
To help publishers manage multiple header bidding partners, OpenX created a server-to-server wrapper dubbed OpenX Meta, which it unveiled Thursday. The advantage of OpenX Meta is that it moves all the action – long, slow bid requests – off a publisher’s page and onto its server. From there, it can quickly ping all the other […]
Intel’s ambitious new brand strategy is no chip shot. Primarily known since the 1990s as “the computer inside,” the microprocessor manufacturer aims to break out of the box with a campaign that “stops focusing on where we are and starts focusing on why we are,” said Penny Baldwin, VP and GM of global brand management […]
Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction that by 2020 50% of its networks’ inventory would be sold on an audience basis, but noted high-touch sponsorships such as the NCAA Final Four basketball championship on TBS would always exist. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at PaperG. While leading a recent programmatic creative workshop, I asked attendees two key questions. Who knew if the work they were designing was for a programmatic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Skin In The Game A simple way for agencies to stay relevant is to invest in tech. “Putting some capital into startups makes good business sense because it can fuel product innovation for the agency or clients and open new lines of revenue,” writes […]
Average CPMs on the AppNexus platform rose sharply during the second half of 2015, from below 20 cents last summer to $1.60 by early fall, as invalid traffic was rejected under the company’s anti-fraud efforts. Meanwhile, volume fell off a cliff, with impression transactions plummeting more than 90% from December to September. The company released the data Wednesday […]
ComScore has struck a measurement deal with Twitter to enable a tagless integration to its digital audience delivery and analytics system, validated Campaign Essentials (vCE). The integration will take effect in Q2 and will give advertisers access to digital GRPs and reach and frequency metrics. These new reporting features will be available directly within Twitter’s […]
The New York Times’ two-year-old sponsored content initiative is an apparent success: T Brand Studio posted more than $30 million in revenue in 2015, double what it did in 2014. That $30 million was just a slice of the $197 million in digital revenue the company recorded last year. Much of the rest is what […]
Ad tech has long poached talent from agencies and publishers. But those with publishing backgrounds have been returning to the media world recently. Media companies are seeing an uptick in resumes from people with ad tech backgrounds. Plus, as companies have created programmatic roles, they’ve staffed them with people who have experience in the ad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Djamel Agaoua, senior vice president at Cheetah Mobile / Cheetah Ad Platform. Much of the mobile user’s organic behavior is based on using simple tools to accomplish daily tasks. It’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Cupid This could be a big year for Facebook’s branded video program, writes Ad Age’s Tim Peterson. The program, called Anthology, matches brands with publishers to produce Facebook video ads. Its split payment structure turned off marketers when it launched last year. “The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. After the Super Bowl, my family had this conversation: Wife to son: Did you watch the ads? Son: No. Wife: That’s half the fun. Son: […]
There’s an old ad industry saw that goes, “a little Procter & Gamble budget in everyone’s paycheck.” Well, now there’s a half billion less. The CPG giant told investors on the company’s earnings call in January that the company had succeeded in cutting $370 million in marketing costs in 2015, and that it expected to […]
The combination of content and commerce can be a complex cocktail to get just right. Alcohol delivery service Thirstie is experimenting to find the right mix. “It’s not that content to commerce is all that hard to do,” said Devaraj Southworth, CEO and co-founder of Thirstie and a former AmEx exec. “It’s just hard to […]
The extreme fragmentation of digital media is tougher on national political campaigns than on brand advertisers. Because political campaigns must fight for every vote (at least once the primaries are done), discrete audiences that a brand marketer might dismiss as too difficult or small are essential to the political advertiser. The 3% of American adults that still connect […]
The telco industry’s obsession with ad tech shows no sign of slowing down and Verizon’s corporate venture arm is the latest accelerant. Verizon Ventures has invested $5.5 million in Qualia, a company focused on mining intent data, and which recently merged with cross-device tool BlueCava. The Series B round included support from S3 Ventures. It’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google + Twitter Twitter’s head of US ad sales, Matt Derella, spoke with Digiday reporter Garett Sloane about an increasingly important engine of growth for the social media network: Google. Twitter is in beta with DoubleClick and a small brand roster to better demonstrate […]
Twentieth Century Fox’s new flick “Deadpool” shattered box office records over Valentine’s and President’s Day weekend, banking $135 million in the three days since its premiere. Although a popular Marvel comic (and actor Ryan Reynolds) certainly inspired that turnout, a week-long multiplatform activation from Viacom preceding the film’s launch helped generate awareness. Throughout the campaign’s […]
China is a market that gets people excited – a largely untapped potential audience of more than 1 billion people. It’s certainly one of the stated “strategic rationales” behind the recent $1.2 billion buyout offer that browser maker Opera received from a consortium of Chinese companies, including mobile game maker Kunlun and security software provider […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Snapchat, the mobile video, photo and chat app beloved by millennials, is having what some are calling its “Facebook moment” by attracting […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Goefron, managing director of account management and chief brand safety officer at GlassView Media. The banner ad has been decried and even its creator seems dubious about his invention, but let’s give this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lessons Of History Ad/Fin CEO Andrew Altersohn writes for MediaPost that programmatic must deal with its ad quality (i.e., fraud, viewability and brand safety) baggage once and for all. He quotes Tim Glocer, former CEO of Thomson Reuters, who says, “Over Reuters’ history, we […]
Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader, AdExchanger has learned. Eight-year Google product management exec Brad Bender, who oversees the Google Display Network (GDN), will now also oversee Google’s programmatic buying platform DoubleClick Bid Manager (DBM) and the ad server DoubleClick Campaign Manager (DCM). […]
Brands need to earn the right to advertise directly to the lesbian, gay, bisexual and transgender community. It’s a matter of credibility, said Albert Thompson, a digital strategist at multicultural marketing agency Walton Isaacson, in charge of the Lexus business. The car brand has a longstanding relationship with LGBT media company Q.Digital, the parent to […]
