Salesforce has named CRM technology pioneer Bob Stutz as CEO of its Marketing Cloud, replacing outgoing CEO Scott McCorkle. McCorkle, a soft-spoken and well-liked exec, has for the past two years driven the marketing tech bus at Salesforce, a bus that has arguably been stuck in a fast idle since the company paid $2.5 billion […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group Most publishers have no trouble defining the roles of their sales or ad trafficking teams. The job titles themselves practically say it all. […]
While “programmatic technology” has come a long way, many longtime players in the space are now reckoning with the term. AppNexus CEO Brian O’Kelley penned op eds about the “death of programmatic.” Rubicon Project SVP of market development Jay Sears also has acknowledged the limitations of the terminology. AdExchanger reached out to ad tech executives, some […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, senior research analyst for programmatic marketing strategy and analytics, University of South Australia. Transparency in media buying continues to be a widely discussed topic. The second part of the […]
Spotify made its big debut of programmatic audio, but Pandora’s recent ad products focus on the visual. While the highest engagement is with its audio ads, Pandora is investing heavily in visual ads. Reason being: It wants to be more than a listening platform. Sponsored Listening, launched last year, allows brands to sponsor one hour […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Hotness Snapchat ads are expensive, difficult to measure, fleeting and under attack from platform giants. But they’re on an absolute tear with marketers. “Advertisers want to be associated with the trendiest, newest thing, and this year, that’s Snapchat,” says IPG executive VP Chad Stoller in […]
Vivendi-owned Dailymotion is expanding its network of video demand sources and its programmatic presence in New York, despite reports of restructures and the closing of the French video platform’s Palo Alto, Calif., office. Dailymotion is partnering with the mobile DSP StrikeAd, owned by recently acquired Sizmek, to serve more rich media units and enable geo-based […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Brummett, chief operating officer at Answer Media. Don’t worry. This isn’t yet another pile-on piece about the unfair walled-garden tactics of the major digital advertising players. There has been […]
Reuters hopes its TV app is the opposite of a traditional TV-based news consumption experience. It’s an algorithmically generated and editorially curated video package for the cord-cutting generation. “It’s clear that the concept of what makes TV, well, TV is changing,” said Isaac Showman, managing director of Reuters TV, which positions itself as a product […]
On Saturday, small businesses will get a chance to pitch ideas to a GoDaddy executive and other experts at the SheKnows Media conference. To drive viewers to the live-streamed event, GoDaddy will become the first brand to deploy a programmatic video live-stream ad unit from Traction Labs. The session is part of a sponsorship deal […]
Header bidding is changing the industry and creating a new set of winners and losers. After a dismal earnings call, Rubicon Project’s stock fell 32% and lost $200 million in value Wednesday. Rubicon CEO Frank Addante said the company failed to respond quickly to the header bidding trend, sending its desktop revenue into decline. […]
Studio71, a multichannel video network (MCN) owned by German broadcast, radio and print media giant ProSieben, aims to be a media company for the social media creator. To ensure content makers and brands work together effectively, Studio71 snagged agency vet Matt Seiler as president of marketing solutions last month. The former chairman of IPG Mediabrands […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Friends Nielsen scored a measurement coup: Starting next week its Social Index, which measures the engagement and activity of TV-viewing audiences on social media, will include Facebook data (previously it was just Twitter), with plans to incorporate Instagram as well. “Nielsen claims to be the […]
K2 Intelligence spent eight months investigating questionable agency business practices for the Association of National Advertisers (ANA), culminating in a critical, groundbreaking report. Now the firm will help advertisers enforce and monitor transparency with their media-buying agencies through a new business unit. The practice, first reported by The Wall Street Journal on Wednesday, will use […]
French performance marketing company Criteo came out swinging yet again in its quarterly showing on Wednesday despite a 7% dip in its share price when the market opened. Revenue, excluding traffic acquisition costs, rose 36% to $166 million in the second quarter, with mobile ad revenue generating half of it for the first time. Criteo […]
For most of Imgur’s history, the bootstrapped company sold ads programmatically. And with 150 million unique visitors and 6 billion page views globally, the media company had enough scale to do well, even if CPMs skewed lower than direct. But that approach left money on the table. Imgur’s millennial male, geek culture-focused community is highly […]
Private equity firm Vector Capital has agreed to acquire ad tech company Sizmek. “Vector will acquire all of the outstanding shares of Sizmek common stock for $3.90 per share in an all-cash tender offer,” according to a release, which values the company at $122 million. Notably, Sizmek’s market cap, just prior to the acquisition announcement, […]
MasterCard is partnering with location data company PlaceIQ to help retailers and merchants connect what people buy to where people go. The relationship, unveiled Wednesday, “paints a much richer picture than location or transaction insights can provide by themselves,” said Shubhra Srivastava, VP of media solutions at MasterCard. “Location data complements transaction-based insights and provides […]
Podcast platform Art19 has taken a step to address the targeting and measurement problem standing between advertisers and a ripe audience of podcast listeners. The company’s platform hosts and distributes podcasts while letting advertisers better target and monetize their audiences through an API integration and an ad server. It launched with hundreds of shows from […]
WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO. Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business. At that time, “head up” meant doing everything, […]
Mike Finnegan will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. Live Nation is coining a new term to describe how it’s enabling data-driven marketing for festival advertisers: festech. Festivalgoers register their RFID [radio frequency identification] wristbands via email or Facebook and use them for entry and payment. They can also tap their bands at advertisers’ […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. There have been many successful Trojan horse plans executed in digital media over the years. I’m talking about the Greeks-in-Troy kind, not […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Broker People in ad tech don’t know a lot about Google’s exchange bidding in dynamic allocation (EBDA) product, which was pre-announced earlier this year in a bid to slow the stampede to header bidding. [AdExchanger coverage] But what they DO know, they don’t like, writes […]
Rubicon Project CEO Frank Addante told investors on Tuesday that the company was slow to recognize the importance of header bidding to its publisher customers. As a result, desktop managed revenue declined 2% in Q2. That unexpected drop led Rubicon to lower its revenue guidance for the year. Rubicon’s FastLane header bidding product did not enter the […]
Rocket Fuel’s attempt to turn its business from an ad net to a growing software provider continues. The success of that effort may boil down to its chances with three holding companies. The company’s Q2 2016 net revenues fell 7% year over year to $66 million, it reported Tuesday, and GAAP revenue declined 3% YoY. […]
Marketers are warming to social platforms as repositories of video inventory. Sixty-five percent of marketer respondents to a recent survey say social companies rank Facebook, Twitter and Snapchat among their “most important partners” when executing digital video campaigns. That’s significantly more than the 55% who called out video platforms like YouTube and Vevo. Meanwhile 24% […]
While Ted Cruz’s suspended campaign committee endures to manage assets like fundraiser lists and voter profiles, it has no intention of contributing anything but the bare minimum of its valuable data to the RNC and its voter-file vendor, the Data Trust, said sources with knowledge of the Cruz committee’s plans. The Cruz committee is not […]
Zype, a startup which seeks to power publishers’ video delivery pipes, has raised $2 million in seed funding following an initial raise of $1.6 million last October. Think of it as a “lightweight” competitor to more legacy cloud video distribution platforms like Ooyala and Brightcove. Zype provides app publishing, monetization and analytics tools and a content […]
Mary Hennen will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. At home design retailer The Tile Shop, “The very foundation of everything we’ve done is understand who our customers are, and who they’re not,” said Mary Hennen, VP of marketing and ecommerce. Minneapolis-based The Tile Shop has 117 locations in 31 states, and first-party data is […]
