Edmunds.com is revving up its audience data strategy through an exclusive hookup with Oracle Data Cloud. The partnership, announced Thursday, gives the car shopping info site the ability to scale its efforts around audience-based buys, said Jennifer Dodez, Edmund’s executive director of programmatic and data solutions. “We’ve had a lot of demand for our data […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ted Dhanik, CEO at engage:BDR. Publishers, here’s why fill rate is low. Advertisers, this is why viewability is dismal and campaigns aren’t serving effectively. As browsers drop support for Flash, ad servers aren’t keeping […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. As Easy As DBC Google on Wednesday launched its DoubleClick Certified Marketing Partner program, which aims to connect marketers with a global network of digital marketing experts and services, including media management, data and technology integrations, measurement and attribution tools. The program has launched with 40 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Buch, CEO at Manifest Commerce, a division of Rakuten Marketing. If Sun Tzu were to update “The Art of War” to include modern-day digital advertising, he would say, “When […]
Salesforce dropped $2.8 billion on ecommerce platform Demandware on Wednesday, which will underpin the creation of Salesforce’s latest business line: Commerce Cloud. The deal catapults Salesforce into the ecommerce space – a tech category largely dominated by enterprise competitors like SAP/hybris and IBM/WebSphere, though Salesforce first dabbled in ecommerce in 2012, when it acquired site […]
Bloomberg Media wants to reach its target audience of affluent businesspeople wherever they happen to be over the course of the day. That might mean mobile and TV in the morning, radio on the way to work, websites during the workday and magazines at night. “Our brand has the ability and importance to connect to […]
Agencies may come under tougher scrutiny soon as a result of an Association of National Advertisers (ANA) report due out this month. The report on agency rebate practices is the result of a monthslong investigation by K2 Intelligence and Ebiquity and is likely to bring into focus how advertisers conduct audits of their agency partners. […]
There would be far less of an ad-blocking brouhaha if publishers took a page out of the print playbook, said Mike McCue, CEO of Flipboard, one of the earliest entrants on the mobile newsreader app scene. “There’s a big opportunity rooted in the timeless principles of print, where people, generally speaking, actually enjoy the advertising,” […]
Data figured centrally in Barack Obama’s 2008 and 2012 campaign operations. Hillary Clinton is running a similar playbook. Mitt Romney and Ted Cruz both leaned heavily on technology-enabled voter analysis. But Donald Trump isn’t interested in the data-gathering infrastructure many see as a necessary piece of modern presidential campaigning. “I’ve always felt it was overrated,” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Around The Block PageFair released its “2016 Mobile Adblocking Report” in conjunction with the mobile data firm Priori Data on Tuesday. The report highlights one huge player in mobile ad blocking which rarely gets the attention it deserves: UC Browser, a Chinese mobile web browser that […]
Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a majority investment in agency billing and workflow software Mediaocean last June, agreed to acquire Marketo in a $1.79 billion all-cash deal. Upon […]
Facebook-owned Instagram debuted business profiles and account tools on Tuesday. While many personal accounts are used for business, Instagram formalized the system and added promotional capabilities like putting spend behind a post and basic targeting, measurement and reporting tools. While business accounts aren’t meant to be an enterprise-class solution, the vast majority of advertisers on Instagram […]
It’s common for marketing to do its thing on one side of the room while product toils away on the other. Often they just ignore each other. Sometimes they clash. “Everyone felt the tension,” said Jeff Bordogna, VP of product at Relay Foods, a Virginia-based healthy online grocery retailer serving 12 regional markets across the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, chief revenue officer at Trust Metrics. Bad actors in digital media know that media buyers rely so much on numbers that they are often blind to obvious problems. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. You’ve heard it before: Digital and TV are converging. We may talk about it, but many haven’t stopped to examine the hard technical and operational challenges that media companies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Block Vs. The FTC? The Newspaper Association of America (NAA) filed a complaint with the FTC last week alleging certain ad blockers violate the FTC Act as unfair and deceptive trade practices. “Newspapers recognize that ad blocking technology is responding to a consumer demand, and […]
Kelly Liyakasa contributed. What a month for Facebook’s ad business. Late Thursday and early Friday, Facebook signaled plans to serve more ads to nonusers on its Facebook Audience Network (FAN). The company also moved to shutter two other ad tech components: its LiveRail exchange (parts of which had already been sunsetted) and its Facebook Exchange […]
If the comments submitted to the Federal Communications Commission in response to its broadband privacy proposal are any indication, consumers feel a deep mistrust of the online ad industry. As Rick from Arizona declared: “There’s already too much theft of my personal information from internet advertising, etc. and it must be STOPPED.” The public comment […]
Optimizing a programmatic ad stack today involves constant manual adjustments. More demand? Move floor prices up. Less demand? Dial them back down. It’s pesky work for ad ops teams. “We want to mediate that mess for publishers,” said Sortable founder and CEO Chris Reid. Sortable boosts a publisher’s revenue by deciding which price floors, ad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tod Sacerdoti, vice president of display and video ad products at Yahoo. Ad fraud in video and display is nothing new – it’s an issue that has plagued the industry […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Doug Llewellyn, chief operating officer at Purch. Digital publishers are worried about how publishing platforms meant to speed up mobile load times, such as Google’s AMP, Facebook’s Instant Articles and Apple’s News, will impact […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shine On The European mobile carrier Three will begin testing the network-level ad blocking deal it signed with the Israeli company Shine three months ago [AdExchanger coverage]. It’s going to be a key test of Shine’s technology, which gives the telco control over web and in-app […]
Advertisers don’t have a strong enough grip on the technological ecosystem to make informed buying decisions, agreed leaders of several leading ad organizations at AdExchanger’s Clean Ads IO conference. Panelists from the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) got on stage in New […]
GroupM’s 25-person advanced TV team, Modi Media, is investing three times the amount it did in connected TV this year over last, driven mostly by exploding consumer demand and growth in media availability. To support its growing investment, Modi will use interactive video ad server Innovid to aggregate audience and measure ad views across 25 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. Growth in ad blocking has been the topic du jour in the advertising trade press and it is rightly fueling fears across marketers and publishers alike. […]
Impressions don’t impress – “Attention is the key, not just being on the screen,” said Moat CEO and co-founder Jonah Goodhart at an event Wednesday about time-based metrics hosted by Parsec (formerly Sled Mobile). That’s part of why advertisers buy TV – it’s a viewable playground for branding. But viewability, after all, is just a baseline for just […]
Google is cracking open the gates on its AdWords demand. Its giant pool of search buyers will be able to dip into other exchanges when they need to find a user for retargeting campaigns. The move was buried in a blog post about mobile innovation Tuesday. The change makes Google far more open, benefiting buyers, […]
While still in its infancy, CafeMedia’s three-month-old platform for millennial women, Revelist, is already exploring opportunities for further monetization. Now at 1 million monthly unique visitors and 76 million video views, the publisher, which embeds “body positivity” into all content across multiple verticals like beauty, entertainment, news and politics, has attracted large advertisers like P&G […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t seeing significant traction, said Verizon CEO Lowell McAdam at a JP Morgan telco event this week. “We believe Go90 will be hard-pressed to mount a meaningful challenge to mobile video and social […]
