Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ready, Set, SaaS Ad tech vendors are trying hard to replace their media markups with true SaaS revenues, and Digiday’s Yuyu Chen checks in on their progress. “Since enterprise software is still relatively new for CMOs, we structure pricing in a way that is more familiar […]
Britain is leaving the European Union. Though the process will take up to two years, the news sent agency stocks tumbling. What everyone wants to know, but can only make educated guesses about, is how this will affect the digital advertising industry. AdExchanger asked a few digital executives to take a gander at how this […]
After a string of court losses, Axel Springer finally landed a blow on Eyeo’s Adblock Plus (ABP). On Friday, a German court granted the German publishing giant a partial victory in its appeal of a previous decision. In question was ABP’s Acceptable Ads initiative, an open source ad-block revenue channel (meaning other ad blockers can […]
Hours after the United Kingdom voted to quit the European Union, its most prominent ad industry employee is feeling… well, in his own words: “Very disappointed, but the electorate has spoken.” WPP Group CEO Sir Martin Sorrell told AdExchanger in a statement that “The resulting uncertainty, which will be considerable, will obviously slow decision-making and […]
Mobile search has become a cornerstone of Reckitt Benckiser’s ecommerce strategy. “Mobile commerce is increasing exponentially, which is why it’s so important to reach people when they’re down the funnel and actually trying to buy a product,” said Shubhankar Goel, associate brand manager of ecommerce at Reckitt, which owns household brands like Lysol, Airwick, Mucinex, […]
Agency creatives can be iffy about applying programmatic concepts, such as targeting, data layering or real-time bidding. Not in all cases, of course – they recognize the moments when programmatic can boost a campaign. But programmatic advocates, they feel, sometimes excessively focus on the technology. They also have a tendency to automate more than what […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at Parrable. People-based marketing – the ability to reach the right person, at the right time, on the right device – has been a practice […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker, head of ad product and technology at The Washington Post. The publishing world now, more than ever, is extraordinarily fast. What used to take seconds for a URL load can now take […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Caught Me, COPPA The FTC levied a $950,000 fine against InMobi, a mobile ad network founded in India and now based out of Singapore. The regulator said InMobi “deceptively tracked the locations of hundreds of millions of consumers – including children – without their knowledge […]
That the media and advertising landscape is in flux isn’t news to any holding company exec. The question is how best to wrangle it – or at least position yourself so you and your clients can take advantage in the future. Dominique Delport, global managing director of French holding company Havas Media Group, has a […]
“BitTorrent” and “ads” are not two words you expect to see together, but the peer-to-peer file sharing service wants to prove it’s more than just a conduit for pirated content. On Thursday, BitTorrent rolled out a streaming service for Android, iOS and (soon-to-come) Apple TV apps called BitTorrent Now that’s like a cross between YouTube […]
Independent mobile supply-side platforms (SSPs) are going extinct, the result of commoditization and natural evolution. “It’s been really hard to be a single-point solution player in the ad tech space for a long time, but now it’s almost impossible,” said Christopher Hansen, chief product officer at IgnitionOne. “Just take a look at the Terry Kawaja […]
Buyers have decidedly mixed feelings about outstream video. Outstream formats are generally billed as a highly viewable alternative to scarce pre-roll because they’re embedded natively within article text and only play with the sound on when a consumer scrolls over. But some say outstream formats are difficult to discover within the exchange environment and, unsurprisingly, […]
Google is building a technology platform that will underpin two of its buy-side solutions: DoubleClick Bid Manager (DBM), a DSP and ad server for large advertisers, and Google Display Network (GDN), where search advertisers and small advertisers play. “We think there are huge opportunities to democratize programmatic for Google Display Network buyers,” said Brad Bender, […]
Are programmatic advertising and creative storytelling finally coming together in a meaningful way? It’s a good question to ask at the Cannes Lions festival, where the whole point is creativity – or it used to be, before the twin powers of data and media started elbowing in on the joint a few years back. But […]
A year ago, E.W. Scripps–owned video network Newsy was predominantly a desktop-focused site. A lot has changed for the publisher, whose 55-person editorial team endeavors to put its own spin on the stories of the day across verticals, from global news and policy to culture and entertainment. Newsy is now on pace to hit one […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Brucculeri, director and CEO at Snaps. If you’ve been reading some of the tech trades lately, you would be forgiven for believing that the bots have finally taken over […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inching Forward Addressable TV ad spend will double to $890 million in the US this year, accounting for 1.3% of total TV advertising, according to an eMarketer report. That’s nearly 120% growth since 2015, when addressable spend also doubled. The household-targeted buying method is expected to […]
Parsec, an ad network that creates what it calls “politely interruptive” ad experiences, raised $1.5 million in seed funding on Wednesday from a slew of big-name backers in the ad space. Some of those investors include Jonah Goodhart, the CEO of Moat, who made his contribution by way of early stage capital investor group WGI; […]
Nielsen is looking to score more sports marketing dollars with its acquisition of Repucom, a sports research firm founded in Australia and now based out of the US. Nielsen, which closed the deal on Tuesday, did not disclose the price tag, though German sports industry trade pub Sponsors reported it to be more than $100 […]
When WPP officially launched Connect in May, it hoped the endeavor would evolve into a core aspect of its media buying umbrella GroupM. “What we’re building centrally will eventually become part of the overall GroupM operation,” said Connect CEO Ruud Wanck. “We’re looking at it as an incubator. But as all media goes programmatic over […]
Social data is emerging as a way for traditional TV players to start moving beyond age and gender targeting. For a recent movie release, Turner ran a month-long ad campaign during shows where an audience segment built from social media behavior was predicted to appear in high numbers. That audience segment, built by cross-screen data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. A few years ago, a pair of researchers from Google and Microsoft named Randall Lewis and Justin Rao circulated a depressing paper called […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder, president and chief operating officer at Livingly Media. Publishers that surfed the recent wave of header bidding for display ads have had a nice ride. That ride will continue, but publishers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Cannes-Do Surprise! Facebook announced some new products at the Cannes Lions advertising festival. First up is an API called Audience Insights, combining demographic and psychographic data, which was already available, with topical data from user posts about certain events, topics and/or brands. Facebook dishes this […]
Neustar is splitting its business into two independent, publicly traded companies. The divide, announced Tuesday, is an effort to boost motivation in the capital markets by clearing up confusion around Neustar’s company story and the various services it provides, said Neustar president and CEO Lisa Hook. One company will retain the Neustar name and provide […]
Social commerce sounds good on paper, but turning likes into purchases has proven difficult in practice. Project September, a social shopping app from the founders of Gilt, aims to change that. Named for the start of the fashion year, the Project September app, which launched in April, has “tens of thousands of users” so far, […]
On the heels of Lyft’s first national TV spot that aired this spring, the ride-sharing app’s advertising efforts are still in overdrive. As a challenger to Uber, Lyft seeks to convert willing drivers and passengers in less-penetrated markets for the brand, such as New York, by combining big brand activations (TV and out-of-home) with smaller […]
Kohler is looking to do more than just sell plumbing supplies and it’s using content to get there. The goal is to help prospective customers, anyone from an individual homeowner to an interior designer, envision how a new piece of hardware will fit into the home of their dreams. In the pre-digital era, Kohler showcased […]
