If marketing is the creative visionary of a big brand, procurement is its practical, strict counterpart. Marketing wants to spend big on the big idea, and procurement wants to save as much as possible. The two often can’t see eye to eye – and marketing budgets suffer. At the ANA’s Financial Management Conference in Boca […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry Downinghall, general manager at StudyBreak Media. Most people who are plugged into header bidding agreed that it was only a matter of time before Google made its play, but I don’t think anyone […]
Mobile marketing automation platform Appboy is on a quest to steal some market share from the CRM incumbents with $20 million in Series C financing led by Battery Ventures. The round, announced Wednesday, brings the New York City-based company’s total funding to $45.5 million since 2011. Appboy plans to use the cash to keep on […]
Video ad platform Videology laid off about 32 staffers – or about 8% of its workforce – in recent months [Update: Videology said they occurred in January], as the company pivots to larger enterprise and linear TV deals. The company has since hired about 25 people and claims the transitional impact to its organization was immaterial. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vide-0% Visible Measures is now offering what it calls “the first 100% fraud-free video solution.” The selling point is raising eyebrows among a competitive set where incremental fraud is a fact of life. DataXu and TubeMogul, for example, offer fraud-free guarantees in the form […]
Rubicon Project enjoyed a strong first quarter, growing overall advertising revenue by 26% year over year, while its cut of the revenue swelled even more. Non-GAAP net revenue reached $63.6 million, a 71% year-over-year increase. That’s largely because Rubicon Project acquired the DSP Chango a year ago to form its Buyer Cloud, causing take rates […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Polizzotto, founder and president at CBS EcoMedia. For the advertising industry, the rules of the game are changing fast. Advances in technology are constantly transforming how and when consumers […]
Pinterest’s rumored acqui-hire of deep-linking startup URX is a go. On Tuesday, Pinterest announced that it’s bringing the San Francisco-based URX team into the fold, but not its technology. URX, which started as a deep linking provider before becoming a mobile retargeting platform, will work with its customers to sunset its advertising product. As of […]
Marketers and CFOs are struggling to speak each other’s languages, and agencies are getting drowned out amidst the noise. When a brand’s marketing and finance teams can’t align on a goal, the agency fails to meet client KPIs. Agency responsibilities are either passed off to new players in the space, like tech firms and management […]
The German startup Eyeo GmbH, which owns Adblock Plus (ABP), debuted a partnership Tuesday with Sweden-based micropayments provider Flattr in which ABP users will pay for their online content in a new way. The service, called Flattr Plus, sets a minimum threshold for ABP users to pay each month for content. That monthly fee gets […]
Conversational UI is hot right now, and Playbuzz is hopping aboard the trend with a static content format that’s designed to mimic the layout of an SMS text conversation, including emoji, images and GIFs. Dubbed Convo, the main purpose of the unit is to spice up editorial, improve engagement and generate more time spent. That’s […]
Xaxis is getting its ad tech house in order with the creation of a new role: chief technology officer. Filling those shoes at the WPP programmatic trading desk is Bob Hammond, whose career spans some of the most recent greatest hits in ad tech M&A. Hammond, whose appointment was announced on Tuesday, served as CTO […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Andrea Duggan, vice president of media sales at Gamut, a division of Cox Media Group. In each election cycle, every vote matters. In this particular cycle, where party support has been split between two or more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pindustry Focus Pinterest has reversed a decision from late last year, when it suspended sales support and consultation to brands outside its core retail and CPG verticals. Jack Marshall of The Wall Street Journal reports Pinterest is “now in the early stages of verticalizing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustine Fou, digital strategist and independent ad fraud researcher. Most clients and partners, trade associations and agencies are aware of digital ad fraud by now. And some have deployed fraud […]
Like most app developers, SGN – whose games have been downloaded more than 700 million times – is looking for long-term love. But in the casual gaming space, retention rates usually leave something to be desired. Only about one-third of users relaunch an app within 24 hours of the original install, according to Appsflyer. After […]
Snapchat’s 10 billion daily video views can’t be wrong. At least, that’s publishers’ logic as they push vertical video. Hearst, for instance, rolled out a vertical video unit last month that it sells via direct deals with advertisers, and on Monday, outstream video company Virool launched a vertical video format called Vertical Reveal, which exchange partner […]
Like every marketing cloud, Oracle’s was built through acquisition. The tech giant has devoted more than $3 billion to construct a suite that includes campaign management or marketing automation from Responsys and Eloqua, data management solutions from BlueKai and Datalogix, omnichannel commerce through Maxymiser and online ad targeting tools like AddThis – among many others. […]
As a matter of course, tech talent flows between companies in Silicon Valley – there are former eBay employees at Facebook, ex-Yahoo execs at Uber, prior Google people at Snapchat – but Twitter seems to be particularly susceptible to departures. “The Twitter diaspora has been very sad for the company,” said Mike Ng, who left his […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayson Dubin, founder and CEO at Playwire. The explosive growth of mobile and over-the-top (OTT) services has drastically altered the media landscape and, perhaps most significantly, the ways in which people consume video content. At the helm […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snappy Retort Snapchat kicked off ecommerce ads last week, with Target and Lancôme running formats where users are shown a 10-second call-to-action spot, after which they can either swipe up for more product info or down to go straight to a mobile shopping page. […]
With additional reporting by Kelly Liyakasa. Rovi Corp., a maker of cloud-based analytics technology for TV and media companies, revealed Friday it would acquire TiVo for $1.1 billion in cash and stock. The combined company will be called TiVo once the deal, which is subject to regulatory and shareholder approvals, closes. “The combined capabilities of […]
Four years ago, Hollywood trade pub Variety Magazine was aging and under threat. A paywall pushed Variety.com’s traffic dip to fewer than 1 million uniques. A revamped Hollywood Reporter and industry blogs like The Wrap and Deadline.com created new competition for advertising dollars. Its then-parent company, Reed Business Information, had stopped investing in Variety and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Natrian Maxwell, director of demand services at OpenX. It’s no secret that header bidding is hugely popular with publishers. The monetization tool exposes each impression to programmatic demand before calling […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. With the launch of Google’s AMP and Facebook and Apple opening Instant Articles and Apple News to all publishers, we’re now in a world of “content everywhere.” […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Biz Booming For WPP WPP’s GroupM media arm won $854 million in net new business in Q1 (earnings release), nearly double its new billings during the same quarter last year. Some of the costs are attributable to the Q4 acquisition of Essence, a […]
Pandora’s Q1 2016 call on Thursday revealed that programmatic sales of display inventory drove increased sell-through rates. In an earnings release, Pandora claimed the buying method is “starting to contribute meaningfully” to advertising revenue per 1,000 ad-supported listener hours, which grew 19% year over year to $45.47, and take pressure off ad loads. Pandora made […]
When it last reported its quarterly earnings, LinkedIn revealed to the world that it would sunset Lead Accelerator, the B2B lead-nurturing product it inherited from the $175 million Bizo acquisition. The remnants would be fed into its Sponsored Content offering – which has developed into a major growth area. Sponsored Content has continued to benefit […]
LiveRail, once a dominant video supply side platform and ad server focused solely on publishers, is now a shell of its former self. It’s been nearly two years since Facebook bought the company for $400 million-plus, and in the last six to nine months it has shut down major pieces of it and transferred some […]
