Hearst doesn’t view itself a media company, but rather as a technology company. “We have been making a concerted effort to transform from a media company that used great technology to a technology company,” said Allen Duan, Hearst’s head of corporate technology. Hearst’s technology team builds tech for a world where content is distributed on […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Buyers talk about the need for access and transparency. Sellers talk about the power of header bidding technology. While the language may be […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. Whether you’re “with her” or want to “make America great again,” it’s impossible to ignore the fact that the 2016 presidential race is a game-changer. Not only in the nature of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ari Bluman’s Successor Susan Schiekofer will take on late advertising pioneer Ari Bluman’s role as GroupM’s head of digital investment. Schiekofer has big shoes to fill [AdExchanger coverage], but more than 20 years of digital experience within GroupM positions her well for the job. She previously […]
With major upfront negotiations winding down, Fox, NBC and ABC hope to emulate CBS’ strong showing, which reportedly saw CPM hikes in the low double digits and about 5% higher sales volume. Networks have the leverage this year to command higher prices because of the present scarcity, say buyers. National TV networks reported 19% more revenue […]
As proprietor and chef at Café Avalaun, a gluten-free restaurant just outside of Cleveland, Ohio, Brian Doyle would rather cook, bake and make crêpes than spend his life on marketing. “We don’t do a lot of traditional advertising because it’s expensive and it’s hard to know if you’re actually hitting your target audience,” said Doyle, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. The ad tech LUMAscape has long been contracting, but one categorical staple of the cluttered landscape is now in danger of disappearing entirely. The supply-side platform […]
It’s a tale of the haves and the have-nots. Deal values for mar tech are exploding, according to M&A activity surveys from Jordan Edmiston Group (JEGI) and Petsky Prunier, highlighting the first half of 2016. By contrast, ad tech, despite heavy consolidation speculation, is still in a slump. JEGI noted $13.3 billion in deal value […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Dobson, CEO at The Exchange Lab. Next month’s 2016 Summer Olympics in Rio de Janeiro will be the most connected games to date. For context, the 2014 Sochi Olympics […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eastern Frontiers Publicis Groupe inked a partnership with Tencent, the first deal of its kind between the Chinese search giant and a global agency network. [Read the release.] The deal will give Publicis access to Tencent’s “vast and rich online behavioral data, benefiting clients through improved […]
IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest influencers aren’t celebs with millions of followers, but music fans who write quality social media posts, said Chris Williams, iHeartMedia’s chief product officer. “If you can find the five or six Justin Bieber […]
If the content is good, the distribution – paid, earned or otherwise – nearly takes care of itself, said Anthony Ingham, global brand leader at W Hotels & Resorts. “We’ve steered away from peppering tactical ads in mass numbers across multiple channels,” Ingham said. “We start with the premise of trying to create the best content, and then […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham, founder and CEO at MonetizeMore. It’s clear that header bidding isn’t Google’s favorite ad tech innovation. The company claims header bidding slows down page speeds and reduces ad viewability because ads take […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Desaulniers, co-founder and president at Go2mobi. The mobile ad space is in transition. Mobile programmatic is exploding and global spend is at an all-time high. That has created a […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pains & Gains Procter & Gamble cut its total agency and ad production costs almost in half in the past two years, from $2 billion to just over $1 billion, but maintains it has upped creative standards in the process. “What we found, and I think […]
Another day, another digital media investment. This time, it’s Woven Digital – parent publisher to guy-oriented properties BroBible, Uproxx and HitFix. The company raised $18.5 million from WPP Ventures, money it will use to expand video production and content around verticals like sports, tech and gaming. Woven Digital got its start six years ago as […]
The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. The media provider may allow some mobile tracking (in the US that probably means Outfront or Clear Channel, which together account for a […]
Facebook’s recent courtship of publishers – like its attempt to move them onto Instant Articles, paying them to produce Facebook Live videos and allowing the posting of sponsored posts on their feeds – hasn’t insulated publishers from Facebook’s algorithm adjustments. On Wednesday, Facebook said it will change its algorithm to focus its news feed on […]
App publisher Betternet is eschewing banners in favor of native because the results are better and the experience is less annoying for the user – but getting enough quality demand can be a challenge. “This year I observed that the fill rate for most of the ad networks we work with is sometimes even less […]
Microsoft, which spent $26 billion on LinkedIn, isn’t the only company betting big on B2B data. Business database Dun & Bradstreet (D&B) also placed wagers over the past year by striking 16 strategic deals with publishers, agency trading desks and vendors like LiveRamp, Xaxis and Adobe. Despite being known for its commercial credit listings and […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. As a longtime digital practitioner, I sometimes feel ashamed that I haven’t clicked on many banner ads in the last 10 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Over the past year, we’ve seen news articles document the struggles of the software-as-a-service (SaaS) model in programmatic. It appears that some major industry players […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Diminishing Returns “Facebook was built on the idea of connecting people with their friends and family,” writes Adam Mosseri, the company’s VP of product management for its news feed, in a blog post introducing an algorithm change lowering the reach of publisher stories. Mosseri is breaking […]
Let the data mingling commence! Google is going to start storing Chrome and Google app browsing history alongside an individual’s Google account information, which catalogs what you watch on YouTube and what you search for. The internet giant previously siloed those two types of information, and now that they’re coming together that data could eventually […]
The fallout from the Association of National Advertisers’ report on media agency transparency has taken an unexpected twist. WPP’s media buying unit, GroupM, is suing Ebiquity’s media auditing arm, FirmDecisions, claiming it violated an NDA and misused classified information that GroupM accidentally sent to FirmDecisions. Campaign first reported the story. According to the complaint, GroupM […]
In the land of VC-backed media brands, Thought Catalog wants to be the indie media brand that could. Founded in 2010, The Thought & Expression Co., which includes sites Thought Catalog and Quote Catalog, hasn’t taken on any investment. Just 35 people work out of its Williamsburg, Brooklyn, office, including Alex Magnin, the chief revenue […]
It’s come to this: The hopes of an industry are pinned on two SEC filings. Both AppNexus and The Trade Desk are close to submitting S1 forms with the Securities and Exchange Commission, indicating plans to go public in the coming months and releasing key financial details. In the case of The Trade Desk, the […]
If publishers allow programmatic to compete with direct-sold impressions within their ad server, they needn’t bother with header bidding. French ecommerce site Rue du Commerce saw a sizable boost in yield when it did just that. It belongs to a family of ecommerce sites, Régie E-Commerce (REC), which together attract 14 million uniques a month. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. There is so much data that can make a person’s every touch point and experience more rewarding. It’s all about personalization. […]
